Here’s a Great Way to Lose Some Customers :)

Here’s a Great Way to Lose Some Customers :)

Never, ever, step outside your own rules/boundaries….

I don’t often blog negatively but we’re away in Cornwall this week, staying in an idyllic house in a place called Polzeath. The family come away every year to the same house which is near a well known hotel called The St Moritz. Today I witnessed a great way to lose customers and wanted to share it with you.

So here’s what happened. There is a party of 10 of us deciding whether to go for a swim over at the hotel. 4 of the girls are getting beauty treatments at the hotel tomorrow so a few of us pop over first and ask if the group can have a discount on the swimming today.

Officially the hotel offer people having treatments 50% discount on the swimming so we’re going to see if they’d be kind enough to extend that to the rest of us. The guy on the reception tells us that everyone can have the discount and so, very happy, we pop back to the house and round up the group. Everyone bounces over to the hotel happy as larry and the girl on reception tells us she’ll get the manager who we had originally spoken to.

The managing director appeared 5 minutes later and in no uncertain words tells us that everyone pays full price and only the people paying for treatments get it half price. He says this without any consideration or thought for what sits in front of him (10 new customers for a start). In fact he goes on to say, ‘you can’t expect me to give the benefit to everyone – I’m afraid the person you spoke to didn’t have authority to say that, I’m the managing director and I say everyone not having treatments pays full price’

So lets dissect this in case you want to use this tactic to lose some of your customers.

  • We wanted to use a facility that sits there and costs money whether people are in it or not.
  • The whole time we were there we only saw about 10 other people (we were there for at least 2 hours).
  • He took about £100 off us instead of £50. I very much doubt we’ll be recommending the hotel or it’s facilities now.
  • We could have gone back there everyday this week for all he knew – at a fiver per person, per day that would have been some good business for him.
  • He was unwilling to budge from the rules he’d laid down.
  • In this social, sharing world, it was pretty easy for me to write this and share it to thousands of people

Now some of you might be saying – but what if others found out, would that cause him a problem? Maybe, and if that was really going to be an issue I think the way the situation was dealt with could have been better even if the outcome wasn’t the one we’d all wanted. Communication is everything in business – your customers are your new marketing.

If you’re wondering how I would have approached the situation – here’s how: I would have told us that the first guy had made a small mistake but that on this occasion I was willing to stick by it. I might have made a little joke about not telling anyone and I’d have had 10 happy customers without a bad taste in their mouths and returning every year.

Now Your Thoughts

  • What fantastic strategies have you found for losing customers?
  • Do you have a different view on this? Was the guy right for sticking to his own rules?

Delegate, don’t abdicate

A quick follow up on my last post about the art of delegating today. After a few conversations I had with people, spurred on from my last post, it struck me that I missed an absolutely vital point which many people don’t think of.

Young managers and people new to delegating often mix up delegation and abdication of responsibility – I’ve done it myself.

When delegating you must remember one very important point – you are merely passing something on to another and asking for them to look after it for you. You are passing the authority to them but not the responsibility – that should remain firmly on your shoulders. If something goes awry with your task, it will still be you taking responsibility so you need to make sure you have processes in place to keep track of the delegated tasks. Try not to micro-manage as that’s not helpful for anyone but you may need to know important pieces of information which you’ll have to make sure the person you’ve delegated to, understands you need.

Short post I know, but extremely important for all of you new to this topic…

Hope you’ve all enjoyed the many bank holidays we’ve just had (if you’re in the UK of course)

Now Your Thoughts

  • Did I forget anything else :) ?

Have a Break, Have a Creative Moment…or two..

Have a Break, Have a Creative Moment…or two..

I’ve just returned from a skiing holiday in France (client has a chalet there conveniently). It was a wonderful trip, one I look forward to every year as my Dad and I take his oldschool Porsche 911, stick the skis and board on the roof-rack and drive out to the Alps. It’s a great opportunity for us to spend some time together (very important in itself) and also for me to get away from work. This year was the first time in years that I put an autoresponder on my email and didn’t look at it until I got back to the UK. Bar a few calls to the office to check it was still there I almost managed to switch off completely!

Why am I telling you this? Because I realised just how important this was for me and I know that many of you will be in exactly the same position as I am.

It’s extremely easy to let your business consume you. You work all the hours under the sun and the days, weeks, months and even years pass by very quickly. You get caught up in the day to day fire-fighting, the challenges that arise which appear to be really important and ‘must’ get your attention immediately – of course, these can never wait ;)

Taking time out of the business has allowed the part of my brain which deals with these daily tasks to have a rest. Other parts of my brain then seem to have kicked in – especially the more creative ones. I reckon I came up with more new ideas in that short time away than I have in the whole of the last year. I have a notepad with lists of them and I really don’t believe they would have come to me if I hadn’t been ‘off duty’.

Do you take time off from your business? Do you feel you can’t? Do you have a team that can take the reigns while you’re away? Maybe you need to build one. I also recognised this year, that my business was in very safe hands while I was away. I am lucky to have a very good business partner anyway, but this year, I really felt that the team we have at Optix is absolutely top notch, all pulling together to wow and delight customers at every opportunity. A great bunch, I feel very proud to have working with me.

So my message to you business owners is this – Can it wait? Can someone else do it for you? Honestly? I bet it/they can….and if so, take some time, re-group and relax and see what happens. I hope you’ll find the same that I did and I’ll look forward to hearing all about it from you.

Now Your Thoughts

  • What sort of importance do you place on time off?
  • Can you switch off completely or are you tied to your phone?

Stop Worrying and Start Living

Stop Worrying and Start Living

I was talking to some of my team yesterday and discussing how, in business, you simply have to face up to tough decisions and things you wouldn’t necessarily want to do given the choice. Last week I wrote about eating the frog which has struck a few chords it seems from comments and emails I’ve had. That technique is a great way of dealing with individual tricky situations but what about stress and hard times in general – how do you deal with that?

In my business over the years, I’ve had to take people through disciplinary procedures, I’ve fired people, dealt with horrendous computer system crashes, irate clients and many many other difficult situations. These have an impact on my general stress levels and work/life balance and over the years I’ve learnt ways of dealing with this. I’m sure you feel and suffer the same and please believe me this is not a post to get sympathy.

Dealing with difficult times is something you have to do if you want to progress in business and guess what, quite often it’s these times that teach us more than the good times so there is a positive spin on this already. In fact I remember someone saying to me once that the clients who moan the most are often your best as they point out the problems within your business. You should thank clients that moan at you – they are teaching you a lot.

I use a few visualisation/positive thought techniques to help me when the chips are down – I’d like to share a couple with you this morning.

What’s the worst that could happen?
In his book, ‘How to stop worrying and start living’ (aff link) Dale Carnegie’s first chapter focuses on thinking about what the worst thing that could happen to you is – Are you likely to goto jail? Are you likely to die? Will you lose your entire business? No? Well let’s start to put a scale of how bad this really is then. By working out what the worst that can happen to you is and dealing with that, you can start to deal with it and move on.

How did they do it?
My Grandfather was in World War 2. He landed in D-Day and was blown up and shipped back to England pretty quickly. He also served in the desert and received the military cross for bravery. I remember fondly as a child, he used to recount stories to me of his time during the war. I learnt some very valuable lessons from him. None more so than just getting on with it. He lived through some awful conditions but never once moaned about them or felt he’d be dealt a tough hand. He taught me to get on with things and face up to the fact that life isn’t always peachy. I miss him dearly now and thank him for some of the most valuable lessons I’ve ever learnt.

What would others do?
Last year I was lucky enough to attend a talk by Floyd Woodrow – One of the SAS’s youngest recruits at 22 years of age. He now runs a ‘performance optimisation’ company working with business and sports leaders. He talked about leadership that day and one thing in particular stuck in my mind. When faced with a difficult situation he uses a number of techniques. One is to touch his ear which he has linked mentally to pleasant visions and ideas and the second is to consider what others would do in his situation. Faced with a tricky decision he quickly sums up what 4 or 5 other people he highly respects would do and then makes his mind up. Perhaps a useful tool for you to use? You can follow Floyd on Twitter.

I have to say folks, on reading this back to myself this post feels a little negative but it’s really not meant too and I don’t feel at all down today – I thought it would be a good follow up to eating the frog and hopefully give you some ideas for techniques to use when you’re next feeling like things are against you. After all, if you’re down, think of all the people around that you will also bring down with you.

Chin up and keep smiling :)

Now Your Thoughts

  • Do you have any techniques for keeping your chin up during adversity?
  • What keeps you going?

Thank You!

Thank You!

As I write this, at 8am on the morning of my birthday, I’ve already received numerous texts from people, tweets, linkedIn messages and facebook wall comments wishing me many happy returns. I’m actually quite overwhelmed by it. Thank you so much everyone. Many of the people on the social networks didn’t even know me a few years ago and they’ve taken the time to stop by and wish me the best – this is one of the reasons I love this medium – the ability to build relationships :)

Without wanting to get too nauseous I thought rather than a ‘list of things to do’ or a ‘top ways to….’ blog, I’d simply write about the things I’m grateful for, something I think everyone should do once in a while. It’s a positive thing to do, so even if you don’t publish it like I have, maybe do this for yourself in private – it might help put things in perspective.

Health – Another year passes and I’m in good health which has to be up there as one of the most important things to be grateful for. I’ve joined the gym this year and intend to work on this part of my life even more in 2011. Fit body, fit mind after all.

Family – I’m incredibly grateful for having a supportive family. My parents are always behind everything I do and while they are not necessarily in my life everyday, they have a huge bearing on where I’ve come from and where I’m going. A special mention here goes to my brother and his partner who had my niece, Tilly, last year – the most beautiful baby I’ve ever seen and someone that has made me think much more about work/life balance.

Friends – My friends and partner are unbelievable. A close nit group, spanning the country & lots more abroad. Intelligent, enthusiastic, gregarious people who I owe an awful lot of why I am ‘me’ too. People I can turn to in time of need and most importantly, people that I know will keep me smiling and laughing all day long.

The Optix Team – No one has had it easy over the last couple of years, business in general for the country has been tougher than it’s been in a very long time so I’m thankful and grateful for my business and my team – without whom, it wouldn’t be possible.

You – Finally I’d like to thank you. For reading this, for sharing it with friends, for commenting and spreading it. It makes it worthwhile.

You can put your sick buckets away now guys, normal service will resume next post. Just thought this might be a nice little break from the norm. :)

Now Your Thoughts

  • What are you most grateful for? It would be great to hear…

7 Super Useful Resources for Busy Business Owners

7 Super Useful Resources for Busy Business Owners

We’re all busy right? In the fast-paced life we lead, it’s great when a tool comes along that helps us run our business more efficiently – the trouble is there are a lot of them out there which have little or no benefit to users and in fact end up wasting us a lot of time.

Every now and again I come across websites that are really helpful and increase my efficiency dramatically. I want to share a few of these with you today. It would be great if you could share any gems you’ve found in the comments so this post becomes a really useful resource for others.

So here are some tools that you can start using immediately.

Nudge Mail – I love this tool and as I get to know more about it I use it more often. This clever system allows you to email it (without any kind of signup procedure) with a date or time that you want the email sent back (i.e. a nudge). The possibilities are endless. I think I might write a more detailed post about it in the future. If you practice GTD this is a great tool for you.

Evernote – There’s not much you can’t do with Evernote. Setup folders for documents, scans, emails, clips from webpages, images and pretty much everything else you might want to organise. If you need a central place for putting things in ‘the cloud’ this is as good as any.

Remember The Milk – Online to-do lists. I’ve set mine up in GTD style. You can email directly to this online system which means when it gets there you can categorise it. I use a tagging system that helps me pick tasks I want to do according to my mood (i.e. If I am in the mood for lots of sales calls – I have a tag for calls)

Adwords Keyword Tool - If you blog then you need to consider what people might be searching for in the likes of Google. This useful tool is great for finding out what people are ‘actually’ searching for, not just what you think they might be doing. Simply take your findings and make sure you craft your titles and articles around them.

Dropbox – Emailing large files can be a real pain. Email servers normally have a limit of about 10mb on them and quite often you might need to get larger files to other places. I recommend dropbox which is free for upto 2gb of storage.

Survey Monkey - Are you looking to run an online survey? Perhaps you want to get feedback from clients. Survey monkey is a great website which makes building a survey very simple and gives you fantastic feedback data and graphs the other side.

Eventbrite – Running a seminar or event and want to invite people? Want to charge but don’t have your own credit card facility? This website allows you to create an event and set a price (can also be free) and invite people to book online. It takes all the hard work out of it for you.

Have you found this post useful? This is the sort of thing I’ll be sharing more regularly with my friends who signup to my email list. It would be great to see you there – just pop your name and email addy in to the box on the homepage on the right hand side.

Now Your Thoughts

  • What tools do you use to increase efficiency? Let’s share and make this a useful resource in itself

Seek First to Understand, Then to be Understood

Seek First to Understand, Then to be Understood

A week or so ago Scott Stratten (unmarketing) posted the following on Twitter:

“If you believe business is built on relationships, make building them your business”

BAM – How to sum up everything I think about business in one 140 char sentence – Thanks Scott :)

This was also timely as I’ve recently been reading Stephen Covey’s 7 Habits of Highly Effective People (aff link) and one of the habits has really struck a cord with me – Habit 5. ‘Seek first to understand, then to be understood’. I want to break down Stephen’s points and tell you why this is so important in business. In fact, it’s not important, it’s essential and when you understand this concept you’ll notice this trait in all the most successful people, even the hardest nosed business women and men.

Why should this be so important to you? Because most people do completely the opposite. Ask yourself now, honestly, what you do when talking to a colleague, or client, or someone at a networking event? Do you listen with the intent to reply or the intent to understand? Do you wait for others to finish speaking, just so you can get your point in, or do you listen to and try to understand the other person, from their point of view?

Most people live in their own world, they don’t want to understand other people’s world.

How does this relate back to Scott’s point at the beginning of this article? Well if relationships are the key then this skill is key to building them. If you barge in thinking you know best, without giving thought to the other person, I can pretty much guarantee that you’ll need to brush up on your relationship building skills. Perhaps you should question this now?

Just remember as Covey says, that when you seek to understand other people first, you show them that you care. Everyone wants to be loved right? Everyone wants to be understood. If you don’t develop this skill guess what happens – the person you’re conversing with will always be thinking, ‘nothing else matters as this person talking to me doesn’t understand me’ – they will never take your point on board.

I’ll leave you with one more thought from the same chapter in Covey’s book. The key to influence is to be influenced by others (i.e. being open to others influencing you) – for some people I’d expect this to be difficult concept to deal with. The truth is that you need to be totally comfortable with yourself in order to adopt and hone this skill.

Carl Rogers a famous psychologist said this:
“Lay aside your own views to enter another’s world without prejudice – this is only possible by people who are  so secure in themselves that they will not get lost in the other persons world”

Remember that understanding someone else doesn’t mean you agree with them but that you accept they are people of worth, you value them or you wouldn’t have spent time listening to them. You accept that they see their world differently and that their world has legitimacy. You’re saying; I accept you, I understand you – you matter to me

If relationship building is important to you and your business how do you take to this concept? Do you evaluate things from the other person’s context or do you always look from your own frame of reference? Something perhaps to ponder on over the coming festive season. Oh and go and buy 7 Habit’s (aff link) – It’s really changed my life this year.

Now Your Thoughts

  • Is this skill of listening with the intent to understand something you do yourself? Does it work for you if so?
  • Can you think of times where people have not listened to you – just talked at you or even worse, pretended to listen only to steam roller in afterwards – how did that make you feel?

Like Minds & The Social Media Survey 2010

Like Minds & The Social Media Survey 2010

So last week was the Like Minds conference in Exeter, Devon, a bringing together of Like Minded individuals from all over the globe – The topic – Creativity and Curation.

My Online Marketing Agency, Optix Solutions was proud to sponsor the event for the 3rd time running, making us one of the companies to be there in support from the beginning. We also used the platform to launch the results of the Social Media survey we ran earlier in the year. A glossy 26 page booklet with the findings as well as contributions from some of the world’s leading social media minds was presented. More information on the survey and details of how to request a copy can be found here: http://www.optixsolutions.co.uk/social-media-survey-2010/

It contains insights from the likes of Scott Gould, Trey Pennington, Olivier Blanchard, Julian Summerhayes and a foreword was kindly written by Chris Brogan.

Anyway, here are my take-aways and observations from the fantastic two day conference

1). Exeter is a special place and everyone that came to visit it loved it.

2). Despite Like Minds’ move away from social media to other things, it remains in my mind, a social media conference and when the speakers take on social topics, the audience lights up. I hope the team take this on board for future events.

3). Steve Moore of the Big Society can write a well crafted speech in front of a couple of hundred people in less than an hour, just before he goes on stage – he is also extremely funny and tells amazing stories.

4). The new immersive format in the mornings rocked – I got most of the value from these sessions this year.

5). Did I mention that Optix Solutions released the results of the Social Media Survey 2010 :)

6). Benjamin Ellis is one clever guy and if you want to talk Psychology then he’s your man. Thanks Benjamin

7). Joanne Jacobs predicted in her immersive that by 2012 the web will be viewed by mobiles more than desktop computers, so companies better get their websites mobile friendly. She also said that we’ll see a shift of users to people that currently don’t really use the internet at work (like handymen) – the Internet on their mobiles will become very important for their work

8). Was great to see Jon Akwue back again and even more fantastic that he read the Jeffrey Gitomer book I gave him last time recently and enjoyed it :)

9). Wikis are a great way of sharing social strategy with staff internally, allowing everyone to collaborate and understand what the company is trying to achieve

10). Cofacio is a new Help Engine which is very cool – You can offer help and ask for help and earn points which are used to help good causes. You should signup now

11). Shaa Wasmund has done a lot with her life and not let anything get in her way. She rightly points out that if you don’t try you’ll never know what could be. She’s also incredibly positive – a massive plus in my book

12). James Whatley talked about gaining success in Social Media (and other places) by ‘Displacing the market’ – I.e. trying to do something different to the norm. I love this and will use it often – thanks James :)

12). Robin Wight is a fashion icon (and very clever guy) and I want his shoes!

If you’ve not had the chance to be a part of a Like Minds Conference until now then I wholeheartedly recommend you do your best to get to the next one – you won’t regret it.

Now Your Thoughts

  • What were your highlights – I know the organisers read this blog so it’s a great place to share
  • Have you read the survey – what are your thoughts on the results?

How to Rock a Tradeshow

How to Rock a Tradeshow

For those of you who follow me on Twitter you’ll know that this week I attended The East London Expo in Dagenham. It was a great event but it highlighted a few things for me which I felt were worth blogging about this week. Hopefully if you find yourself getting ready for an exhibition, you can take some of this advice and use it to your advantage.

First things, first – Expo’s are not cheap. You have the price of the stand, the cost of travel, the cost of the equipment and printed material and (don’t forget this one), the cost of your time. If you’re going to invest in this, you need to be sure you’re going to make proper use of it.

So rather than tips today I’ve made a list of thoughts for you

1). Prepare, prepare, prepare – Think out your stand well in advance, work out the dimensions, what you’re going to have on there in the way of furniture and plan it properly (we marked ours out with tape first to see what space we had).

2). Watch out for the ‘snatch and grab’ brigade - Yes, those people who walk round and take every bit of literature going as if it were to be part of a collection or something – placing expensive material near the front of the stand allows this group to do this and guess what, you’re not going to get any work from them – don’t waste it.

3). Seminars – Many shows I’ve been to over the years have had seminars running at them. These are usually unpaid speaking gigs but they give you the ability to raise awareness of yourself and your company. I highly recommend putting yourself up for these talks, at which you can of course invite people back to your stand afterwards to chat further.

4). Dress Appropriately – Suit and smart clothing may be best for your business but if you have branded clothing this goes down especially well because you’ll be walking about a lot. At the expo this week I even saw someone dressed as a spark plug!

5). You’re there to learn, not to sell – POW – you weren’t ready for that one were you? I lost count of the times that I walked around shows and people on stands practically accosted me and pulled me into their stand and waffled at me regarding their service or product. Sound familiar? What had these guys done? They’d spent their valuable time telling me about their business (which by the way I wasn’t really interested in) while their perfect client walked past, saw they were busy and walked on.

6). Them not you - A quick cursory glance at your stand name and then the inevitable, ‘So what do you do then?’ Heard that one before? Crikey, I must have heard that 300 times this week. I almost always respond in the same way (this works at networking events aswell by the way) – ‘We run a web design and online marketing agency, but hey that’s not important, what do YOU do?’ Turning the question around on someone allows them to talk about themselves and for you to learn…that way you’re far better placed to work out which of your services might be able to help them.

7). The next step – Work out what your next step is for the show. What is the perfect outcome for you? Do you want hundreds of cold lead business cards that will probably take you ages to follow up and get back to or would you like fewer, but more serious appointments or at least phonecalls booked? I know which one we go for.

8). Follow up material – If sending out follow up material is important to your business then make sure it’s prepared before the show so all you need to do when you get back is hand over the addresses and away you go.

There are probably hundreds of hints and tips for tradeshows so I could go on but I’ll let you guys take the stage and add some more

Now Your Thoughts

  • What howlers have you seen occur at these events?
  • What’s made you smile and think that’s innovative?

From a stable job to a start-up business

This week I spent some time interviewing friend and now supplier of my firms book-keeping services, Ben Didier about starting his own business earlier this year.

Why did you choose to go it alone?

I have always wanted my own business, ever since I was young.  For me it was the plan from the start – College then Uni then business and management experience – then my own business!  It has been far from plain sailing but that is near enough the route I have taken.  I actually wrote down the reasons for taking the step when I started, as I knew there would be tough days ahead and I needed to be clear about why I was doing it. Here they are:

1.       Create something of my own that I can build and develop.  I get a real sense of achievement from that and hopefully, eventually it will produce a strong income.

2.       Set my own terms of working.  I want the freedom to choose my own projects and working methods.  On the other side the responsibility and risk that comes with this it is not for everyone and not all circumstances – sometimes you can’t afford to take the risk.

3.       Direct risk and reward.  I want to get the direct benefit of my actions and decisions, and am also prepared to accept the consequences of those when it doesn’t work out.  Employment can shield you from both sides of this, to an extent.

What attitude do you think you need to go it alone?

The single most important part of starting out on your own is – Wanting itResilience is the first quality of business – because if you give up before you have had chance to make it – then you wont.   People outside of business often focus on their service or product when thinking about starting up, rather than about winning work.  This can prove a shock when starting out, as business is primarily driven by winning customers – and looking after them!  Winning the work requires determination as it takes time, people aren’t always ready for what you offer at the time you offer it, and there are always many set-backs.  If you can’t get beyond those mentally, then business may not be for you.  As a bookkeeper I would always say you need to be interested enough in the figures to ensure that more money is coming in then going out!

What was the scariest thing about doing it?

The unknown market –“ is there the appetite for the services I want to provide in the area?”  You never really know until you actually start.  I had planned to get a part time job if the clients did not materialise quickly enough, and had cut my personal outgoings to the bone, so I had considered the risks carefully.  I knew sales may takes some time and wanted to survive long enough to be able to build a reputation and client base – the low overheads were crucial to this.

How you are getting on?

Fantastically!  Having started in January this year, after 8 months I now have 8 clients I provide services for every month and have worked on some other interesting projects.  I am independent and self-sufficient which is great.  One good thing about bookkeeping is the regularity of the work, this reduces pressure to get new sales all the time, so I can focus more on looking after the clients I have.  A commercial perspective on internal finance in producing the figures is really helping the owners I work with to make more informed decisions – so there the feeling of delivering something of value which I also get a great deal out of.

Now Your Thoughts

Have you made the leap from a stable job to a startup? Want to add anything to the post that you’ve learnt along the way?

You can find out more about Ben and his services on his website: http://www.bookkeepingssw.co.uk/ or follow him on Twitter: @bookkeepingben – I can’t recommend him highly enough :)