3 Simple Ways to Keep up-to-date with Social Media Changes

3 Simple Ways to Keep up-to-date with Social Media Changes

A statement I often hear is, ‘you can keep ahead of things because you live in this industry’. In many ways this is true. Things are changing so quickly and I have a great team around me who often pick up the latest changes way before me. However, there are a few quick tips I can give to help you stay ahead of the curve and learn about what’s new in the world of digital marketing.

1). Use Google Alerts: You may be using these already for your company name/competitors but its also great for keeping an eye on when changes happen in the industry. For example setting up a google alert for the term ‘LinkedIn Updates’ will then email you each time there is a mention of this term online. You can then decide whether you check it out or not.

You can setup alerts here: http://www.google.com/alerts

2). Blogs: The big tech blogs often break info on updates before others. Here are a couple of good ones (you can subscribe to them by RSS meaning you receive the info in your inbox the minute they update their sites – Guide to doing so can be found here)

http://techcrunch.com/tag/linkedin/ (links to the ‘LinkedIn tag’ within Techcrunch)

http://mashable.com/category/linkedin/ (Links to the LinkedIn Category within Mashable)

3). Social Dashboards: If you really want to take it to the next level then you could consider using social dashboards to track pretty much everything – here are a couple of good free ones.

http://www.netvibes.com/

http://topsy.com/s?q=linkedin+updates

So there you have it, a few easy ways of keeping uptodate with the latest changes in the industry. Please feel free to add more and make this a really useful resource for people.

Photo Courtesy of: http://www.flickr.com/photos/jasonahowie/

8 of my top articles, all in one place…

8 of my top articles, all in one place…

One of the things its easy to forget when you’ve been blogging for a long time is all the great posts and content you’ve put together over the years. All that effort you put in, potentially lost in the mists of time.

Unless a user finds your posts by a search engine, its unlikely they’ll navigate back over years worth of content – lets face it, who has the time for that?

There is an easy solution to this though – A ’round up’ post. A collection of posts from your blog linked to from another post just like this. It could be your ‘favourite 5 articles’, ‘7 posts you’ve written on a  particular topic’, it could just be a random mixture you want to highlight for another reason.

So with that in mind, here is one from me.

I use a tool called Postrank (owned by Google) to help me work out which of my posts are well received and which flop. It scores on all sorts of metrics like comments/shares etc…

So here are my top 8 posts of all time according to my post rank stats – enjoy:

1). Here’s a great way to loose some customers – I got quite miffed one holiday in Cornwall a year or so ago and decided to rant a little on my blog. Right or wrong, this post topped the charts!

2). Do what you do best and delegate the rest – A post about my framework for delegation, essential as your company grows.

3). 7 Super useful resources for busy business owners – Gotta love a list of useful resources. It seems other people did too.

4). Facebook Places – Are you Aware – One of my most commented on posts so it clearly hit a nerve. A post about thinking before you ‘check-in’

5). If I were a solicitor… – Here’s a post for all solicitors thinking about how to use social media. Loads of great ideas, crowd-sourced from others as well.

6). The sale ain’t made ‘til the bill is paid! – Putting together a policy on money and collecting it is essential to any business, large or small. This post gives some hints and tips on this topic.

7). 5 traits successful business owners have – This one got a lot of traction. The title speaks for itself.

8). Cash Flow is King! Guide to setting up a cash flow forecast - My most visited post (and one of my oldest) by a long way. It proves that if you give a bit of value away you get search engine listings and lots of traffic in return.

Now Your Thoughts

  • If you’ve been a regular reader of my blog and have others you think I’ve missed out please do highlight them.
  • Have you thought about doing a round up post yourself? Its really quite fun to reminisce…

Photo courtesy of Fabio Marini under creative commons

p.s You can now add your email address to my ‘newsletter’ signup. I’ll be adding value to this group of people as often as possible – they will receive things from me that others don’t have access to, so please signup today.



p.p.s. If you like what you’ve read here then you should sign up to my RSS feed and every time I update this site the post will be sent to your reader automatically.

5 ways to gain better Search Engine Listings

5 ways to gain better Search Engine Listings

Ladies and Gents, this post was originally written for my local paper – The Express and Echo. I felt the content was important to re-purpose for my blog.

I’m going to focus today on Search Engine Optimisation or SEO as it’s often referred to.

SEO is not a dark art. Don’t let anyone tell you otherwise. If you put the right things in place, you’ll start to see your rankings in major search engines improve. Where you might want additional help from your agency is when this is critical to your business and requires constant improvement to gain more and more rankings and therefore sales opportunities.

Here are five top tips you can do YOURSELF, today, to improve your rankings.

1). Add a blog to your site. Look at sites like www.wordpress.com which offer free blog software. You can download this and put it on your domain name (web address) and start to reap the benefits of blogging. A blog is given more respect from search engines due to the underlying software and fact that they are often updated regularly (Google loves fresh new content to sink it’s teeth into).

2). Ask for links. A link from someone else’s site to your own is seen as a vote for it. The more good quality links you have coming to your site, the better your rankings are likely to be. Ask yourself who you can approach for a link today – make a list and send them an email – now.

3). Create targeted content. You’ve installed your new blog so what do you write about now? Consider what you want to be found for in search engines. Is it XYZ product? In which case, you need to write about that product and give google and the others the chance to find multiple references of this product within your site. Try and provide value to the user – don’t just tell them why it’s great you’ve got this new product – sell the features and benefits of it for the user. Here’s a few suggestions for titles:

“Why the XYZ is so good in our opinion”
“5 great reasons you should consider buying the XYZ today”
“Review of the XYZ”

4). Page Titles. You see that blue bar at the top of your Internet Browser? That’s your page title. Every page can have and should have a different title. Lazy designers or those without the expertise will probably use the same title throughout your whole site. This is a huge waste and should be changed immediately. Consider again what you want to be listed for in the search engines and then try and make the title of that page match the content on the page as much as possible.

5). Google Product Feed. Ok so possibly not strictly SEO but as it’s part of Google I’ll include it here. If you’re selling products on your site and have a credit card system you can export these products into the Google shopping area. This takes some technical expertise but is well worth investing in, so ask your agency to look into this for you as soon as possible as it can lead to almost instant sales without huge investment. It’s also a great way to get a presence in Google if you’re struggling in the natural listings.

So there we have it folks, 5 lovely tips to take away and action today. I can pretty much guarantee you that if you start to implement these on your site today, you’ll start seeing the benefit very soon.

Image courtesy of Danard Vincente

Now Your Thoughts

  • Have you got any great success stories from your hard work optimising?
  • If you had a top 5 list, would you add something I’ve missed into it?

How Influential Are You?

How Influential Are You?

I’m writing today about a project that the Fast Company is running called the Influence project.

The concept of the project is to find the most influential people online. They measure this by giving each person taking part a unique link and asking them to promote it as much as possible. A click on that link is effectively a vote for you. My link is http://fcinf.com/v/c576, it would be awesome if you could click it and support me. You should signup yourself and take part, what have you got to lose? :)

My interest in the project is seeing how social media can, influence, your influence and how we can pull together in tribes to support each other. Go back a few years and think how hard it was to convince others to support you? An email, possibly a link on your website is about as far as you could go. Lets face it, you couldn’t really tell people about a project and hope that they’d remember a link :) Now we have social media platforms and we are busy building relationships on them but how strong are these connections? Are these people willing to support you or are they meaningless numbers, there to flatter our egos? This project allows us to find out.  So here are a few ways that I’ve asked people to help me:

  • I’ve sent the message out on twitter
  • I’ve added it to my facebook
  • I’ve added it to my LinkedIn
  • I’ve commented on other peoples blogs and helped them
  • I’ve just written this blog post to help raise awareness of the project :)

There is a discussion about the project going on over at the Social Media Devon group in LinkedIn so if you’re interested in finding out more then that’s a great place to start. I first found out about the project via a local friend of mine, James Barisic who has written about the project on his blog – socialholic. You can vote for James by the way on this link: http://bit.ly/blzQpw

The Purpose of this Post

Social Media is fantastic for building relationships but people get carried away by the numbers – the number of followers, the number of fans, the number of connections. In my opinion it’s all irrelevant because we’re looking for meaningful relationships, the type that rally around you when you need them, the type that answer your questions when you have them and the type that pass your name onto others when they think you can be of help – this is the true value of social media.

When you’re building your networks, my advice is to build meaningful connections, don’t just follow everyone, don’t get caught up with tools that allow you to build your numbers unnaturally. Concentrate your efforts on engaging with other influencers in your industry, find local people to share experiences with and stick with it. Social media is not an event, it’s a process. It doesn’t happen overnight.

Why not signup for the influence project yourself and see how you get on and if you like my blog and tweets it would be awesome if you could take 10 seconds to vote for me by clicking the following link. :)

http://fcinf.com/v/c576

What’s your take on building numbers on social networks? What makes a person influential in your eyes?