Using Social Media to Enhance Employability

I’m really excited as tomorrow I’m going to be spending the morning with students at Exeter University, talking about Social Media and how it can help their job prospects. We all know its a tough world out there right now and getting a job is a lot harder than when I left the same University, 12 years ago.

I’m excited because when I was there, I didn’t have any of the tools available to these guys to help my search for work. Those who want to give themselves a head start in life really do have a fantastic opportunity to do so.

So here are my top tips to any student looking to use Social Media to enhance their employability potential.

1). Without wanting to start on a negative note, the first place to start is understanding privacy settings and what employers these days use the web for – Googling your name. Have you Googled your name (that’s mine by the way) to see what turns up? Have you checked to see what information people can turn up on you on Facebook without being logged in, or through a profile that is not friends with yours? If not, I suggest you do, because rightly or wrongly prospective employers will be doing so.

2). Right lets get positive now. If I could give one piece of advice to a prospective employee it would be to start blogging. How many CV’s do you think every job you go for is going to attract? How many of them link to a blog which shows off their knowledge, thoughts & personality? Not many I bet you. So here’s your number 1 chance to stand out. With tools like WordPress so easy to use (and free), you can start a blog today, while you’re at Uni and demonstrate to future employers 1000 times more about you, than you can on your CV.

3). Start listening & learning. Use tools like Twitter to start searches for people tweeting in the area you’re looking to get work. Build up a picture of who is about and begin to engage with them. Getting to know a prospective employer before you’ve even applied for a job could just give you the edge you need when it comes to interview time.

4). More Learning. Really?!? Yup ‘fraid so. The workplace is very different to Uni life. Find industry experts and influencers in your field of choice and follow them on sites like Twitter. Learn from them, create your own posts about the things they say on your newly formed blog. Find the thought leaders out there and start to build up real world knowledge of what business is really going to be like.

As an aside, if you’re into Business & Marketing here are a few great people/companies to start with:

Chris Brogan
, Seth Godin
, UnMarketing
Mashable & Econsultancy

5). Make LinkedIn your corporate network. In the business world many of us use LinkedIn as our corporate network. We keep personal stuff to Facebook so that’s not much use to connect with us on. Twitter is more difficult to build close connections on quickly, it takes time. Start to add people you meet at job fairs/events/shows/out networking and build your numbers. Know people in the local business community (family/friends etc)? Add them too. Numbers lead to leverage in LinkedIn and as you take your profile wherever you go in your working life, you should start to see this as one of your most valuable assets.

6). Be Proactive – When I’m looking to recruit, I want someone that stands out. I want someone that makes the effort to go the extra mile. I want someone that doesn’t just send me in a CV and hope for the best. Recruitment is expensive for us company owners. You can not only save us money but show you’re different by finding me on LinkedIn and sending me your details. Ensure to tell me not just about your skill set, but why you want to work for me, what you can bring to my company and why you’re different. You’ll be ahead of 95% of other candidates already and if you’ve done everything else I’ve said above I may not even bother seeing anyone else!

Guys, if I were looking for a job now I’d be really enthused by all the ways I can make myself stand out. The question is….are you?

Now Your Thoughts

  • Have you got any more tips for the stars of the future?

This blog is now featured on Alltop

This blog is now featured on Alltop

Howdy folks, you may just have noticed this lovely badge to the right hand side of my blog. If you don’t know, Alltop aim to bring the best blogs to our attention in a number of different categories. I’m incredibly chuffed that they’ve added mine to the ‘startups’ section.

If you’ve not visited Alltop before then I encourage you to do so – there is soooo much great content to feast yourself on.

While you’re there you can create your own ‘MyAlltop’ page and add feeds (including mine hopefully) to your dashboard.

If you know of other blogs you think should be included then you can submit them here: http://alltop.com/submission/

p.s You can now add your email address to my ‘newsletter’ signup. I’ll be adding value to this group of people as often as possible – they will receive things from me that others don’t have access to, so please signup today.



p.p.s. If you like what you’ve read here then you should sign up to my RSS feed and every time I update this site the post will be sent to your reader automatically.

How to be found in Google

How to be found in Google

When you type your name into Google what comes up?

Are you the 1st result? Are you 2nd? Please tell me you’re on the first page right? No? Really?

When I go for a meeting with anyone, when I listen to someone speak, the first thing I do is Google their name and if they don’t appear at least once on the first page that’s a report card on them I’m afraid. If your job is such that you need to keep out of the public eye then I’d understand but for those of you trying to build businesses and get yourself out there you’re going to need to get yourself out there. Let’s look at a few ways you can do this today.

1). Get yourself a blog. Don’t just add it to a free wordpress or blogger hosting account. Shell out a few pennies and have it hosted properly on its own domain. Consider buying a domain with your own name if it’s still available. If it’s not, then write a great biography page with your name mentioned in it.

2). Get active on Twitter and LinkedIn. These two sites are huge and very well respected by the likes of Google. When you signup try and choose a name which is something to do with you if possible. If not then make sure you at least give the network your full name where it asks for it. Create a biography page/section that describes you, your location (because people will use that to search too) and your interests if possible. Now get active on these channels. Engage with people on Twitter, link people to things of interest that you find and connect with people on LinkedIn – be proactive, don’t just wait to accept peoples invites and wonder what to do then.

3). Get listed on your company website – Does your company site have a team page you can be added to? Does it have a blog you could write for? Ask the powers that be how you can be featured more online and if you are the powers that be, make this happen :)

4). Write for your local paper or at least get them to write about you! Local papers are also well respected in search engines due to the amount of fresh content they are churning out and size of their sites. A few stories every now and again could see you getting listed in Google more often. If your story is good enough the paper will want it. If you don’t ask, you don’t get after all!

So there you have it, a few ways to start improving your ‘googleability’ (not sure if I just made that up or not). If you’re looking for the edge over your competitors this point should really be up near the top of your to do list.

Image courtesy of Molly Stevens

Now Your Thoughts

  • Have you got any other suggestions for helping get listed in Google?
  • Have you used the search engine giant to do research yourself?

To Blog or Not to Blog – That is the Question

To Blog or Not to Blog – That is the Question

At Optix we regularly consult on Blogging and help people get setup on the right platforms. We give them tips and advice and away they go. So the question is, should you blog and what benefits will it give you?

If you’re a business owner/startup, a great blog can do a number of key things for you:

>> Position you as an authority in your industry
>> Show you are credible (if you keep it up and have great content)
>> Help you with the practice of ‘Inbound Marketing’ – I’ll explain this below
>> Allows you to build a follower/fan base/database of emails
>> Has huge benefits with the Search Engines – Google loves blogs

I just want to focus today on two of these points, that of Inbound Marketing and the Search Engines.

If you’re going to blog you might need to change your mindset in terms of it’s marketing worth. Blogging is not something that happens overnight. You need to be prepared to blog regularly (I try once a week but if I miss that people notice!) so make sure you can set aside time. Don’t expect to get something from every post, this is a long term strategy. You’re building a base, a home for your material. The concept of inbound marketing is quite simple, give away value to demonstrate you know what you’re talking about and people will come to you. When they respect you and see you as a trust agent you will find people want to use your service. You’ll also find that by increasing your authority, you’re able to increase your pricing. The better you are known and respected, the easier it will be for you to charge a premium.

But here’s my caveat – If you’re going to blog, you need to give it your all. Write every post with passion as it won’t take much for people to turn off…

My second point refers to that of the search engines. There was a time when we were telling clients that their sites will take weeks or months to get listed in search engines. Due to the way blogs work and are built, this time period has been shortened massively. There are still a number of things that stand in the way of your blog and the hallowed first page of Google but the time taken to index a new post can be days rather than weeks. Throw in a bit of search engine optimisation knowledge and away you go, on your journey to real results. :)

So the question for me is not really whether to blog or not to blog, it’s when are you going to start? Oh and by the way, the guys at Optix can help you with that – check out the details here (shameless plug)

So how are you getting on with blogging? Have you started? Is it helping your business? Are you scared of starting?

Go and Fail….Now

Go and Fail….Now

We all make mistakes – it’s how we learn.

It regularly surprises me that so many people seem afraid to fail.

When I talk to people about blogging (and often, this is in order to convince them to try it), one of the things I hear a lot is that they are worried about writing something that’s incorrect or that other people might not agree with. WOW, I’ve never thought that when writing these blog pieces. This is an alien concept to me but seeing as though so many people say it, I thought it was worth giving some time to in this post.

I often get a similar reaction when talking to people about how I started my business at 19, straight out of University. They say things like: ‘I could never have done that’, or ‘you’re very brave doing that’ Well the truth is I never even questioned it – not once. Failure was not an option – I was going to throw everything I had at my business in order to see it succeed.

You probably won’t remember back to when you were one, but around that time you probably learnt to walk. Did it happen straight away? Did you bounce up one day from crawling, onto two feet and proudly walk around? I’ll tell you now, you didn’t! You probably had a few goes and quite a few falls – some really hurt. You failed a number of times but you persisted and then, one day, you were finally able to walk :)

Richard Branson, in his book ‘Business Stripped Bare’ (aff link) gives another good example of this in the music world (one he knows pretty well :)). Listen to a musician learning to play a new song. They try and try again before getting it right, they fail hundreds of times, it’s just part of the process.

It seems to me, that as we are growing up we’re more prepared to fail in order to learn. What happens when we become adults? Why do some many people become afraid to step out of line and do something a bit different?

I think this separates the true Entrepreneurs – they don’t have this worry about failure, it’s just part of the process.

So here’s the thing, if you don’t push your boundaries, if you don’t try new things with a preparation for getting it wrong, then you’re not going to get anywhere new. Entrepreneurs are awesome at this – they don’t question failure, it’s part of their makeup. They pick themselves up after a fall, dust themselves off and learn from it.

Through life, you’d be extremely lucky if everything you do works out exactly as planned, every decision you make ends up being the right one – it rarely happens.

So get stuck in – don’t question the what might be’s – try and find out for yourself….today

Do you worry about failure or do you just jump on in? I’m really interested to know your views on this.

Social Media in Business

Even by the internet’s rapid standards, the rise of Social Media sites such as Twitter, Facebook and Stumbeupon has been nothing short of meteoric.

With hundreds of millions of people worldwide using social networks regularly (Facebook now has 200 million active users) and their popularity continuing to grow on a daily basis, they represent a massive marketing opportunity to switched-on business.

In Exeter, Social Media is taking off with a large group of users networking regularly together. Next month sees the first social media conference in Devon organised by my friend @scottgould. Optix Solutions are amongst the sponsors and are very excited about hearing and meeting @treypennington and @thebrandbuilder who are both flying over from America especially for the event. Tickets by the way can be bought here: http://alikeminds.org/

The big question for me, is still whether or not a brand can embrace Social Media as well as a person can. I believe there is room for both and there is no question that many high profile businesses have done extremely well from Social Media. Dell, Starbucks and Google all use Twitter well but is there a case for smaller SME’s to make it work for them?

My Opinion: YES! MOST DEFINATELY and I’ve experienced this with my own business. However, whether you run a business or a personal account there are certain ways to go about things and certain etiquette you need to get used to. Within Optix, we encourage our staff to have their own blogs/twitter accounts/social media pages and without a question of doubt this has lead to stronger relationships with our clients who are also using social media and to new work and relationships with people we would almost certainly never have come across without it.

Here are the twitter feeds of some of the guys in Optix (oh and Optix own one is @optixsolutions – we use this for info on our business, special offers, news and site launches):

My Own Twitter Account: @banksy6
Al Gleave (Bus Dev): @alpenwest
Kris Sousa (Sales/Support): @kristensousa
Nick Watson: (Developer) @nickizzle

There is so much I could say about Social Media and Twitter in particular but I’m aiming this at new business owners and entrepreneurs so lets just set you along the right path with some good solid advice on why you need to start thinking about Social Media in your business.

Here are Banksy’s top 5 tips for making social media work for you.

1). Allow people to share your business successes and stories with others – FOR FREE! You can do this by adding a tool to pages on your website that allow anyone surfing, to very quickly share your content with others. Popular tools include Share This and Add This both of which do the job more than adequately. If you’re not sure what I mean by this then take a look at the Devon Air Ambulance website that my company Optix Solutions have just launched and scroll right down to the bottom of the page. You will see a green icon with ‘share this’ written next to it. Click it and see how easy it is to share that website on Facebook/Twitter and many, many other websites out there. Think now of the power of just one or two users sharing that website with potentially hundreds or maybe even thousands of trusted contacts and friends that they have on their own networks. Its almost a no-brainer to have this added to your website these days. If you don’t know how to add it or need help then drop me a line :)

2). Build contacts, relationships and networks online – I’m sure if you’re starting a business, in your early years as a business or an entrepreneur of any kind, you are probably networking offline? Am I right? Well Twitter and other social networks allow you to find people with similar interests and values and then connect with them. The rest is up to you as it would be offline. Just don’t make the mistake of thinking this is a short-term gain, its not. Invest in social media and you’ll reap the rewards later.

3). Leverage social media for your other forms of marketing – Social Media is a great way of generating traffic for your blog or website. Users may then go on and look around other services you have to offer on these websites. In fact, although this blog is starting to get a good reputation with the search engines, the largest referrer of traffic to it each time I post is Twitter. This is because I put the word out to my network each time I post and people visit….which is great:)!

4). Become known as a ‘thought leader’ – This is really about building authenticity in your brand – be it personal or business. It’s a brave/stupid person that tries to sell directly from social media – it just doesn’t work. You need to show others that your posts/tweets/content can be thought provoking and hopefully interesting  so they will engage with you if they feel it’s right to do so. Don’t push marketing material out to them too much or you’ll simply lose followers and contacts.

5). Even if you don’t believe in social media yourself, others do and they could be talking about you or asking for help. There are a myriad of tools out there which allow you to monitor mentions of phrases, including your own brand. I for example, have tools set up to monitor mentions of my company name as well as my own name. Our company monitors local tweets, and anything to do with people looking for web design work.

As I mentioned at the beginning of the post, this is not meant to be, in anyway a full break down of social media and what it can do for you, its merely a teaser. I do hope in the future to focus on the individual networks and go into a bit more depth for you on how to get the best from each of these, however in the mean time I recommend reading the Chris Brogan’s blog post on social media here for some great tips:

http://www.chrisbrogan.com/50-ways-marketers-can-use-social-media-to-improve-their-marketing/

Consider today what you want to achieve from social media, consider your audience and which sites they might be using and then put together a plan for yourself and of course, if you need help – drop us a line. Good luck.