Digital Marketing Tips for 2014

Digital Marketing Tips for 2014

Afternoon all. I trust you all had a fantastic start to the year? I’m sure, being driven people, that your goals are set, you know what you want to achieve in 2014 and now its just a case of making it happen.

As the owner of a digital agency in Exeter I want to cover a few ideas for things you should look to implement within your digital strategy this year. If you take on board just a couple of these you’ll be ahead of the majority of the crowd. I know you guys are always looking for the edge, so please enjoy.

Explore the world of Conversion Optimisation (CRO/Split Testing)
Offering up different versions of the same page on your website in order to see which converts the most is an extremely valuable technique to master. Even if you don’t sell online (where huge returns on investment can be seen), you should split test any enquiry forms on your site. Get your agency to do this for you and work with them on the results.

Start practicing Inbound Marketing
Another big trend for the year will see the tracking of customers through your websites, taking a look at what they are downloading, where they spend time and mashing that all up with their social profiles and historic browsing history so you can personalise their journey. Check out industry leaders like Hubspot and Pardot.

Ramp up your Content Marketing..but make it worthwhile
Content marketing is still an important part of your digital strategy and should fuel your Inbound Marketing funnel but it needs to be good. Theres too much content in this world so make sure what you create is better than everyone else in your market. Aim for things that are shareable through social media. Video, best practice guides and content which anticipates and answers your prospects questions should all feature highly.

Setup Email Autoresponders
Its a simple, yet quick win. By linking your website up to a decent email marketing system (MailChimp, OptixMail, Constant Contact etc) you can set a series of automated emails to go out when someone fills out an enquiry form. These are called autoresponders and go out at pre-defined time periods. Obviously you don’t want to spam people but a casual thank you email followed by a top tips email a week later might go down well and make you look switched on.

Get your social policies and strategy in place.
If you don’t want to fall into the same trap as the University Professor who tweeted about Obese doctors last year then make sure your team know what’s expected of them when interacting online. Social provides huge opportunities for your business but its your responsibility to make sure your team know the boundaries.

Fire up your digital presence, enjoy your 2014 and let me know when you get some significant wins.

Oh and Happy Easter :)

Image courtesy of https://www.flickr.com/photos/jefthomas/ 

5 ways to gain better Search Engine Listings

5 ways to gain better Search Engine Listings

Ladies and Gents, this post was originally written for my local paper – The Express and Echo. I felt the content was important to re-purpose for my blog.

I’m going to focus today on Search Engine Optimisation or SEO as it’s often referred to.

SEO is not a dark art. Don’t let anyone tell you otherwise. If you put the right things in place, you’ll start to see your rankings in major search engines improve. Where you might want additional help from your agency is when this is critical to your business and requires constant improvement to gain more and more rankings and therefore sales opportunities.

Here are five top tips you can do YOURSELF, today, to improve your rankings.

1). Add a blog to your site. Look at sites like www.wordpress.com which offer free blog software. You can download this and put it on your domain name (web address) and start to reap the benefits of blogging. A blog is given more respect from search engines due to the underlying software and fact that they are often updated regularly (Google loves fresh new content to sink it’s teeth into).

2). Ask for links. A link from someone else’s site to your own is seen as a vote for it. The more good quality links you have coming to your site, the better your rankings are likely to be. Ask yourself who you can approach for a link today – make a list and send them an email – now.

3). Create targeted content. You’ve installed your new blog so what do you write about now? Consider what you want to be found for in search engines. Is it XYZ product? In which case, you need to write about that product and give google and the others the chance to find multiple references of this product within your site. Try and provide value to the user – don’t just tell them why it’s great you’ve got this new product – sell the features and benefits of it for the user. Here’s a few suggestions for titles:

“Why the XYZ is so good in our opinion”
“5 great reasons you should consider buying the XYZ today”
“Review of the XYZ”

4). Page Titles. You see that blue bar at the top of your Internet Browser? That’s your page title. Every page can have and should have a different title. Lazy designers or those without the expertise will probably use the same title throughout your whole site. This is a huge waste and should be changed immediately. Consider again what you want to be listed for in the search engines and then try and make the title of that page match the content on the page as much as possible.

5). Google Product Feed. Ok so possibly not strictly SEO but as it’s part of Google I’ll include it here. If you’re selling products on your site and have a credit card system you can export these products into the Google shopping area. This takes some technical expertise but is well worth investing in, so ask your agency to look into this for you as soon as possible as it can lead to almost instant sales without huge investment. It’s also a great way to get a presence in Google if you’re struggling in the natural listings.

So there we have it folks, 5 lovely tips to take away and action today. I can pretty much guarantee you that if you start to implement these on your site today, you’ll start seeing the benefit very soon.

Image courtesy of Danard Vincente

Now Your Thoughts

  • Have you got any great success stories from your hard work optimising?
  • If you had a top 5 list, would you add something I’ve missed into it?