Comments on: Is your marketing material all about you?

By: Banksy

Banksy — Sun, 07 Feb 2010 22:45:37 +0000

Thanks Julian and welcome to my blog comments Have you had a chance to look over any of the other posts I’ve made in the Marketing heading? I think you’ll like a few of them Its certainly refreshing to hear your views – there are not enough people out there who view business as you do. I hope we get the chance to meet soon

By: Banksy

Banksy — Sun, 07 Feb 2010 22:43:41 +0000

Top man Jon – I know your company is definately helping lots of businesses realise this fact and doing an excellent job in it.

By: Julian Summerhayes

Julian Summerhayes — Fri, 05 Feb 2010 20:50:42 +0000

This is a good point to make and I am sure for the service sector it is vitally important. I think what has been lost is a sense of identity of a lot of businesses. My area of work (law) has become more crowded and there is very big temptation to think that more is better and to adopt a scatter-gun approach to marketing. I have a very simple mission statement that I live and breathe (which is borrowed from an old Japanese proverb): “Identify and Satisfy”. Identify the need and satisfy it in a very clear and focused way. This mantra is applicable in almost any sphere of business. The important thing also is to engage with the client and truly seek to understand their business culture and not think sell, sell all the time. Messaging is key – if you want to be part of the also-rans then bland material is going to reinforce the perception about your business. Think smart and try something innovative and creative – Video, photos or client recommendations.

By: Jonathan

Jonathan — Fri, 05 Feb 2010 16:40:07 +0000

Hi Al – It’s a great point. Fortunately someone pointed it out to me about 18 months ago, but it is a bit of a shock when you realise what you’ve been saying was all ‘me, me, me’!

We work really hard with out clients now, to help them build customer-focused brands. The key is helping them to communicate the BENEFIT to the customer, not the product or service they deliver.

By: Banksy

Banksy — Fri, 05 Feb 2010 13:07:33 +0000

Thanks Scott – it’s so easy to slip into the ‘I’m great model’!!!

By: Scott Gould

Scott Gould — Fri, 05 Feb 2010 12:31:15 +0000

Hey Al

Very good point – one that to be honest, I still struggle with delivering on!

I have to force myself, every day, to think “how does this matter to the people’s lives who I am doing this for?”