Browsing all posts in S & M.
How to use video in your business
Video is changing the market. A few years ago it was too expensive to record things for small businesses. Professional cameras, capable of good enough quality were out of reach to Joe Public and bandwidth costs for hosting video on your website were outrageous. The game has now changed, you can get a flip camera [...]
If I were a solicitor…
A week or two ago I tweeted the following, “If you were a solicitor, what would you use Twitter for”. I did this because I was visiting a solicitors that day and wanted to show both the power of crowd sourcing but also what other people’s ideas were. I was pretty overwhelmed by the response [...]
Public Speaking – A Secret to Success
I wasn’t able to get to my blog post on Friday last week due to a string of seminars I’m currently running. Unusually we had three turn up within a week of each other so I had to prioritise and I’m afraid the blog post lost out this once. That said, I’m catching up now [...]
My philosophy of how I treat my clients
We’re all in business because of our clients – if it wasn’t for them we’d have no orders and therefore no business.
Client interaction has always fascinated me, its something I’ve studied since I started my web design & online marketing business over 10 years ago.
Originally there were three directors at Optix. We formed quite a [...]
What’s your social footprint like?
I consult a lot of small to medium sized businesses on ‘Social Media/Communications’. I’m not a self professed ‘social media guru’, it’s certainly not everything I do, but it does form a lot of the marketing/customer service/networking activity that I carry out for my own businesses. This post is about something I call ‘your social [...]
Secrets for Super Successful Business Owners – Nigel Botterill
On Wednesday night I had the privilege of watching Nigel Botterill, UK Entrepreneur and CEO of thebestof Franchise group present to 100 businesses in my hometown of Exeter. The tour of the country is called “18 Secrets that Super Successful Business Owners Know and Do…” – you can follow the conversation about the tour on [...]
The Rule of the First and the Last
What do you do when you turn up to a networking event or a meeting? Do you turn up after everyone else? Do you leave before other people have? Well here’s a quick tip for you this week – thousands and thousands of pounds have been won through the rule of the first and the [...]
5 traits successful business people have – do you have these?
Missed a week due to travel folks so firstly apologies for that – clearly my first trait should be the inability to keep an appointment with ones blog
OK so there are probably hundreds of things you need to be successful in business but I’ve been day dreaming this last week and working out [...]
How Optix Solutions does ‘People to People’
Last week I wrote about People 2 People and Personal Branding. A few of you asked how we actually implement this in our businesses so I wanted to highlight this in today’s post – hopefully to give you some food for thought.
I’m going to use Olivier Blanchard’s (The Brand Builder) post on this for the [...]
Personal Branding in a ‘P2P’ World
After a couple of very hectic weeks and then a fantastic week’s holiday I need to get back into my regular Friday blog post. I intend to start that again today.
Just before I start, If you were confused by ‘p2p’ in the title it stands for People to People. More on that later.
I want to [...]