A statement I often hear is, ‘you can keep ahead of things because you live in this industry’. In many ways this is true. Things are changing so quickly and I have a great team around me who often pick up the latest changes way before me. However, there are a few quick tips I can give to help you stay ahead of the curve and learn about what’s new in the world of digital marketing.
1). Use Google Alerts: You may be using these already for your company name/competitors but its also great for keeping an eye on when changes happen in the industry. For example setting up a google alert for the term ‘LinkedIn Updates’ will then email you each time there is a mention of this term online. You can then decide whether you check it out or not.
You can setup alerts here: http://www.google.com/alerts
2). Blogs: The big tech blogs often break info on updates before others. Here are a couple of good ones (you can subscribe to them by RSS meaning you receive the info in your inbox the minute they update their sites – Guide to doing so can be found here)
http://techcrunch.com/tag/linkedin/ (links to the ‘LinkedIn tag’ within Techcrunch)
http://mashable.com/category/linkedin/ (Links to the LinkedIn Category within Mashable)
3). Social Dashboards: If you really want to take it to the next level then you could consider using social dashboards to track pretty much everything – here are a couple of good free ones.
So there you have it, a few easy ways of keeping uptodate with the latest changes in the industry. Please feel free to add more and make this a really useful resource for people.
Photo Courtesy of: http://www.flickr.com/photos/jasonahowie/