THE TRUTH ABOUT BUSINESS & ONLINE MARKETING

Every now and again I send out valuable content/research I’ve done to my email list. This is generally information that will go on my blog at a much later date or maybe not at all. Don’t miss out, make sure you signup today (please don’t worry your data doesn’t go to anyone else and I certainly won’t bombard you):



5 things you might like to consider when starting a website

ponder

1). Firstly a website is just the start of your online presence. So many people rock up to a project thinking about their budget in terms of the capital outlay on their website. They often don’t consider the marketing and comms resource they’re going to need to put into getting it off the ground. The […]

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Express & Echo Entrepreneur and Employer of the Year Awards!

Yesterday I learnt that I’ve been shortlisted for the Entrepreneur of the year award at my local paper’s business awards, and my company, Optix Solutions has been shortlisted for the employer of the year award. A proud moment for both the company and me personally. Now the personal award is in the lap of the […]

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A case for failing

Don't be afraid to fail

Today I have a guest post from a guy that I consider a close confidant to my business and me personally. I’ve worked with Andy for over two years now in the areas of sales and management. He’s delievered huge value to my business as a coach and trainer. Andy is, in my view, the […]

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The Icarus Deception and Seth Godin

Photo 17-01-2013 20 55 58

This week, Seth Godin made a rare appearance in the UK and I was lucky enough to bag myself a ticket. I’ve been a huge fan of Seth’s since reading his book ‘Purple Cow’ 4 or 5 years ago and applying many of the principles within it to my own business. Since then I’ve read […]

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WordPress Themes that are great for Search Engine Optimisation

Wordpress Themes that are Great for Search Engine Optimisation

Last year I changed my blog over to the Generate Theme on the ‘Genesis framework’ offered by the guys at StudioPress. A number of people have asked me why I chose it, so today I thought I’d explain my reasons. Its also worth me saying that the links in this article are aff links because […]

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6 things that changed my life in 2012

Our first home

Well hello there people. A very Happy New Year to you all. As has become customary on this blog (see previous years: 2009, 2010 & 2011) its my time to have a little fun and go off script. So here we go, here are the top things that changed my life in 2012. 1). Pinterest […]

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Business cards for new start-ups

Business card collage

In the interest of full transparency, today see’s a sponsored post from Leslie Harding who approached me a while ago to write about a topic I feel is important to you guys. When starting Optix Solutions, 13 years ago I quickly gained the nickname ‘business card’ with my peer group. At almost every opportunity I […]

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Using Social Media to Enhance Employability

I’m really excited as tomorrow I’m going to be spending the morning with students at Exeter University, talking about Social Media and how it can help their job prospects. We all know its a tough world out there right now and getting a job is a lot harder than when I left the same University, […]

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Carpe Diem

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A couple of months ago I moved house with my fiancé. Part of the ‘the deal‘ was that I had to clear out a load of old rubbish I’d been hoarding for many years, including items like school reports & projects, old clothes and bits of memorabilia that I’d kept along the years. I drew […]

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The Secret to Great Customer Service

Great Customer Service?

Be where your customers are… Mind-blowing isn’t it. I hope I didn’t set your expectations too high with that title! When I’m discussing social media communications with clients, one of the concerns they often have is that their customers may not be active in these spaces. It’s a valid point and one that is worth […]

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