THE TRUTH ABOUT BUSINESS & ONLINE MARKETING

Every now and again I send out valuable content/research I’ve done to my email list. This is generally information that will go on my blog at a much later date or maybe not at all. Don’t miss out, make sure you signup today (please don’t worry your data doesn’t go to anyone else and I certainly won’t bombard you):



Generational Management 

generation

If you’re managing more than a few people, there’s a good chance they might cross generations and guess what, those guys have different needs. I believe strongly that its not up to them to change, its up to you as a leader to adapt and understand those needs so you can get the best from […]

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How to increase staff motivation – help with their dreams

Ardour Rose

Want to increase staff motivation and loyalty? Then encourage them to pursue their dreams! Everyone has a dream. Whether it’s to earn millions, retire early, travel the world, own your own business, become a professional golfer, or have a family…. everyone has a dream. A number of years ago I read up about Google and the […]

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Why ‘I’m really busy’ is a terrible phrase.

Time is money

Go on admit it, you’ve said it yourself haven’t you? I have. I say it a lot. So much so in fact that I’m outing myself in an attempt to curb my use of this horrible phrase. Maybe you’ll join me? I recently read this except from someone on twitter: “Imagine there is a bank […]

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Why the young are our future

Innovate or Die

The first high jump event was recorded in the early 19th century. From then until 1964 athletes had all used something called the scissors technique. Essentially they approached the bar and jumped with one leg going over from the side first, followed by the second, all the time remaining bolt upright. Then in 1964 something […]

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Do you actually want my business?

open24hrs

This is in danger of turning into a rant I’m afraid. Sorry about that. Recently I was in the market for a new car. I’d had my current wheels for about 6 years and although I loved them, they were getting a little old and my priorities had changed. Now it’s about showing my commitment […]

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6 things that changed my life in 2014

2014-08-25 12.14.16

Yes folks its that time of year again. While I’ve been a little light on posts in 2014 there is one that must be written. This one. 2014 has been an interesting year, one which has seen a lot of change in both my personal life and business dealings. In a year that saw Optix […]

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Are your ears and eyes always open?

lockfix24

A few years ago, at a time when I was still able to drive around in an impractical car (before the requirement for a 5-seater family car), I faced a dilemma one morning when I managed to lock myself out of said motor. Luckily, my neighbour happened to be the owner of Lockfix24 (a local […]

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Why I love the Ryder Cup so much

rydercup

Lets face it the Ryder Cup is a sensational event for any sports lover. Apart from the fact its so different to its standard format of the game and pits the best players from either side of the Atlantic against each other for three days, its neither of these reasons I want to focus on. […]

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How to use LinkedIn to generate Sales Leads

How to use LinkedIn to generate sales leads

In the last 3-4 months I’ve generated more than 50k’s worth of direct business from my personal LinkedIn account. I spend around 2-3 hours a week on the website and I have a set process for how to get the most from it. At Optix, we spend a fair bit of time training our clients […]

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Failure For the Win!

In a world that shouts about success, it’s a natural human trait to regard failure as a negative thing. People often cover up their mistakes and find them hard to admit to. In my business I’m a huge believer in and encourage my team to shout from the roof tops about their failures (ok sometimes […]

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