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	<title>Alastair Banks, Devon based Entrepreneur, Social Media and Online Marketing Consultant, Lover of West Ham and Poker &#187; Networking</title>
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	<link>http://www.iambanksy.co.uk</link>
	<description>I am indeed Banksy!</description>
	<lastBuildDate>Fri, 03 Feb 2012 11:18:57 +0000</lastBuildDate>
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		<title>8 of my top articles, all in one place&#8230;</title>
		<link>http://www.iambanksy.co.uk/8-of-my-top-articles-all-in-one-place/</link>
		<comments>http://www.iambanksy.co.uk/8-of-my-top-articles-all-in-one-place/#comments</comments>
		<pubDate>Fri, 03 Feb 2012 11:18:57 +0000</pubDate>
		<dc:creator>Banksy</dc:creator>
				<category><![CDATA[Building & Managing Relationships]]></category>
		<category><![CDATA[Business Startup]]></category>
		<category><![CDATA[Employing People]]></category>
		<category><![CDATA[Finance]]></category>
		<category><![CDATA[Networking]]></category>
		<category><![CDATA[S & M]]></category>
		<category><![CDATA[The Entrepreneur]]></category>
		<category><![CDATA[Web Design and Online Marketing]]></category>
		<category><![CDATA[articles]]></category>
		<category><![CDATA[blogs]]></category>
		<category><![CDATA[post]]></category>
		<category><![CDATA[round up]]></category>
		<category><![CDATA[roundup]]></category>
		<category><![CDATA[summary]]></category>

		<guid isPermaLink="false">http://www.iambanksy.co.uk/?p=1225</guid>
		<description><![CDATA[One of the things its easy to forget when you&#8217;ve been blogging for a long time is all the great posts and content you&#8217;ve put together over the years. All that effort you put in, potentially lost in the mists of time. Unless a user finds your posts by a search engine, its unlikely they’ll [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.iambanksy.co.uk/wp-content/uploads/2012/02/bluesky1.jpg"><img class="alignleft size-full wp-image-1234" title="bluesky" src="http://www.iambanksy.co.uk/wp-content/uploads/2012/02/bluesky1.jpg" alt="" width="240" height="180" /></a>One of the things its easy to forget when you&#8217;ve been blogging for a long time is all the great posts and content you&#8217;ve put together over the years. All that effort you put in, potentially lost in the mists of time.</p>
<p>Unless a user finds your posts by a search engine, its unlikely they’ll navigate back over years worth of content &#8211; lets face it, who has the time for that?</p>
<p>There is an easy solution to this though &#8211; A &#8217;round up&#8217; post. A collection of posts from your blog linked to from another post just like this. It could be your &#8216;favourite 5 articles&#8217;, &#8217;7 posts you’ve written on a  particular topic&#8217;, it could just be a random mixture you want to highlight for another reason.</p>
<p>So with that in mind, here is one from me.</p>
<p>I use a tool called <a title="Post Rank" href="http://www.postrank.com/" target="_blank">Postrank</a> (owned by Google) to help me work out which of my posts are well received and which flop. It scores on all sorts of metrics like comments/shares etc&#8230;</p>
<p>So here are my top 8 posts of all time according to my post rank stats &#8211; enjoy:</p>
<p>1). <a href="http://www.iambanksy.co.uk/here%E2%80%99s-a-great-way-to-lose-some-customers/" target="_blank">Here’s a great way to loose some customers</a> &#8211; I got quite miffed one holiday in Cornwall a year or so ago and decided to rant a little on my blog. Right or wrong, this post topped the charts!</p>
<p>2). <a href="http://www.iambanksy.co.uk/do-what-you-do-best-and-delegate-the-rest/" target="_blank">Do what you do best and delegate the rest</a> &#8211; A post about my framework for delegation, essential as your company grows.</p>
<p>3). <a href="http://www.iambanksy.co.uk/7-super-useful-resources-for-busy-business-owners/" target="_blank">7 Super useful resources for busy business owners</a> &#8211; Gotta love a list of useful resources. It seems other people did too.</p>
<p>4). <a href="http://www.iambanksy.co.uk/facebook-places-are-you-aware/" target="_blank">Facebook Places &#8211; Are you Aware</a> &#8211; One of my most commented on posts so it clearly hit a nerve. A post about thinking before you ‘check-in’</p>
<p>5). <a href="http://www.iambanksy.co.uk/if-i-were-a-solicitor/" target="_blank">If I were a solicitor&#8230;</a> &#8211; Here’s a post for all solicitors thinking about how to use social media. Loads of great ideas, crowd-sourced from others as well.</p>
<p>6). <a href="http://www.iambanksy.co.uk/the-sale-ain%E2%80%99t-made-til-the-bill-is-paid/" target="_blank">The sale ain’t made ‘til the bill is paid!</a> &#8211; Putting together a policy on money and collecting it is essential to any business, large or small. This post gives some hints and tips on this topic.</p>
<p>7). <a href="http://www.iambanksy.co.uk/5-traits-successful-business-people-have-do-you-have-these/" target="_blank">5 traits successful business owners have</a> &#8211; This one got a lot of traction. The title speaks for itself.</p>
<p>8). <a href="http://www.iambanksy.co.uk/cash-flow-is-king-guide-to-setting-up-a-cash-flow-forecast/" target="_blank">Cash Flow is King! Guide to setting up a cash flow forecast </a>- My most visited post (and one of my oldest) by a long way. It proves that if you give a bit of value away you get search engine listings and lots of traffic in return.</p>
<p><strong>Now Your Thoughts</strong></p>
<ul>
<li>If you’ve been a regular reader of my blog and have others you think I’ve missed out please do highlight them.</li>
<li>Have you thought about doing a round up post yourself? Its really quite fun to reminisce&#8230;</li>
</ul>
<p>Photo courtesy of <a title="Fabio Marini" href="http://www.flickr.com/photos/11247304@N06/" target="_blank">Fabio Marini</a> under creative commons</p>
<p>p.s You can now add your email address to my &#8216;newsletter&#8217; signup. I&#8217;ll be adding value to this group of people as often as possible &#8211; they will receive things from me that others don&#8217;t have access to, so please signup today.</p>
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<p>p.p.s. If you like what you’ve read here then you should sign up to my <a title="My RSS Feed" href="http://feeds2.feedburner.com/IAmBanksy" target="_blank">RSS feed</a> and every time I update this site the post will be sent to your reader automatically.</p>
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		<title>8 Simple Steps to Email Marketing Loveliness</title>
		<link>http://www.iambanksy.co.uk/8-simple-steps-to-email-marketing-loveliness/</link>
		<comments>http://www.iambanksy.co.uk/8-simple-steps-to-email-marketing-loveliness/#comments</comments>
		<pubDate>Wed, 01 Jun 2011 14:39:02 +0000</pubDate>
		<dc:creator>Banksy</dc:creator>
				<category><![CDATA[Building & Managing Relationships]]></category>
		<category><![CDATA[Business Startup]]></category>
		<category><![CDATA[Networking]]></category>
		<category><![CDATA[S & M]]></category>
		<category><![CDATA[The Entrepreneur]]></category>
		<category><![CDATA[Web Design and Online Marketing]]></category>
		<category><![CDATA[autoresponder]]></category>
		<category><![CDATA[bounce rates]]></category>
		<category><![CDATA[data]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[envirosend]]></category>
		<category><![CDATA[inbound marketing]]></category>
		<category><![CDATA[optix solutions]]></category>
		<category><![CDATA[segmentation]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[spam testing]]></category>
		<category><![CDATA[split testing]]></category>

		<guid isPermaLink="false">http://www.iambanksy.co.uk/?p=1036</guid>
		<description><![CDATA[Some of you might be wondering why I’m writing about email marketing today – it’s old hat isn’t it? With all this new social media buzz, there is surely no place in the world for email marketing is there? Well I believe there is and I intend to tell you why and how you can [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.iambanksy.co.uk/wp-content/uploads/2011/05/emailmarketing.jpg"><img class="alignleft size-full wp-image-1047" title="Email Marketing" src="http://www.iambanksy.co.uk/wp-content/uploads/2011/05/emailmarketing.jpg" alt="Email Marketing" width="240" height="179" /></a>Some of you might be wondering why I’m writing about email marketing today – it’s old hat isn’t it? With all this new social media buzz, there is surely no place in the world for email marketing is there? Well I believe there is and I intend to tell you why and how you can use it to grow your client base today.</p>
<p>Let’s settle one thing quickly – if you’re reading this, thinking about buying a database from someone on a street corner (or even  a more reputable source) then this article probably isn’t for you. I’m focusing today on using your own valuable data, built up over years possibly.</p>
<p>I want to start with a story. About a year ago a guy approached <a title="Optix Solutions" href="http://www.optixsolutions.co.uk" target="_blank">Optix </a>having met me 6 years ago at a networking event. I’d agreed with him to receive the Optix newsletter and we both went our separate ways. Optix kept in touch with him by way of our monthly newsletter and recently he became one of our largest clients. He’d watched the business grow and liked what he’d seen.</p>
<p>Here are a few sure fire ways to use email marketing to help your business grow:</p>
<p><strong>1). All about the data</strong> – A good email marketing campaign revolves around good data. Make sure yours is clean or you’ll just be throwing money away.</p>
<p><strong>2). Build your data</strong> – what can you give away to build a database of leads/contacts/prospects? This year we launched our free social media policy generator: <a href="http://www.optixsolutions.co.uk/free-social-media-policy-generator/" target="_blank">http://www.optixsolutions.co.uk/free-social-media-policy-generator/</a> &#8211; A tool of real value which also helps us build leads – true ‘Inbound Marketing’.</p>
<p><strong>3). Split Test your email subject lines</strong> – A good email marketing system will split test campaigns for you. It will take 50% of your database and send two different subject lines, content variants or from names and then track the most successful delivery rate, then send the winner to the other 50% &#8211; using this will give you better open and click through rates.</p>
<p><strong>4). Spam &amp; Client Testing</strong> – Emails show up differently in different email clients. Now email is consumed more and more on mobile devices you need to make sure your email is designed and developed for all these variants. This again is something a good system should be able to do for you. If not, make sure you ask your designers to consider this.</p>
<p><strong>5). Deal with bounces</strong> – If an email bounces (doesn’t reach its destination) it can be for a couple of reasons. A soft bounce may infer a problem with the routing of an email to someones email box/server and is likely to be ok next time round. A hard bounce means that email doesn’t exist any longer and should be cleaned from the database – no point spending money on people that won’t ever answer!</p>
<p><strong>6). Use Autoresponders</strong> – When you signup to something on a site have you ever received an email a few days later which follows it up…and then again a week or so after that? You’re part of an autoresponder system. Clever marketers know that it takes a few ‘touches’ to get to a sale but tracking and sending emails to everyone that signs up with your site manually would be far too inefficient to deal with so autoresponders help to do this for you. Used cleverly, these are extremely powerful tools</p>
<p><strong>7). Segment your data</strong> – If you’re blasting everyone in your database in one go you’re probably not getting the most from it. Segment your data into interests/purchases made if you’re running an ecommerce shop or even simple things like male/female if this makes a difference to your customer. For example, I’m not hugely interested in the latest dresses from Reiss (a favourite shop of mine) but they don’t send me that because I’m segmented in their database.</p>
<p><strong>8). Tie into your Social Profiles</strong> – If you have a fantastic Facebook page and a tremendous Twitter presence then make the most of them. Ask people to sign up for your updates – if you don’t ask you don’t get after all. Don’t bombard them but a few calls to action every now and again is fine.</p>
<p>It’s time to get clever with your email marketing – it’s still one of the most powerful tools in the online marketing toolbox.</p>
<p>Oh and if you’re looking for a provider, we have our own that you can find out more about over at <a href="http://www.envirosend.co.uk/" target="_blank">http://www.envirosend.co.uk</a></p>
<p>Image courtesy <a title="Ramberg Media Images" href="http://www.flickr.com/photos/rmgimages/4660273582/" target="_blank">Ramberg Media Images</a></p>
<p><strong>Now Your Thoughts</strong></p>
<ul>
<li> What&#8217;s worked or not worked for you when you&#8217;ve marketed by email?</li>
<li>Got any tips for the other readers?</li>
</ul>
<p>p.s. If you like what you’ve read here then you should sign up to my <a title="My RSS Feed" href="http://feeds2.feedburner.com/IAmBanksy" target="_blank">RSS feed</a> and every time I update this site the post will be sent to your reader automatically.</p>
<p>p.p.s You can now add your email address to my &#8216;newsletter&#8217; signup.         I&#8217;ll    be  adding value to this group of people as often as possible  &#8211;           they  will receive things from me that others don&#8217;t have  access  to,      so      please signup today.</p>
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		<title>How to Rock a Tradeshow</title>
		<link>http://www.iambanksy.co.uk/how-to-rock-a-tradeshow/</link>
		<comments>http://www.iambanksy.co.uk/how-to-rock-a-tradeshow/#comments</comments>
		<pubDate>Fri, 22 Oct 2010 14:13:59 +0000</pubDate>
		<dc:creator>Banksy</dc:creator>
				<category><![CDATA[Building & Managing Relationships]]></category>
		<category><![CDATA[Networking]]></category>
		<category><![CDATA[S & M]]></category>
		<category><![CDATA[east london expo]]></category>
		<category><![CDATA[preparation]]></category>
		<category><![CDATA[seminars]]></category>
		<category><![CDATA[snatch and grab]]></category>
		<category><![CDATA[the reverse]]></category>
		<category><![CDATA[trade show]]></category>
		<category><![CDATA[trade shows]]></category>
		<category><![CDATA[tradeshow]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://www.iambanksy.co.uk/?p=812</guid>
		<description><![CDATA[For those of you who follow me on Twitter you&#8217;ll know that this week I attended The East London Expo in Dagenham. It was a great event but it highlighted a few things for me which I felt were worth blogging about this week. Hopefully if you find yourself getting ready for an exhibition, you [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.iambanksy.co.uk/wp-content/uploads/2010/10/show.jpg"><img class="alignleft size-full wp-image-817" title="show" src="http://www.iambanksy.co.uk/wp-content/uploads/2010/10/show.jpg" alt="" width="285" height="421" /></a>For those of you who <a title="Banksy6 Twitter" href="http://twitter.com/banksy6" target="_blank">follow me on Twitter</a> you&#8217;ll know that this week I attended The <a title="East London Expo" href="http://www.eastlondonexpo.co.uk" target="_blank">East London Expo</a> in Dagenham. It was a great event but it highlighted a few things for me which I felt were worth blogging about this week. Hopefully if you find yourself getting ready for an exhibition, you can take some of this advice and use it to your advantage.</p>
<p>First things, first &#8211; Expo&#8217;s are not cheap. You have the price of the stand, the cost of travel, the cost of the equipment and printed material and (don&#8217;t forget this one), the cost of your time. If you&#8217;re going to invest in this, you need to be sure you&#8217;re going to make proper use of it.</p>
<p>So rather than tips today I&#8217;ve made a list of thoughts for you</p>
<p><strong>1). Prepare, prepare, prepare</strong> &#8211; Think out your stand well in advance, work out the dimensions, what you&#8217;re going to have on there in the way of furniture and plan it properly (we marked ours out with tape first to see what space we had).</p>
<p><strong>2). Watch out for the &#8216;snatch and grab&#8217; brigade </strong>- Yes, those people who walk round and take every bit of literature going as if it were to be part of a collection or something &#8211; placing expensive material near the front of the stand allows this group to do this and guess what, you&#8217;re not going to get any work from them &#8211; don&#8217;t waste it.</p>
<p><strong>3). Seminars</strong> &#8211; Many shows I&#8217;ve been to over the years have had seminars running at them. These are usually unpaid speaking gigs but they give you the ability to raise awareness of yourself and your company. I highly recommend putting yourself up for these talks, at which you can of course invite people back to your stand afterwards to chat further.</p>
<p><strong>4). Dress Appropriately</strong> &#8211; Suit and smart clothing may be best for your business but if you have branded clothing this goes down especially well because you&#8217;ll be walking about a lot. At the expo this week I even saw someone dressed as a spark plug!</p>
<p><strong>5). You&#8217;re there to learn, not to sell</strong> &#8211; POW &#8211; you weren&#8217;t ready for that one were you? I lost count of the times that I walked around shows and people on stands practically accosted me and pulled me into their stand and waffled at me regarding their service or product. Sound familiar? What had these guys done? They&#8217;d spent their valuable time telling me about their business (which by the way I wasn&#8217;t really interested in) while their perfect client walked past, saw they were busy and walked on.</p>
<p><strong>6). Them not you </strong>- A quick cursory glance at your stand name and then the inevitable, &#8216;So what do you do then?&#8217; Heard that one before? Crikey, I must have heard that 300 times this week. I almost always respond in the same way (this works at networking events aswell by the way) &#8211; &#8216;We run a web design and online marketing agency, but hey that&#8217;s not important, what do YOU do?&#8217; Turning the question around on someone allows them to talk about themselves and for you to learn…that way you&#8217;re far better placed to work out which of your services might be able to help them.</p>
<p><strong>7). The next step</strong> &#8211; Work out what your next step is for the show. What is the perfect outcome for you? Do you want hundreds of cold lead business cards that will probably take you ages to follow up and get back to or would you like fewer, but more serious appointments or at least phonecalls booked? I know which one we go for.</p>
<p><strong>8). Follow up material</strong> &#8211; If sending out follow up material is important to your business then make sure it&#8217;s prepared before the show so all you need to do when you get back is hand over the addresses and away you go.</p>
<p>There are probably hundreds of hints and tips for tradeshows so I could   go on but I&#8217;ll let you guys take the stage and add some more</p>
<p><strong>Now Your Thoughts</strong></p>
<ul>
<li>What  howlers have you seen occur at these events?</li>
<li>What&#8217;s made you smile and  think that&#8217;s innovative?</li>
</ul>
<p>p.s. If you like what you’ve read here then you should sign up to my <a title="My RSS Feed" href="http://feeds2.feedburner.com/IAmBanksy" target="_blank">RSS feed</a> and every time I update this site the post will be sent to your reader automatically.</p>
<p>p.p.s You can now add your email address to my &#8216;newsletter&#8217; signup on the right hand side of the <a title="Homepage" href="../" target="_blank">homepage</a>.  I&#8217;ll be adding value to this group of people as often as possible &#8211;  they will receive things from me that others don&#8217;t have access to, so  please signup today.</p>
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		<title>Who are your influencers?</title>
		<link>http://www.iambanksy.co.uk/who-are-your-influencers/</link>
		<comments>http://www.iambanksy.co.uk/who-are-your-influencers/#comments</comments>
		<pubDate>Fri, 10 Sep 2010 12:21:09 +0000</pubDate>
		<dc:creator>Banksy</dc:creator>
				<category><![CDATA[Building & Managing Relationships]]></category>
		<category><![CDATA[Business Startup]]></category>
		<category><![CDATA[Networking]]></category>
		<category><![CDATA[S & M]]></category>
		<category><![CDATA[The Entrepreneur]]></category>
		<category><![CDATA[Web Design and Online Marketing]]></category>
		<category><![CDATA[affiliate]]></category>
		<category><![CDATA[entrepreneurs circle]]></category>
		<category><![CDATA[influence]]></category>
		<category><![CDATA[seth godin]]></category>
		<category><![CDATA[sneezer]]></category>
		<category><![CDATA[spreadability]]></category>
		<category><![CDATA[third tribe]]></category>

		<guid isPermaLink="false">http://www.iambanksy.co.uk/?p=745</guid>
		<description><![CDATA[In my last blog post I talked about the influence project. This week I want to focus on finding your influencers. How do you spread the message about your business? Do you try and do it yourself? Do you employ sales people to go out and do it on your behalf? These are valid tactics [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.iambanksy.co.uk/wp-content/uploads/2010/08/sneeze.jpg"><img class="alignleft size-full wp-image-746" title="sneeze" src="http://www.iambanksy.co.uk/wp-content/uploads/2010/08/sneeze.jpg" alt="" width="309" height="205" /></a>In my last blog post I talked about the influence project. This week I want to focus on finding your influencers.</p>
<p>How do you spread the message about your business? Do you try and do it yourself? Do you employ sales people to go out and do it on your behalf? These are valid tactics but I want to let you into a secret today – it’s far easier and more effective to spread the message about your company if you let others do it for you. Sounds obvious right but how do you do it? Here’s how:</p>
<p>1). Work out who your ‘sneezers’ are. <a title="Seths Blog" href="http://sethgodin.typepad.com/" target="_blank">Seth Godin</a> came up with the concept of the sneezer in a book entitled ‘<a title="The Idea Virus" href="http://www.amazon.co.uk/gp/product/074322065X?ie=UTF8&amp;tag=iamba-21&amp;linkCode=as2&amp;camp=1634&amp;creative=6738&amp;creativeASIN=074322065X" target="_blank">Unleashing The Idea Virus</a>’ (aff link) a few years ago. The idea being that your sneezers will help you push out a message to far more people and far quicker than you could hope to do on your own. A sneezer is the type of person that loves to talk, they love to tell other people about other peoples business. I’m sure if you think hard enough about it you will work out a few of your sneezers right now. More often than not they are the people that attend every networking event and seem to know everyone. Their personalities just lend themselves to ‘sneezing’ <img src='http://www.iambanksy.co.uk/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
<p>2). Give them the tools to pass your message on. If you’re hoping they will pass your message on in real life, the message better be good. You better have a fantastic new product or a <a title="Purple Cow" href="http://www.amazon.co.uk/gp/product/014101640X?ie=UTF8&amp;tag=iamba-21&amp;linkCode=as2&amp;camp=1634&amp;creative=6738&amp;creativeASIN=014101640X" target="_blank">purple cow</a> (another great book by Seth, also an aff link). These days we have social media which allows us to push a message on quickly by sharing, retweeting or forwarding on a message – it can literally be at the click of a button.</p>
<p>3). Find these people online. I keep a list of my sneezers on my computer at all times. I started with a list of everyone that’s ever passed my name or my company name onto a contact as a recommendation. That’s the holy grail by the way (someone putting their neck on the line for you). Treat these people very carefully and concentrate on them when you need to get a message out there. Influencers online are usually quite easy to find. They are normally well liked, well followed people. If they run blogs then look for signs like numbers of rss subscribers, number of comments, number of times they get retweeted. If these people push your message on you’re going to get traction. Spend time building relationships with them, engage with them and help them wherever you can.</p>
<p>4). Hang out in places where influencers are. I’m a member of two or three online communities. These cost money but boy are they worth it. The quality of member I’ll meet here will be worth their weight in gold. There are two that I’d recommend joining today, one here in the UK and one in the states.</p>
<p>Entrepreneurs Circle – If you’re a business owner or entrepreneur then join up today. I believe at the time of writing you get two months free so what have you got to lose? This group has both online content, which is worth the joining fee alone and offline meetups where you can network with successful individuals.</p>
<p><a title="Entrepreneurs Circle" href="http://www.entrepreneurs-circle.co.uk/?affID=banksy6" target="_blank">Join Entrepreneurs Circle </a>(aff link)</p>
<p>Third Tribe – <a title="Chris Brogan" href="http://www.chrisbrogan.com" target="_blank">Chris Brogan</a> et al started Third Tribe with the vision of scaling their knowledge and bringing like minded online marketers together. There is an excellent forum and the podcasts (which you can download to your mp3 player) are second to none. If you want to mix with the best online marketing people in the world then this is the place to be.</p>
<p><a title="Third Tribe" href="http://thirdtribemarketing.com/aff/re.php?id=570" target="_blank">Join Third Tribe Marketing</a> (aff link)</p>
<p>I make no bones about the fact that I am an affiliate for both these groups. I never promote things I&#8217;m not a fan of or have not benefitted from myself. These two groups have had a profound effect on my business life so I heartly recommend you joining today if you can.</p>
<p><strong>Now Your Thoughts</strong></p>
<p>Do you know who your influencers are? Have you got processes in place to look after them and help them to help you?</p>
<p>p.s. If you like what you’ve read here then you should sign up to my <a title="My RSS Feed" href="http://feeds2.feedburner.com/IAmBanksy" target="_blank">RSS   feed</a> and every time I update this site the post will be sent to your   reader automatically</p>
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		<title>If I were a solicitor&#8230;</title>
		<link>http://www.iambanksy.co.uk/if-i-were-a-solicitor/</link>
		<comments>http://www.iambanksy.co.uk/if-i-were-a-solicitor/#comments</comments>
		<pubDate>Fri, 02 Jul 2010 10:17:10 +0000</pubDate>
		<dc:creator>Banksy</dc:creator>
				<category><![CDATA[Building & Managing Relationships]]></category>
		<category><![CDATA[Networking]]></category>
		<category><![CDATA[S & M]]></category>
		<category><![CDATA[Web Design and Online Marketing]]></category>
		<category><![CDATA[authenticity]]></category>
		<category><![CDATA[crowd sourcing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[solicitors]]></category>
		<category><![CDATA[trust]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://www.iambanksy.co.uk/?p=653</guid>
		<description><![CDATA[A week or two ago I tweeted the following, “If you were a solicitor, what would you use Twitter for”. I did this because I was visiting a solicitors that day and wanted to show both the power of crowd sourcing but also what other people’s ideas were. I was pretty overwhelmed by the response [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.iambanksy.co.uk/wp-content/uploads/2010/07/solicitor.jpg"><img class="alignleft size-full wp-image-666" title="solicitor" src="http://www.iambanksy.co.uk/wp-content/uploads/2010/07/solicitor.jpg" alt="" width="278" height="208" /></a>A week or two ago I tweeted the following, “If you were a solicitor, what would you use Twitter for”. I did this because I was visiting a solicitors that day and wanted to show both the power of crowd sourcing but also what other people’s ideas were. I was pretty overwhelmed by the response to be honest, receiving over 25 replies before I’d even got to my meeting.</p>
<p>So this got me thinking, why not start a new blog series called “If I were a&#8230;” The idea is that every month or so I’ll crowd source a blog post on a different industry and credit everyone that takes the time to write back and participate. <img src='http://www.iambanksy.co.uk/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
<p>So any solicitors out there listening, here are a few of the tips from the twitter community for you:</p>
<p><a href="http://twitter.com/0neLife" target="_blank"><strong>0neLife</strong></a> &#8211; Trust, authenticity and finding a voice</p>
<p><a href="http://twitter.com/lukus1984" target="_blank"><strong>lukus1984</strong></a> &#8211; To gain social insight &amp; perspective on particularly tough moral issues, especially surrounding current affairs. The peoples voice!</p>
<p><a href="http://twitter.com/jaimesteele" target="_blank"><strong>jaimesteele</strong></a> &#8211; Use LinkedIn to build relationships &#8211; Complete profile 100%, add applications esp slideshare, add as many connections as possible</p>
<p><a href="http://twitter.com/in_house_lawyer" target="_blank"><strong>in_house_lawyer</strong></a><strong> -</strong> I’m a solicitor and use twitter! Here&#8217;s why: <a href="http://bit.ly/azuFPa" target="_blank">http://bit.ly/azuFPa</a></p>
<p><a href="http://twitter.com/Partridgewilson" target="_blank"><strong>Partridgewilson</strong></a> &#8211; No hard sell. Be interesting &amp; informal but professional. Try to engage with followers as you would in any other social setting.</p>
<p><a href="http://twitter.com/sarknight" target="_blank"><strong>sarknight</strong></a> &#8211; To update re changes in legislation and to connect with local businesses in a different way to other firms</p>
<p><a href="http://twitter.com/Nick_Edin" target="_blank"><strong>Nick_Edin</strong></a> &#8211; Networking, giving advice, sharing information, mentoring stars of tomorrow, business development and reputation.</p>
<p><a href="http://twitter.com/RalliSolicitors" target="_blank"><strong>RalliSolicitors</strong></a> &#8211; Good Morning. Where would you like us to start? (I was impressed with these guys listening out <img src='http://www.iambanksy.co.uk/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> )</p>
<p><a href="http://twitter.com/Joel_Hughes" target="_blank"><strong>Joel_Hughes</strong></a> &#8211; Help project credibility in target services, build relationships with key prospects</p>
<p><a href="http://twitter.com/Innovateip" target="_blank"><strong>Innovateip</strong></a> &#8211; Not a solicitor but a Trade Mark Attorney, use twitter for 50% social/50% business with hints and tips about protecting IP</p>
<p><a href="http://twitter.com/MattYoungMedia" target="_blank"><strong>MattYoungMedia</strong></a> &#8211; I think Twitter would give a solicitor the chance to show their human side&#8230;</p>
<p><a href="http://twitter.com/steelcitym" target="_blank"><strong>steelcitym</strong></a> &#8211; A solicitor should be an &#8220;informer&#8221;. They have to read daily to keep up to speed. Blog, write &amp; post before others do it first!</p>
<p>So there you have it, a selection of the best tweets I had back from the community and some good solid advice.</p>
<p>So if I were a solicitor what would I do (and I do have the benefit of more than 140 characters of course) <img src='http://www.iambanksy.co.uk/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
<ul>
<li>Create an account under my name – using a full name</li>
<li>Create a detailed bio</li>
<li>Link back to my firms website or my personal blog if I had one</li>
<li>Setup tools allowing me to monitor for terms surrounding my area of law and location</li>
<li>Engage with the people those tools find</li>
<li>Pay special attention to the ‘Influencers’ in my game – It didn’t take me long to find that one of the most active solicitors in the UK on SM is @<a href="http://twitter.com/brianinkster" target="_blank">brianinkster</a> – I’d watch and learn from people like Brian</li>
<li>I’d engage where possible – always looking to build credibility and authority</li>
<li>I’d add value by linking to articles of interest that I find about my area of law</li>
<li>I’d look for local news and help push that out to my network</li>
<li>I’d find my clients and current contacts that use the networks and make sure we are connected and engaging online</li>
<li>I’d follow useful resource sites like <a href="http://twitter.com/legal_week" target="_blank">http://twitter.com/legal_week</a></li>
<li>I’d Retweet articles and sites of interest to my followers</li>
</ul>
<p>Most importantly I’d try and give value where possible and project my personality in order that when someone needs my services I’ll be in with a shout of that contact or having my name passed on.</p>
<p>If you were a solicitor what would you do? Maybe you are a solicitor and want to let us into your strategy for social media?</p>
<p>p.s. If you like what you’ve read here then you should sign up to my <a title="My RSS Feed" href="http://feeds2.feedburner.com/IAmBanksy" target="_blank">RSS   feed</a> and every time I update this site the post will be sent to your   reader automatically</p>
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		<title>How to change a habit&#8230;The #21days Challenge</title>
		<link>http://www.iambanksy.co.uk/how-to-change-a-habit-the-21days-challenge/</link>
		<comments>http://www.iambanksy.co.uk/how-to-change-a-habit-the-21days-challenge/#comments</comments>
		<pubDate>Fri, 25 Jun 2010 09:53:14 +0000</pubDate>
		<dc:creator>Banksy</dc:creator>
				<category><![CDATA[Networking]]></category>
		<category><![CDATA[The Entrepreneur]]></category>
		<category><![CDATA[#21days]]></category>
		<category><![CDATA[change]]></category>
		<category><![CDATA[habit]]></category>
		<category><![CDATA[jack russell]]></category>
		<category><![CDATA[motivation]]></category>
		<category><![CDATA[positive]]></category>
		<category><![CDATA[robert pickstone]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[work life balance]]></category>

		<guid isPermaLink="false">http://www.iambanksy.co.uk/?p=654</guid>
		<description><![CDATA[It’s that old saying that comes to mind&#8230;if you always do what you’ve always done, you’ll always get what you’ve always got&#8230; yet we find it so difficult to break the habits we’ve become accustomed to and still we believe that tomorrow might just hold something different – why is this? Are we all stark [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.iambanksy.co.uk/wp-content/uploads/2010/06/change.jpg"><img class="alignleft size-full wp-image-658" title="Time for Change - Ornate Clock" src="http://www.iambanksy.co.uk/wp-content/uploads/2010/06/change.jpg" alt="" width="226" height="190" /></a>It’s that old saying that comes to mind&#8230;if you always do what you’ve always done, you’ll always get what you’ve always got&#8230; yet we find it so difficult to break the habits we’ve become accustomed to and still we believe that tomorrow might just hold something different – why is this? Are we all stark raving mad? <img src='http://www.iambanksy.co.uk/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
<p>Whether it be your business or your home life, I know you’ll have been wanting to make changes (probably for years). You’ll have thought about it time and time again but probably never got round to it. Let me guess; you’ll start tomorrow or perhaps New Year would be a good time or you’re going to start when someone else starts with you? Sound familiar? Before I go any further – I’m no different and this is the reason for this post!</p>
<p>A week or two ago <a href="https://twitter.com/RobertPickstone" target="_blank">Robert Pickstone</a> (whom I know through Twitter) wrote an excellent post on his blog about the <a href="http://www.robertpickstone.com/2010/06/21/do-you-fancy-taking-part-in-the-21days-challenge/" target="_blank">#21days challenge</a> and created the hashtag for people to follow. He had read the book by <a href="http://www.pdcinspiration.com/jack.html" target="_blank">Jack Russell</a> , a Devon based motivational speaker, ‘<a title="Don't tell the bumble bee" href="http://www.amazon.co.uk/gp/product/0955344700?ie=UTF8&amp;tag=iamba-21&amp;linkCode=xm2&amp;camp=1634&amp;creativeASIN=0955344700" target="_blank">Don’t tell the bumble bee</a>’ (affiliate link) in which Jack explains that to successfully break a habit or make a change, a consistent period of 21 days of change is needed. Robert decided through social media, to pull people together and see how many he could get to take the challenge.  He now has a good 50+ people committing to start the #21days challenge from this Monday (28<sup>th</sup> June) and I will be one of them.</p>
<p>I met Jack Russell about 7 or 8 years ago and he inspired me too.  I’d not heard much about him in the last 5 years (he travels the world so it’s not surprising really) until I saw Robert’s post. I was genuinely excited. I commented back and started to help spread the message to my followers on Twitter.</p>
<p>I’m an open an honest person and am more than happy to share my challenge. I’m planning a two-parter which ties into both business and home life. I plan to address the work life balance first by changing my (somewhat ridiculous) working hours to make sure I’m in earlier in the morning and leaving no later than 6:30pm. I work late most nights which is not particularly healthy for anyone. With these new working hours I intend to change the first part of my day (the first hour before anyone else gets into work) into ‘marketing time’ – I will concentrate purely on the marketing of my business. I will not open up email or tweetdeck – it will be pure marketing time&#8230;.let’s see how it goes. I’m quite excited!</p>
<p>Just before I submitted this post, I thought I&#8217;d give Jack a quick call to let him know what was going on and luckily I managed to get him on the phone. He&#8217;s about to go off for a couple of weeks running courses but was absolutely thrilled to hear about this challenge. He wished everyone taking part the very best of luck and hoped to be able to drop into Rob&#8217;s blog post to say hi to everyone when he was back. <img src='http://www.iambanksy.co.uk/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
<p>So are you up for changing anything? If you are why not join us on the hashtag #21days. Get yourself over to <a href="http://www.robertpickstone.com/2010/06/21/do-you-fancy-taking-part-in-the-21days-challenge/" target="_blank">Rob’s blog</a> and tell everyone what your plan is, I hope to see you all there and good luck <img src='http://www.iambanksy.co.uk/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
<p>p.s. If you like what you’ve read here then you should sign up to my <a title="My RSS Feed" href="http://feeds2.feedburner.com/IAmBanksy" target="_blank">RSS   feed</a> and every time I update this site the post will be sent to your   reader automatically</p>
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		<title>My philosophy of how I treat my clients</title>
		<link>http://www.iambanksy.co.uk/my-philosophy-of-how-i-treat-my-clients/</link>
		<comments>http://www.iambanksy.co.uk/my-philosophy-of-how-i-treat-my-clients/#comments</comments>
		<pubDate>Fri, 04 Jun 2010 08:52:16 +0000</pubDate>
		<dc:creator>Banksy</dc:creator>
				<category><![CDATA[Building & Managing Relationships]]></category>
		<category><![CDATA[Business Startup]]></category>
		<category><![CDATA[Networking]]></category>
		<category><![CDATA[S & M]]></category>
		<category><![CDATA[clients]]></category>
		<category><![CDATA[optix solutions]]></category>
		<category><![CDATA[relationships]]></category>

		<guid isPermaLink="false">http://www.iambanksy.co.uk/?p=607</guid>
		<description><![CDATA[We’re all in business because of our clients – if it wasn’t for them we’d have no orders and therefore no business. Client interaction has always fascinated me, its something I’ve studied since I started my web design &#38; online marketing business over 10 years ago. Originally there were three directors at Optix. We formed [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.iambanksy.co.uk/wp-content/uploads/2010/05/grow.jpg"><img class="alignleft size-full wp-image-610" title="grow" src="http://www.iambanksy.co.uk/wp-content/uploads/2010/05/grow.jpg" alt="" width="299" height="198" /></a>We’re all in business because of our clients – if it wasn’t for them we’d have no orders and therefore no business.</p>
<p>Client interaction has always fascinated me, its something I’ve studied since I started my <a title="Optix Solutions" href="http://www.optixsolutions.co.uk" target="_blank">web design &amp; online marketing business</a> over 10 years ago.</p>
<p>Originally there were three directors at Optix. We formed quite a nice triangle of skills – <a title="James Dawkins Twitter" href="http://twitter.com/fishinguk" target="_blank">James</a> had the design ability, Dave had the development background and I was ‘the mouth’ that went out shouting about how great &#8216;I thought&#8217; we were <img src='http://www.iambanksy.co.uk/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> . So I have spent the majority of my career since then interacting and engaging with thousands of people, hundreds of which have become clients (and I thank them for that)</p>
<p>So how do you treat your clients? Here’s what I do:</p>
<p><strong>1).</strong> I try my utmost to understand what their needs and challenges are from the beginning &#8211; thats far more important than telling them what we do.</p>
<p><strong>2). </strong>I learn about their business. I want to understand where they’ve come from and where they are trying to get to.</p>
<p><strong>3).</strong> I learn about them as a person. Where possible I try and find out about their family/friends and interests. This gives us more to talk about and more to build a relationship on.</p>
<p><strong>4).</strong> I work out which of our services would help them get to where they are aiming to go (remember point 1? <img src='http://www.iambanksy.co.uk/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> ).</p>
<p><strong>5).</strong> I never sell something I don’t truly believe will help them on their journey.</p>
<p><strong>6).</strong> I’m always looking out for opportunities to refer in other people I know to them where I see that value can be added.</p>
<p><strong>7).</strong> I’m also looking for opportunities for the client to connect with other people I know.</p>
<p><strong>8).</strong> I see every client relationship as a long term partnership. I know that if they are successful then I will be successful – this drives everything I do.</p>
<p><strong>9).</strong> I care deeply about every client – if they are unhappy, I am unhappy and will go to every length to make sure balance is restored.</p>
<p><strong>10). </strong>I don’t do 9-5 – If someone needs me, they will get me.</p>
<p><strong>11).</strong> If we mess up, I own up.</p>
<p>Oh and here&#8217;s one from <a title="Chris Brogan Twitter" href="http://twitter.com/chrisbrogan" target="_blank">Chris Brogan</a> (A legend in the Social Media world):</p>
<p><strong>Make your customers feel special &#8211; treat them with the &#8216;guest experience&#8217; &#8211; I love this and am working hard on this in 2010<br />
</strong></p>
<p>Without clients (partners), my business doesn’t exist and nor does yours. So how do you treat yours?</p>
<p>p.s. If you like what you’ve read here then you should sign up to my <a title="My RSS Feed" href="http://feeds2.feedburner.com/IAmBanksy" target="_blank">RSS  feed</a> and every time I update this site the post will be sent to your  reader automatically</p>
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		<title>What&#8217;s your social footprint like?</title>
		<link>http://www.iambanksy.co.uk/whats-your-social-footprint-like/</link>
		<comments>http://www.iambanksy.co.uk/whats-your-social-footprint-like/#comments</comments>
		<pubDate>Fri, 21 May 2010 08:19:30 +0000</pubDate>
		<dc:creator>Banksy</dc:creator>
				<category><![CDATA[Building & Managing Relationships]]></category>
		<category><![CDATA[Business Startup]]></category>
		<category><![CDATA[Networking]]></category>
		<category><![CDATA[S & M]]></category>
		<category><![CDATA[Web Design and Online Marketing]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[pay per click]]></category>
		<category><![CDATA[ppc]]></category>
		<category><![CDATA[search engine optimisation]]></category>
		<category><![CDATA[seo]]></category>
		<category><![CDATA[serps]]></category>
		<category><![CDATA[social footprint]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://www.iambanksy.co.uk/?p=593</guid>
		<description><![CDATA[I consult a lot of small to medium sized businesses on ‘Social Media/Communications’. I’m not a self professed ‘social media guru’, it’s certainly not everything I do, but it does form a lot of the marketing/customer service/networking activity that I carry out for my own businesses. This post is about something I call ‘your social [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.iambanksy.co.uk/wp-content/uploads/2010/05/socialfootprint.jpg"><img class="alignleft size-full wp-image-600" title="socialfootprint" src="http://www.iambanksy.co.uk/wp-content/uploads/2010/05/socialfootprint.jpg" alt="" width="213" height="303" /></a>I consult a lot of small to medium sized businesses on ‘<a href="http://www.optixsolutions.co.uk/social-media/" target="_blank">Social Media/Communications</a>’. I’m not a self professed ‘social media guru’, it’s certainly not everything I do, but it does form a lot of the marketing/customer service/networking activity that I carry out for my own businesses. This post is about something I call ‘your social footprint’. The concept of the social footprint relates directly to <a href="http://www.google.co.uk/" target="_blank">Google</a> and how I’ve witnessed huge changes in their SERPS (Search Engine Result Pages) over the last couple of years.</p>
<p>Let’s go back a few years to 2006/7. Companies would come to us fascinated by <a href="http://www.optixsolutions.co.uk/search-engine-optimisation/" target="_blank">search engine optimisation</a> (SEO) and how important they considered being on the front page of Google for a few keyphrases, in fact, let me re-phrase that, they <strong>still</strong> come to us fascinated by search engine optimisation and being on the front page of Google BUT, and here’s the important thing, Google is a very different place to how it was two or three years ago. We now find ourselves explaining to clients that although search engine optimisation is very important still, it’s no longer the be all and end all.</p>
<p>A couple of years ago, searching on any key phrase gave you 10 ‘natural results’ that had been indexed by Google’s spiders, as well as the paid advertising (PPC) – many of the large SM sites had not been going that long so were not indexed that well. If you do the same search now, you’ll find that a huge proportion of the front page results are now social media sites, meaning if you want to compete in the SERPS and do not have a social footprint, then you’re going to find it very hard. Here are a couple of examples to demonstrate my point:</p>
<p>Here is my name ‘Googled’ – Alastair Banks – <a href="http://www.google.co.uk/search?q=alastair+banks&amp;ie=utf-8&amp;oe=utf-8&amp;aq=t&amp;client=firefox-a&amp;rlz=1R1GGGL_en-GB___GB359" target="_blank">Here are the results</a> (at the time of writing of course). I’ve highlighted the results that contain an element of ‘social’</p>
<p><strong>No1 &amp; 2 – My Blog (Social Media)<br />
</strong>No 3 &amp; 4 – Websites relating to other people with my name (Non Social Media)<br />
<strong>No 5 – My LinkedIn account (Social Media)<br />
</strong><strong>No 6 – My Twitter Account (Social Media)<br />
</strong><strong>No 7 – My Company – Optix Solutions Blog (Social Media)<br />
No 8 – Another person’s Facebook profile (Social Media)<br />
</strong>No 9 &amp; 10 – Non Social Media sites</p>
<p>So on that search term, 60% of the results were SM sites – The fact is that if I wasn’t so active on these sites, there is a good chance someone else would have taken those spots – you gotta be in it to win it J</p>
<p>Let’s look at another example – A client of mine deals in Sony camera equipment. Here is a new piece of equipment from the Sony camp – A <a href="http://www.gearhousebroadcast.com/uk/equipment-sales/product/694b757382264d4090039519/1%272F3-inch+Exmor%27E2%2784%27A2+CMOS+Professional+AVCHD+Camcorder+with+GPS/" target="_blank">Sony HXR-NX5E</a> – Let’s take a look at the <a href="http://www.google.co.uk/search?q=Sony+HXR-NX5E+&amp;ie=utf-8&amp;oe=utf-8&amp;aq=t&amp;client=firefox-a&amp;rlz=1R1GGGL_en-GB___GB359" target="_blank">SERPS for that phrase</a> (again highlighting SM sites):</p>
<p><strong>No1 – Shopping Results (You could argue these are social for the ability to review &amp; rate)<br />
</strong>No 2 &amp; 3 – Sony’s own site – you’d kind of expect that<br />
<strong>No 4 &amp; 5 – Video from YouTube and Vimeo (Social Media)<br />
</strong>No 6 – Sales Site<br />
<strong>No 7 – A blog (Social Media)<br />
</strong><strong>No 8 – A community site for filmmakers (Social Media)<br />
</strong>No 9 – A sales site<br />
<strong>No 10 – Sony make it back in here again but with a blog </strong><strong>J (Social Media)</strong></p>
<p>So in this very real example, again 60% of the results are ‘social sites’ – This is why you’ll see my client becoming very active in the social world from this point onwards.</p>
<p>Given further maturity of the main social sites over the next few years, I believe we’ll start seeing 60-70% of the top 10 results in Google displaying SM based websites regularly. If you add a powerful brand you’re trying to sell in there, (like Sony in the example above) that’s another position gone, so there are far fewer positions to fight over and why agencies which used to simply carry out SEO or PPC for clients are now having to adapt into the social world for their clients. If you’re new to business or starting up, don’t get too carried away with just SEO, it’s vital you consider your strategy for social media sites as well.</p>
<p>Is your social footprint good enough or do you need to work on it? Do these changes to the SERPs worry you or do you think it’s a good thing that Google is becoming more socially aware?</p>
<p>p.s. If you like what you’ve read here then you should sign up to my <a title="My RSS Feed" href="http://feeds2.feedburner.com/IAmBanksy" target="_blank">RSS  feed</a> and every time I update this site the post will be sent to your  reader automatically</p>
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		<title>The Rule of the First and the Last</title>
		<link>http://www.iambanksy.co.uk/the-rule-of-the-first-and-the-last/</link>
		<comments>http://www.iambanksy.co.uk/the-rule-of-the-first-and-the-last/#comments</comments>
		<pubDate>Fri, 07 May 2010 08:06:02 +0000</pubDate>
		<dc:creator>Banksy</dc:creator>
				<category><![CDATA[Business Startup]]></category>
		<category><![CDATA[Networking]]></category>
		<category><![CDATA[S & M]]></category>
		<category><![CDATA[The Entrepreneur]]></category>
		<category><![CDATA[first and last]]></category>
		<category><![CDATA[jobsworth]]></category>
		<category><![CDATA[meeting]]></category>
		<category><![CDATA[money]]></category>

		<guid isPermaLink="false">http://www.iambanksy.co.uk/?p=565</guid>
		<description><![CDATA[What do you do when you turn up to a networking event or a meeting? Do you turn up after everyone else? Do you leave before other people have? Well here&#8217;s a quick tip for you this week – thousands and thousands of pounds have been won through the rule of the first and the [...]]]></description>
			<content:encoded><![CDATA[<p><!-- 		@page { margin: 2cm } 		P { margin-bottom: 0.21cm } --><a href="http://www.iambanksy.co.uk/wp-content/uploads/2010/05/dice.jpg"><img class="alignleft size-full wp-image-571" title="dice" src="http://www.iambanksy.co.uk/wp-content/uploads/2010/05/dice.jpg" alt="" width="351" height="235" /></a>What do you do when you turn up to a networking event or a meeting? Do you turn up after everyone else? Do you leave before other people have? Well here&#8217;s a quick tip for you this week – thousands and thousands of pounds have been won through the rule of the first and the last. What do I mean by this? I mean that you&#8217;d be surprised what work comes the way of the eager beaver (the person that arrives earlier than everyone else) and the last man standing (the guy/girl that&#8217;s there &#8217;til the bitter end!).</p>
<p>Why is this? I think there are a few reasons personally. If you want work, people will appreciate your efforts, they will see how comitted you are, the fact that you&#8217;re not just a jobsworth who only does the absolute minimum or just comes for the free food and drink. You&#8217;ll also get the chance to talk to far more people than your competitors having been there so early and leaving so late. This tactic also gives you more time to target who you really want to meet.</p>
<p>Something interesting also happens when you&#8217;re one of the last at a meeting or in a room after an event – there is an air of relaxation – the actual event is over and most people have gone home. The remaining people have done what they need to do and can relax, meaning the environment for doing business is less stressed. Watch out for this next time and see if you get the same feeling, let me know if you do.</p>
<p>I appreciate this is a short post this week but I can&#8217;t stress just how important this has been to my business. In the early days of <a title="Optix Solutions" href="http://www.optixsolutions.co.uk" target="_blank">my web design company</a>, I went to every networking group out there, I got there early, scanned the list of people going, made sure I got to speak to those that I wanted too and then didn&#8217;t leave until everyone else did. There is a fine line and you need to make sure you don&#8217;t overstay your welcome (i.e. leave when the person putting on the event leaves and see if you can help them clear up but don&#8217;t keep them from getting home or you won&#8217;t be popular <img src='http://www.iambanksy.co.uk/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> )</p>
<p>So do you get there early and stay late or are you just there for the &#8216;bit in the middle&#8217; &#8211; Has anyone made a pretty penny being one of the above? I&#8217;m keen, as always to hear from you.</p>
<p>p.s. If you like what you’ve read here then you should sign up to my <a title="My RSS Feed" href="http://feeds2.feedburner.com/IAmBanksy" target="_blank">RSS  feed</a> and every time I update this site the post will be sent to your  reader automatically</p>
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		<title>5 traits successful business people have &#8211; do you have these?</title>
		<link>http://www.iambanksy.co.uk/5-traits-successful-business-people-have-do-you-have-these/</link>
		<comments>http://www.iambanksy.co.uk/5-traits-successful-business-people-have-do-you-have-these/#comments</comments>
		<pubDate>Fri, 23 Apr 2010 08:07:11 +0000</pubDate>
		<dc:creator>Banksy</dc:creator>
				<category><![CDATA[Building & Managing Relationships]]></category>
		<category><![CDATA[Business Startup]]></category>
		<category><![CDATA[Finance]]></category>
		<category><![CDATA[Networking]]></category>
		<category><![CDATA[S & M]]></category>
		<category><![CDATA[The Entrepreneur]]></category>
		<category><![CDATA[business woman]]></category>
		<category><![CDATA[businessman]]></category>
		<category><![CDATA[cashflow]]></category>
		<category><![CDATA[listening]]></category>
		<category><![CDATA[passion]]></category>
		<category><![CDATA[product]]></category>
		<category><![CDATA[relationships]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[service]]></category>
		<category><![CDATA[skills]]></category>
		<category><![CDATA[startu]]></category>
		<category><![CDATA[success]]></category>
		<category><![CDATA[support]]></category>

		<guid isPermaLink="false">http://www.iambanksy.co.uk/?p=503</guid>
		<description><![CDATA[Missed a week due to travel folks so firstly apologies for that &#8211; clearly my first trait should be the inability to keep an appointment with ones blog OK so there are probably hundreds of things you need to be successful in business but I’ve been day dreaming this last week and working out my [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.iambanksy.co.uk/wp-content/uploads/2010/04/success.jpg"><img class="alignleft size-full wp-image-506" title="success" src="http://www.iambanksy.co.uk/wp-content/uploads/2010/04/success.jpg" alt="" width="233" height="350" /></a>Missed a week due to travel folks so firstly apologies for that &#8211; clearly my first trait should be the inability to keep an appointment with ones blog <img src='http://www.iambanksy.co.uk/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
<p>OK so there are probably hundreds of things you need to be successful in business but I’ve been day dreaming this last week and working out my top 5 – I love a top 5 as you know <img src='http://www.iambanksy.co.uk/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
<p>So here they are in no particular order</p>
<p><strong>1). Passion</strong> – In bucketfuls. I spend an awful lot of my time with other businessmen and women. In my working life, networking constitutes at least half my time. It’s one of the key ways we build our brand and get our company noticed. From there, when people want a job done, we’re at least in with a chance. One trait of seriously successful businessmen and women I’ve met over the years is passion for what they do. Passion is catching; you know when you’ve met someone who is passionate about their business &#8211; you come away feeling good about yourself. Without this trait you’re going to start off on the back foot. If can&#8217;t get passionate about your business is it the right business for you? Think on that for a while.</p>
<p><strong>2). Sales skills </strong>– Every start-up business needs to bring in sales. If you’re on your own then that’s you pal <img src='http://www.iambanksy.co.uk/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' />  If you’re not and you don’t like selling you better hope you’re in partnership with someone that does. You could have the best product or service in the country but if no-one knows about it then you may as well give up now. Sale’s doesn’t need to be cheesy, it doesn’t need to be immoral, it doesn’t need to feel dirty! Much of good quality sales is about building relationships and making the customer want to buy (not be sold). I strongly suggest reading the book below (affiliate link) which will, without a doubt, help with your sales process. In fact, even if you&#8217;re not in sales or running a business, read it anyway because its awesome.</p>
<p><a href="http://www.amazon.co.uk/gp/product/1885167601?ie=UTF8&amp;tag=iamba-21&amp;linkCode=as2&amp;camp=1634&amp;creative=6738&amp;creativeASIN=1885167601" target="_blank">The Little Red Book of Selling: 12.5 Principles of Sales Greatness</a> &#8211; You can buy it from Amazon here.</p>
<p><strong>3). A good product or service</strong> – Not technically a trait, but the ability to either come up with or be involved in selling a good product or service is a trait that I see all the time in successful people. You make your own luck, you earn it. These people have a sixth sense for getting involved with projects that do well. They fail a lot as well but the difference is the ones that work, really work. I know there are an awful lot of people out there selling sub standard products and services in their business – forget that – it&#8217;s a short-term attitude if you ask me. It won’t be long before you’re found out and the churn rate on customers will be huge meaning you never build relationships with people, you continually need new prospects poured in the top of your sales funnel. If you ask me, without a good product or service that you truly believe in, just don’t bother. You need to believe that your customer is truly better off by choosing you over your competitors.</p>
<p><strong>4). A head for numbers and in particular cashflow</strong> – Since I started this blog almost exactly a year ago I know for a fact the most blogged about topic has been cashflow. There is a good reason for this – because it’s so damn important <img src='http://www.iambanksy.co.uk/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' />  Without cashflow you have no business. I’m not going to go over old ground again on this. I wrote quite a lengthy <a title="Cashflow is King" href="http://www.iambanksy.co.uk/2009/08/cash-flow-is-king-guide-to-setting-up-a-cash-flow-forecast/" target="_blank">post about cashflow here</a> and even gave a step by step guide on how to write a cash flow forecast – you have no excuse <img src='http://www.iambanksy.co.uk/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
<p><strong>5). The ability to accept help and support </strong>– Business is a lonely place sometimes, help and support is essential but how often have I seen business owners that think they know it all and therefore are not prepared to accept it fail &#8211; Too many is the answer!!! Friends and family without their own business may not understand quite what it takes to run a business and unless they ever do it themselves they may never understand. This doesn&#8217;t mean you don&#8217;t listen to these people or dismiss their input &#8211; it can be just as valuable. It’s important to build a network of support around you that you can bounce ideas off. I’m lucky to have a great business partner at <a title="Optix Solutions" href="http://www.optixsolutions.co.uk" target="_blank">Optix Solutions</a> who I bounce ideas off and chat with about strategy regularly. We also have a couple of mentor figures who consult us on the business regularly and keep us on track. We also have supportive families and friends – all of which make the days when it’s not so fun, easier to deal with. The successful businessman or woman doesn&#8217;t know it all and is willing to listen to others&#8230;do you?</p>
<p>So what are your top 5? Maybe you just want to add in a couple? I’m keen to hear from you</p>
<p>p.s. If you like what you’ve read here then you should sign up to my <a title="My RSS Feed" href="http://feeds2.feedburner.com/IAmBanksy" target="_blank">RSS feed</a> and every time I update this site the post will be sent to your reader automatically</p>
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