Browsing all posts in "google".
5 ways to gain better Search Engine Listings
Ladies and Gents, this post was originally written for my local paper – The Express and Echo. I felt the content was important to re-purpose for my blog. I’m going to focus today on Search Engine Optimisation or SEO as it’s often referred to. SEO is not a dark art. Don’t let anyone tell you [...]
How to be found in Google
When you type your name into Google what comes up? Are you the 1st result? Are you 2nd? Please tell me you’re on the first page right? No? Really? When I go for a meeting with anyone, when I listen to someone speak, the first thing I do is Google their name and if they [...]
To Blog or Not to Blog – That is the Question
At Optix we regularly consult on Blogging and help people get setup on the right platforms. We give them tips and advice and away they go. So the question is, should you blog and what benefits will it give you? If you’re a business owner/startup, a great blog can do a number of key things [...]
How to use video in your business
Video is changing the market. A few years ago it was too expensive to record things for small businesses. Professional cameras, capable of good enough quality were out of reach to Joe Public and bandwidth costs for hosting video on your website were outrageous. The game has now changed, you can get a flip camera [...]
What’s your social footprint like?
I consult a lot of small to medium sized businesses on ‘Social Media/Communications’. I’m not a self professed ‘social media guru’, it’s certainly not everything I do, but it does form a lot of the marketing/customer service/networking activity that I carry out for my own businesses. This post is about something I call ‘your social [...]
Bringing Social Media to the Masses in 2010
2009 saw an explosion in the social media world here in the UK. Yes, some early adopters were on a lot earlier than that but the majority of people that were still ahead of the curve, found their feet last year. Personally I found it very easy to get involved in everything going on and [...]
Scott Gould vs Alastair Banks – A Case Study
Ok – back to me again! I have to warn you I’m feeling a bit mischievous today, hence the title! I realise that this blog will be read by people that don’t know either Scott or I so before I go on, I just want to give you a quick heads-up on who Scott is. [...]
Social Media in Business
Even by the internet’s rapid standards, the rise of Social Media sites such as Twitter, Facebook and Stumbeupon has been nothing short of meteoric. With hundreds of millions of people worldwide using social networks regularly (Facebook now has 200 million active users) and their popularity continuing to grow on a daily basis, they represent a [...]
Web Design Company in Exeter – Early Optix
A lot of people have asked me how Optix Solutions came to be, so I thought I’d write a quick post on how it happened. The year was 1999 and myself, James and two friends were all studying computer science at Exeter University. The course didn’t actually include web design although one of our lectures [...]