Browsing all posts in "optix solutions".
8 Simple Steps to Email Marketing Loveliness
Some of you might be wondering why I’m writing about email marketing today – it’s old hat isn’t it? With all this new social media buzz, there is surely no place in the world for email marketing is there? Well I believe there is and I intend to tell you why and how you can [...]
Public Speaking – A Secret to Success
I wasn’t able to get to my blog post on Friday last week due to a string of seminars I’m currently running. Unusually we had three turn up within a week of each other so I had to prioritise and I’m afraid the blog post lost out this once. That said, I’m catching up now [...]
My philosophy of how I treat my clients
We’re all in business because of our clients – if it wasn’t for them we’d have no orders and therefore no business. Client interaction has always fascinated me, its something I’ve studied since I started my web design & online marketing business over 10 years ago. Originally there were three directors at Optix. We formed [...]
How Optix Solutions does ‘People to People’
Last week I wrote about People 2 People and Personal Branding. A few of you asked how we actually implement this in our businesses so I wanted to highlight this in today’s post – hopefully to give you some food for thought. I’m going to use Olivier Blanchard’s (The Brand Builder) post on this for [...]
Personal Branding in a ‘P2P’ World
After a couple of very hectic weeks and then a fantastic week’s holiday I need to get back into my regular Friday blog post. I intend to start that again today. Just before I start, If you were confused by ‘p2p’ in the title it stands for People to People. More on that later. I [...]
7 Things a Startup Company Should Think About
This morning I was thinking back to when I started my web design business in Exeter and how much both the business and I had changed. Back then, there were three of us, all very wet behind the ears (that’s a really odd saying isn’t it!). We were at University at the time (Exeter) and [...]
Is your marketing material all about you?
I learnt a valuable lesson about marketing once which fundamentally changed the way I view the composition of marketing material for my businesses. This was the lesson: It’s not about me/my business, it’s about the needs of my prospective clients. Sounds simple doesn’t it, but it’s all to easy to talk about yourself when putting [...]
Intelligence the Key to Taking E-Commerce That Step Further
Sorry for missing yesterday’s post folks. I referenced a mastermind group I’d setup with a few other business owners in Devon in my post earlier this year – well yesterday we descended on Bovey Castle on Dartmoor – a truely inspirational venue, perfect for reflection on business and setting goals for the future. I’m now [...]
Presenting – Pleasurable or Painful?
As an entrepreneur or business owner you’re going to find yourself in positions where you are presenting – Fact. This could be for any number of reasons including raising finance, selling a service/product or simply marketing your business. At Optix Solutions, a large part of our marketing plan is devoted to giving seminars & talks [...]
Bringing Social Media to the Masses in 2010
2009 saw an explosion in the social media world here in the UK. Yes, some early adopters were on a lot earlier than that but the majority of people that were still ahead of the curve, found their feet last year. Personally I found it very easy to get involved in everything going on and [...]