What are you doing to make yourself stand out? Nothing? Really? You’re making it very tough on yourself in what is probably the most important time to try and differentiate – a slow economy.
In my main web design business we’ve spent a lot of time this year working out how we can differentiate ourselves both personally and in the business. As businesses take longer to change the way they do things and you may not personally be able to change your business personality if you’re not the owner, I wanted to share three things that are worth changing yourself…today – I hope they help.
1) Your answer phone message – How many people do you know who have the same old boring, ‘Sorry I’m either out or away from my desk, blah blah blah’ (I had it before) – Ditch it now. If someone phones you, they want to talk to you – if they can’t get hold of you, they don’t want to wait and listen to your boring message. Think creatively and get an answer phone message that rocks…. Your AIM – to get someone telling another person to call your answer phone just to listen to it, after all, you never know that person could be your next client.
2) Change your ‘Out of Office’ – Again, you probably have the same out of office setup and use it every time you’re away from the office/in meetings all day – ‘I’m away on annual leave…etc etc’ – BORING! Try something creative with the aim that the person who receives it will forward it on to someone else. If successful it could lead to a buzz and potentially work!
3) Change your business cards – Ok, so I’m currently working on this one as well but sometime in the new year I will have new cards that people love. The aim here is that when you give someone your card, they make some sort of complimentary comment about it – even better to get a ‘WOW, cool card’ – that’s what I’ll be looking for. The card is such an important part of business – we all give them out at networking meetings/lunches/dinners (even events outside work), why would you want to have a card that ends up in a pile with everyone else’s?
Hopefully that’s given you some food for thought – it’s pretty easy to make changes personally. If you’re content with being the same as everyone else then fine, but if you want to make a difference then you probably need to re-think a few things.
There is a famous quote that says “If you do what you’ve always done, you’ll get what you’ve always gotten.” (Anthony Robbins)
Think about it for a while…then act on it.