THE TRUTH ABOUT BUSINESS & ONLINE MARKETING

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Do you actually want my business?

open24hrs

This is in danger of turning into a rant I’m afraid. Sorry about that. Recently I was in the market for a new car. I’d had my current wheels for about 6 years and although I loved them, they were getting a little old and my priorities had changed. Now it’s about showing my commitment […]

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6 things that changed my life in 2014

2014-08-25 12.14.16

Yes folks its that time of year again. While I’ve been a little light on posts in 2014 there is one that must be written. This one. 2014 has been an interesting year, one which has seen a lot of change in both my personal life and business dealings. In a year that saw Optix […]

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Are your ears and eyes always open?

lockfix24

A few years ago, at a time when I was still able to drive around in an impractical car (before the requirement for a 5-seater family car), I faced a dilemma one morning when I managed to lock myself out of said motor. Luckily, my neighbour happened to be the owner of Lockfix24 (a local […]

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Why I love the Ryder Cup so much

rydercup

Lets face it the Ryder Cup is a sensational event for any sports lover. Apart from the fact its so different to its standard format of the game and pits the best players from either side of the Atlantic against each other for three days, its neither of these reasons I want to focus on. […]

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How to use LinkedIn to generate Sales Leads

How to use LinkedIn to generate sales leads

In the last 3-4 months I’ve generated more than 50k’s worth of direct business from my personal LinkedIn account. I spend around 2-3 hours a week on the website and I have a set process for how to get the most from it. At Optix, we spend a fair bit of time training our clients […]

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Failure For the Win!

In a world that shouts about success, it’s a natural human trait to regard failure as a negative thing. People often cover up their mistakes and find them hard to admit to. In my business I’m a huge believer in and encourage my team to shout from the roof tops about their failures (ok sometimes […]

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Not all clients are right for you

coloursuit

What, people who pay me money aren’t necessarily right for me? Surely not. One of the hardest lessons I’ve learnt over the years is that our business doesn’t suit everyone and everyone doesn’t suit our business. The problem I have is that as someone who has a fairly high need for approval (I like to […]

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Digital Marketing Tips for 2014

Digital Marketing Tips

Afternoon all. I trust you all had a fantastic start to the year? I’m sure, being driven people, that your goals are set, you know what you want to achieve in 2014 and now its just a case of making it happen. As the owner of a digital agency in Exeter I want to cover […]

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Breathe for Jo

Dear Friends, Its not often that I’d ask you to support something or give your time to a cause that you might not have any link to but I’d appreciate just 5 minutes of your time to read this and the article it links to. My good friend Jo Smith has two terminal illnesses, pulmonary […]

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What is Inbound Marketing?

inbound marketing

–Update to Post Mar 2014– For many years us marketeers have focused on outbound marketing. A one-way message, attempting to buy people’s attention. Think Radio, Think Advertising, Think TV Adverts. With Inbound Marketing the focus switches to ‘earnt’ attention. By providing your prospects with something of value they give you permission to keep marketing to […]

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