Selling more to your current customers

Are you forgetting your current customers when it comes to sales? So many do as we’re so fixated on getting people in the top of the funnel.

GoPro v’s Canon 100d

Interview with Michael Dart

Today I interviewed business leader, visionary and all round nice guy, Michael Dart of Darts Farm in Exeter. They’ve won every award under the sun this year, built an incredible business which is highly respected locally and turned a farm shop into an exclusive destination. I find out some of his secrets to success. Enjoy

Content Marketing with Dan White

Today I talk Content Marketing with Dan White who heads up the service at Optix Solutions.

Giving Promotions

Today we promoted Thomas Haynes to the new Head of Digital Marketing for Optix, marking a new era for us as a company and ensuring we continue to develop, grow and improve that important area of our business. I vlogged the day.

I met Conrad Humphreys today

Conrad Humphreys is a round the world sailor from Exmouth. At 26 he became the youngest winner of the BT Global Challenge. He gave an inspiring talk on team work today at Exeter Uni, an event I also spoke at. Enjoy.

P*** Poor Presentations

I do a lot of presentations these days. Here are a few tips…

 

An Insight Into My Day

A number of people ask about my days, the sort of things I get up to etc…Today I took my camera around with me to give you an insight into just that. Enjoy.

The Importance of Content Marketing

I met the Head of Digital at the Met Office today and we talked about Content Marketing. This Vlog explains:

Interview with a Millennial

Interview with a Millennial

The Millennial generation is getting serious. They are serious employees in serious positions of responsibility and serious buyers of our products and services now. At Optix Solutions I’ve been lucky enough to employ a number of this generation and I tell you what, they are different breed. If you don’t recognise the nuances of this generation and how they like to buy/be engaged with you will lose out.

In this blog I interviewed a member of the Optix team – Chris Boyd to get his take on life. I hope you get some interesting insight as I did.

[Interview Starts]

Me: So what drives you?

Chris: Career progression, responsibility and enjoyment more than anything. I think unlike in the past, Money is a secondary goal, as long as your continuously improving and widening your skill set you’ll naturally land better (and higher paid) roles.

Me: What matters to you?

Chris: That I’m ahead of the game, that I have knowledge in all areas of my field and that people see me as the ‘go-to-guy’ when they want objective and helpful advice. I also want acknowledgement of my good work. It’s happened too many times previously where my work has been passed off as someone else’s. Sometimes you just have to accept    that your not going to get recognition, but being a bit outspoken when it comes down to it does help – and if that bothers the other person: so be it. Likewise I won’t accept acknowledgement for other people’s work.

Me: What sites/apps do you and your friends interact with on a daily basis?

Chris: Facebook and Twitter is where I go to learn about current affairs. Snapchat, whatsapp and Instagram are the main channels I use to actually interact with my friends.

Me: How long do you spend online each day?

Chris: I’m online for my job and my downtime. I’m constantly connected, even down to my entertainment, it’s all streamed through Netflix, Now TV or Catch up channels. When I’m awake: I’m connected.

Me: Can you imagine a world without the internet?

Chris: I can imagine it, but it would be a struggle!

Me: Who do you look up to?

Chris: I look up to those around me that hold more knowledge and have gained success through that knowledge. I think it’s important to not overly idolise the likes of Mark Zuckerberg where luck has played a major role in their success. I have colleagues and clients close by that I look up to as successful and intelligent business people.

Me: What do you want from a job?

Chris: As cheesy as it sounds, I want to be happy. If you’re spending upwards of 9 hours a day doing something, it has to be enjoyable and worthwhile. I want to see results. I want to know that I’m making a difference. Whether that’s someone complimenting you on your service when watering in a restaurant or seeing a clients eyes light up when there’s been a major increase in traffic to their site.

Me: What do you want from an employer, any advice?

Chris: Flexibility and trust are a big driver for me; I know that I’ll always go the extra mile to ensure work is complete and in most cases I’ll try and exceed expectations. With this in mind, employers need to be flexible, if I’ve worked 2 hours overtime yesterday I don’t expect to be penalised for turning up 2 minutes late the next day – you’ll only deter me from sticking around. If you value your millennial employees – pick and choose your battles and ask yourself, “is what I’m about to say Trivial in the grand scheme.”

Me: Why is being a millennial in the workplace today different to previous generations?

Chris: I think today establishing yourself and finding a career path is much easier, you have a lot more support and resource, and university is very accessible. That being said, everything is much more competitive. In order to succeed nowadays  you need to go the extra mile and allocate some of your free time to educating yourself. When in the workplace you’re constantly playing catch up to your more experienced counterparts, so you have to be out to impress.

My personal (and perhaps slightly controversial) opinion; is that having a degree nowadays isn’t anything special. If we all drove Ferraris and Lamborghinis they wouldn’t be considered a luxury car; it’s exactly the same. Without the additional time investment, shelling out for courses, reading blogs and listening to podcasts – getting ahead will be a struggle.

Me: Where will you be in 10 years time?

Chris: No matter the industry I think it’s important to aim for the top, when I worked in hotels I worked everyday with the end goal to be general manager. Now I’m in Marketing I aim for director/CMO or agency/business owner. I’m not sure where I’ll be, but wherever it is, I’m confident I’ll be at the top!