Browsing all posts in S & M.
8 of my top articles, all in one place…
One of the things its easy to forget when you’ve been blogging for a long time is all the great posts and content you’ve put together over the years. All that effort you put in, potentially lost in the mists of time. Unless a user finds your posts by a search engine, its unlikely they’ll [...]
Do you look for Opportunities or Obstacles?
I’ve been thinking about this a lot recently. I took the www.Kolbe.com personality test a few weeks ago and it showed that I have an extremely high level of what’s called ‘quick start‘ in their system. I love new ideas, vision, creation of new concepts, problem solving and thinking outside the box. On the flip [...]
Feeling Festive
So I’ve woken up this morning and I’m feeling quite festive. The tree went up yesterday and as I opened our sitting room door, that wonderful smell of pine needles flooded out. You just can’t beat that. Some of you might know that I have a brand called Envirosend, which is awesome email marketing software. [...]
5 ways to gain better Search Engine Listings
Ladies and Gents, this post was originally written for my local paper – The Express and Echo. I felt the content was important to re-purpose for my blog. I’m going to focus today on Search Engine Optimisation or SEO as it’s often referred to. SEO is not a dark art. Don’t let anyone tell you [...]
How to be found in Google
When you type your name into Google what comes up? Are you the 1st result? Are you 2nd? Please tell me you’re on the first page right? No? Really? When I go for a meeting with anyone, when I listen to someone speak, the first thing I do is Google their name and if they [...]
8 Simple Steps to Email Marketing Loveliness
Some of you might be wondering why I’m writing about email marketing today – it’s old hat isn’t it? With all this new social media buzz, there is surely no place in the world for email marketing is there? Well I believe there is and I intend to tell you why and how you can [...]
Here’s a Great Way to Lose Some Customers :)
Never, ever, step outside your own rules/boundaries…. I don’t often blog negatively but we’re away in Cornwall this week, staying in an idyllic house in a place called Polzeath. The family come away every year to the same house which is near a well known hotel called The St Moritz. Today I witnessed a great [...]
7 Super Useful Resources for Busy Business Owners
We’re all busy right? In the fast-paced life we lead, it’s great when a tool comes along that helps us run our business more efficiently – the trouble is there are a lot of them out there which have little or no benefit to users and in fact end up wasting us a lot of [...]
How to make your website a lead generating machine – 3 easy steps
How are you generating leads for your business? Is it hard work? Lots of networking and meetings right? Would you rather be ‘found‘ by potential customers? Well that’s where the practice of inbound marketing can be very useful. Hubspot in the US were the company to coin this term and their website is a perfect [...]
The No 1. Trait I want from my staff
Someone asked me today, “Alastair, what’s the number one trait you expect or want from your staff”. Hmm interesting – this made me think very hard. Some of the obvious ones sprang to mind immediately: Honesty Integrity Skilled Motivated Hard Working They all came close. Do you know what I ended up answering and on [...]