Why the young are our future

Why the young are our future

The first high jump event was recorded in the early 19th century. From then until 1964 athletes had all used something called the scissors technique. Essentially they approached the bar and jumped with one leg going over from the side first, followed by the second, all the time remaining bolt upright.

Then in 1964 something remarkable happened. Dick Frosbury went against the norm and performed a completely different technique, jumping and ‘flopping’ over the bar backwards. He shocked (and perhaps you could argue, ‘changed’) the world. Later this technique would be known as the Frosbury Flop and has become the staple move for all high jumpers ever since.

A couple of weeks ago I attended a very good presentation by Marc Astley of Astley Media on the topic of Chaos. Marc and I talk on very similar subjects around our local area and we share a number of the same views. This talk in particular highlighted something I’ve been thinking about for a while now – I’m getting older (35 is practically ancient in my game ;)) The people who will take my business forward are the young guns with the new ideas.

Marc made the point that engaging these guys is critical for business success. The tricky thing is doing it in such a way that doesn’t stifle them. Think about it. For years, businesses have bought kids in and taught them ‘their way’, after all, its got them this far hasn’t it! As these kids have moved up the career ladder they’ve often become managers and taught the same thing they were taught. A recipe for disaster when in todays world, innovation is so critical for business survival.

Sadly I see lots of business who aren’t in the slightest bit innovative or willing to invest in their young guns. They’d rather do things the way they’ve always done and unfortunately this will be their downfall in a world where disruption is the word of the day.

If Dick Frosbury hadn’t been willing to try something different would the sport have moved on? Probably…but who knows how long it would have taken.

We all need innovators in our businesses. Seek yours out, give them a voice and embrace change…..or prepare for a rocky road ahead in the next few years.

Social Media ROI and Likeminds – WOW

Friday the 16th of October saw Exeter welcome a new social media conference to the Westcountry – Like Minds. My company were lucky enough to be one of the local sponsors and our logo sat impressively on the big screen behind the speakers alongside the like of Magners and Starbucks – not bad exposure I say :)

The reason for this post is to try and reach a few more people and explain the power of using social media in your business. I’ve also been flying high on a wave of social media love since the conference on Friday and want to tell the world about it :)

A few facts first:

  • The conference tackled the issue of ROI in Social Media
  • There were over 200 people there
  • Over 500 watched the conference on Ustream – A live stream of the event – still available here
  • People interacted with the conference in real time from all over the world – Even Stephen Fry the Twitter God dropped in digitally to say ‘Hi’ to everyone there!
  • The twitter fall, which was projected onto the screen while panelists were talking had thousands of tweets on it
  • Two of the keynote speakers flew from America especially to talk at the conference
  • Another keynote speaker – @darenBBC worked for the BBC for some time and was instrumental in putting Microsoft and IBM together as well as working on the iplayer!
  • The last keynote speaker – @mazi is in charge of social media for SKY!

Now here’s the thing – The two guys in charge of this whole event @scottgould and @drewellis didn’t even know each other this time last year! They met on Twitter and through a building of trust using social media, became closer until they decided to launch likeminds together earlier in the year. Now take into account that every single one of the sponsors bought into the event and the organisers purely because of social media. None of us knew Scott or Drew this time last year but like they had done, we had met through our love of social media and innovative thinking. Amazing as this all sounds, its even more amazing to think that this WHOLE event was put on and organised using social media – not a single bit of traditional advertising was used – Scott interacted with and finally met @treypennington and @thebrandbuilder on twitter (our two American friends) and after a visit earlier in the year by Trey, they agreed to talk at the conference – Another victory for social media.

Now Exeter is not known for its conferences or foresight when it comes to technology so to get the numbers mentioned together in a room was a remarkable achievement. I’ve been working in Exeter for over 10 years now and never seen anything like it.

If you want to see the interest in the conference and everything it’s generated since, take a look at the hashtag #likeminds on twitter here. An amazing event experience.

Social media has the power to break down barriers like nothing I’ve experienced before, for example I sat next to one of my competitors all day as we tweeted and retweeted each other on the twitter fall. We then shared dinner that evening (with others I have to say ;)) and it just made me marvel at how important getting ‘like minded people’ together really is. We have undoubtedly become closer due to social media and I’m thankful for that. I also met a lot of fantastic new people at the conference and cemented relationships with others – I literally cant wait for the next one.

Likeminds in itself was a testimony to what social media can achieve if implemented correctly. The return on investment for all involved was huge.

If you’re not using Social Media in your business yet then I strongly suggest you start thinking about it. Of course, if you’re stuck, then Optix Solutions can give you a helping hand :)