Browsing all posts in S & M.
Likeminds 2010 & Never forget where you’ve come from
Last week saw Exeter host Likeminds 2010, a social media conference (for want of a better title). It showcased some of the world’s leading authorities on social media, in some of the world’s largest companies. The event took place on the 26th of Feb and boy was the line up something special. My Online Marketing [...]
Location, Location, Location
A few days ago a new website popped up called ‘Please Rob Me’ and it got me thinking, are all these location based applications and websites a cause for concern or not? It’s certainly very exciting, so does this put a dampener on the whole thing?
If you’re new to the location based games world then [...]
Is your marketing material all about you?
I learnt a valuable lesson about marketing once which fundamentally changed the way I view the composition of marketing material for my businesses. This was the lesson: It’s not about me/my business, it’s about the needs of my prospective clients. Sounds simple doesn’t it, but it’s all to easy to talk about yourself when putting [...]
Presenting – Pleasurable or Painful?
As an entrepreneur or business owner you’re going to find yourself in positions where you are presenting – Fact. This could be for any number of reasons including raising finance, selling a service/product or simply marketing your business. At Optix Solutions, a large part of our marketing plan is devoted to giving seminars & talks [...]
Bringing Social Media to the Masses in 2010
2009 saw an explosion in the social media world here in the UK. Yes, some early adopters were on a lot earlier than that but the majority of people that were still ahead of the curve, found their feet last year. Personally I found it very easy to get involved in everything going on and [...]
Who do you surround yourself with? Oh and p.s. Happy New Year!
Who do you surround yourself with? Have a think about it for a while – in business and your personal life…never underestimate the power of the connections you have both in and out of work and how these have a huge impact on your own life.
The people you interact with on a daily basis will [...]
8 things that changed my life this year
With the end of the year in touching distance, I thought I’d give you a run down of 8 things that happened to me in 2009 that have changed my life positively. The reason for writing this list is that almost all of it is open to you to get involved with too. If I’ve [...]
Banish the Bland
What are you doing to make yourself stand out? Nothing? Really? You’re making it very tough on yourself in what is probably the most important time to try and differentiate – a slow economy.
In my main web design business we’ve spent a lot of time this year working out how we can differentiate ourselves both [...]
5 Excellent Experiences
Not enough people write/talk about excellent experiences in my opinion. It seems its much easier to write negatively about poor quality & service than it is to praise people. This is such a shame – if you read and hear negative comments everywhere then its going to have a negative impact on your own attitude. [...]
Scott Gould vs Alastair Banks – A Case Study
Ok – back to me again! I have to warn you I’m feeling a bit mischievous today, hence the title!
I realise that this blog will be read by people that don’t know either Scott or I so before I go on, I just want to give you a quick heads-up on who Scott is. He [...]