Browsing all posts in Web Design and Online Marketing.
8 of my top articles, all in one place…
One of the things its easy to forget when you’ve been blogging for a long time is all the great posts and content you’ve put together over the years. All that effort you put in, potentially lost in the mists of time. Unless a user finds your posts by a search engine, its unlikely they’ll [...]
5 ways to gain better Search Engine Listings
Ladies and Gents, this post was originally written for my local paper – The Express and Echo. I felt the content was important to re-purpose for my blog. I’m going to focus today on Search Engine Optimisation or SEO as it’s often referred to. SEO is not a dark art. Don’t let anyone tell you [...]
Managing Support and Maintenance, A Crowdsourcing Post
Today I want to throw something out there to discuss, I’m hoping we can get some useful dialogue going around one of the most tricky subjects for business owners in tech businesses – that of maintenance and support. This is the first crowd-sourcing post I’ve tried so let’s see how it goes In my industry [...]
How to be found in Google
When you type your name into Google what comes up? Are you the 1st result? Are you 2nd? Please tell me you’re on the first page right? No? Really? When I go for a meeting with anyone, when I listen to someone speak, the first thing I do is Google their name and if they [...]
8 Simple Steps to Email Marketing Loveliness
Some of you might be wondering why I’m writing about email marketing today – it’s old hat isn’t it? With all this new social media buzz, there is surely no place in the world for email marketing is there? Well I believe there is and I intend to tell you why and how you can [...]
How to make your website a lead generating machine – 3 easy steps
How are you generating leads for your business? Is it hard work? Lots of networking and meetings right? Would you rather be ‘found‘ by potential customers? Well that’s where the practice of inbound marketing can be very useful. Hubspot in the US were the company to coin this term and their website is a perfect [...]
Like Minds & The Social Media Survey 2010
So last week was the Like Minds conference in Exeter, Devon, a bringing together of Like Minded individuals from all over the globe – The topic – Creativity and Curation. My Online Marketing Agency, Optix Solutions was proud to sponsor the event for the 3rd time running, making us one of the companies to be [...]
Facebook Places – Are You Aware?
A bonus post from me today but one that I feel is very important for the reasons I’m about to go into. At the weekend, a friend came over to my house. He decided to ‘check-in’ to my house using Facebook places and invite me. Where’s the harm in that right? Well Facebook Places will [...]
Who are your influencers?
In my last blog post I talked about the influence project. This week I want to focus on finding your influencers. How do you spread the message about your business? Do you try and do it yourself? Do you employ sales people to go out and do it on your behalf? These are valid tactics [...]
How Influential Are You?
I’m writing today about a project that the Fast Company is running called the Influence project. The concept of the project is to find the most influential people online. They measure this by giving each person taking part a unique link and asking them to promote it as much as possible. A click on that [...]