Comments on: Social Media ROI and Likeminds – WOW

By: Scott Gould v’s Alastair Banks – Case Study | I AM BANKSY

Scott Gould v’s Alastair Banks – Case Study | I AM BANKSY — Fri, 20 Nov 2009 14:30:13 +0000

[...] and then of course he blew everyone away by organising Like Minds entirely using social media (read my article on that here). Now he’s known all over the town – in fact some might say it’s the Scott Gould show [...]

By: Banksy

Banksy — Tue, 20 Oct 2009 17:13:21 +0000

Thanks Jon, really good point and in ref to the tweet I made about brand – I don’t think 140 characters did it justice really (plus I was riding on social media love at the time ) – Brand is essential for businesses and I think really my point is that in the next few years, companies will need to look more closely at their personalities as you put it and those of their staff because this is the new way people will buy. A very good point you make – thank you for bringing that up.

By: Jonathan

Jonathan — Mon, 19 Oct 2009 22:40:27 +0000

Great post, Al. A good synopsis of the event, from origins to outcome. I think the most satisfying thing for me about Like Minds was that – despite it’s origins, promotion and content being rooted in social media – it wasn’t a conference about social media. It was a conference about how to use – in a strategic not practical sense. And that’s what made it really exciting, because you can take those thoughts and apply them to any message you want to communicate.

And another point I want to flag up is a Tweet you posted during the event – something along the line of ‘Forget about company brands. It’s all about personal brands’. I think the thing businesses have to remember is that they have to have a personality – that’s the key. Because that’s what customers buy – not your products or your services, but your personality. It’s the thing that differentiates one business from another. It’s the one thing that a competitor can’t replicate. And that’s why a brand is so valuable – because your brand communicates your personality. And social media is a fantastic tool for communicating your personality.

And I haven’t forgotten that it was you who told me to get on Twitter. Thanks for that.

By: WavesPR » Likeminds 2009: the conference with a Marmite effect?

WavesPR » Likeminds 2009: the conference with a Marmite effect? — Mon, 19 Oct 2009 12:22:53 +0000

[...] I am Banksy: Social Media ROI and Likeminds [...]

By: Banksy

Banksy — Mon, 19 Oct 2009 08:36:28 +0000

You’ll just have to make it next time Pete

By: Peter Stephens

Peter Stephens — Mon, 19 Oct 2009 08:22:50 +0000

Glad you all had a good day, shame I couldn’t make it….. hopefully next time.

By: Scott Gould

Scott Gould — Sun, 18 Oct 2009 20:34:07 +0000

Hey Al – we’re better together. End of story!

By: Banksy

Banksy — Sun, 18 Oct 2009 20:07:43 +0000

Cheers Drew – Great day and look forward to being a part of Like Minds for many years to come.

By: Drew Ellis

Drew Ellis — Sun, 18 Oct 2009 19:19:05 +0000

Great post Al and thanks for your faith and support. We look forward to welcoming you to the next Like Minds and building on it all to help create a better understanding of how social media can change things for us all.