THE TRUTH ABOUT BUSINESS & ONLINE MARKETING

Every now and again I send out valuable content/research I’ve done to my email list. This is generally information that will go on my blog at a much later date or maybe not at all. Don’t miss out, make sure you signup today (please don’t worry your data doesn’t go to anyone else and I certainly won’t bombard you):



An Insight Into My Day

A number of people ask about my days, the sort of things I get up to etc…Today I took my camera around with me to give you an insight into just that. Enjoy.

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The Importance of Content Marketing

I met the Head of Digital at the Met Office today and we talked about Content Marketing. This Vlog explains:

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Interview with a Millennial

A Millennial

The Millennial generation is getting serious. They are serious employees in serious positions of responsibility and serious buyers of our products and services now. At Optix Solutions I’ve been lucky enough to employ a number of this generation and I tell you what, they are different breed. If you don’t recognise the nuances of this generation and […]

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So I started a YouTube Channel!

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My first four YouTube Videos are live and I’m loving the feedback I’ve had already – its quite humbling and suggests that its certainly worth persisting with. To bring you upto speed you can check out my channel here: https://www.youtube.com/c/alastairbanks For ease though, here are the first four videos – please forward on to students with […]

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Just Do It

So today I embarked on my first trip into YouTubing. I created my first video called ‘Just Do It’, aptly named because I wanted to just get something up there, learn from it and improve. I’ll let the video do the talking. If you like it and you want more, please subscribe and share.  

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Eight things that changed my life in 2015

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Yes folks, its that time of year again. The round up post you’ve all been waiting for 😉 Don’t forget that if you’re interested in my posts from the last few years, you can find them here: ’09, ’10, ’11, ’12, ’13,’14 2015 – Its been a big one! Featured here are my first child, […]

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How to Position Yourself as a Thought Leader Using Social Media

Thought Leadership

Social media used to be optional and strictly personal.  It used to even show generational preference and was something that adolescents and young adults messed around with.  Radical changes have made social media a vital factor for businesses and professionals looking to succeed.   New vocabulary has also come along with this new use of […]

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Benefits of using psychometric testing in your team

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We recently paid for the team at Optix to be profiled using a psychometric testing system called ‘Insights’. After collating the results and sharing, we then took them on a half day with a trained Insights professional and motivational coach Jack Russell. To say we’re all buzzing about it would be an understatement. Why did we […]

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Meeting Etiquette

Meeting Etiquette

We have a few hard and fast rules at Optix for our meetings. I thought I’d share these in case you can glean something from them. I can’t take full credit for these. I reworked some that I saw at one of our lovely clients – Trinity Fire and Security. Optix Meeting Rules First rule of […]

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Generational Management 

generation

If you’re managing more than a few people, there’s a good chance they might cross generations and guess what, those guys have different needs. I believe strongly that its not up to them to change, its up to you as a leader to adapt and understand those needs so you can get the best from […]

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