Like Minds & The Social Media Survey 2010

Like Minds & The Social Media Survey 2010

So last week was the Like Minds conference in Exeter, Devon, a bringing together of Like Minded individuals from all over the globe – The topic – Creativity and Curation.

My Online Marketing Agency, Optix Solutions was proud to sponsor the event for the 3rd time running, making us one of the companies to be there in support from the beginning. We also used the platform to launch the results of the Social Media survey we ran earlier in the year. A glossy 26 page booklet with the findings as well as contributions from some of the world’s leading social media minds was presented. More information on the survey and details of how to request a copy can be found here: http://www.optixsolutions.co.uk/social-media-survey-2010/

It contains insights from the likes of Scott Gould, Trey Pennington, Olivier Blanchard, Julian Summerhayes and a foreword was kindly written by Chris Brogan.

Anyway, here are my take-aways and observations from the fantastic two day conference

1). Exeter is a special place and everyone that came to visit it loved it.

2). Despite Like Minds’ move away from social media to other things, it remains in my mind, a social media conference and when the speakers take on social topics, the audience lights up. I hope the team take this on board for future events.

3). Steve Moore of the Big Society can write a well crafted speech in front of a couple of hundred people in less than an hour, just before he goes on stage – he is also extremely funny and tells amazing stories.

4). The new immersive format in the mornings rocked – I got most of the value from these sessions this year.

5). Did I mention that Optix Solutions released the results of the Social Media Survey 2010 :)

6). Benjamin Ellis is one clever guy and if you want to talk Psychology then he’s your man. Thanks Benjamin

7). Joanne Jacobs predicted in her immersive that by 2012 the web will be viewed by mobiles more than desktop computers, so companies better get their websites mobile friendly. She also said that we’ll see a shift of users to people that currently don’t really use the internet at work (like handymen) – the Internet on their mobiles will become very important for their work

8). Was great to see Jon Akwue back again and even more fantastic that he read the Jeffrey Gitomer book I gave him last time recently and enjoyed it :)

9). Wikis are a great way of sharing social strategy with staff internally, allowing everyone to collaborate and understand what the company is trying to achieve

10). Cofacio is a new Help Engine which is very cool – You can offer help and ask for help and earn points which are used to help good causes. You should signup now

11). Shaa Wasmund has done a lot with her life and not let anything get in her way. She rightly points out that if you don’t try you’ll never know what could be. She’s also incredibly positive – a massive plus in my book

12). James Whatley talked about gaining success in Social Media (and other places) by ‘Displacing the market’ – I.e. trying to do something different to the norm. I love this and will use it often – thanks James :)

12). Robin Wight is a fashion icon (and very clever guy) and I want his shoes!

If you’ve not had the chance to be a part of a Like Minds Conference until now then I wholeheartedly recommend you do your best to get to the next one – you won’t regret it.

Now Your Thoughts

  • What were your highlights – I know the organisers read this blog so it’s a great place to share
  • Have you read the survey – what are your thoughts on the results?

8 things that changed my life this year

With the end of the year in touching distance, I thought I’d give you a run down of 8 things that happened to me in 2009 that have changed my life positively. The reason for writing this list is that almost all of it is open to you to get involved with too. If I’ve benefited so much from these things, I hope that at least one person reading this takes action to investigate one or two items on the list and see’s their own life positively impacted. (Admittedly a few are a little jokey but that’s just the way I roll) :)

So lets get on – here are 8 things that have positively changed my life in 2009 (in no particular order :)):

1) iPhone – So I’ve gone on quite a bit about this recently and I do understand it splits opinion with Android lovers so I’m just going to tell you a few quick reasons why this has had such a profound affect on my life/business. First of all, it’s not possible to deny this is a sexy piece of kit and pretty much everything on it has been well thought out from a usability point of view. The phone has made a huge difference to the way I interact with email outside the office as well as social media. A huge amount of the buzz surrounding iPhones is the gimmicky apps that you download and hardly ever use, but if you look carefully you can find ones that really do make your life easier and more efficient. I now do at least 75% of my social media work from my phone, on the move, using dead time that I wouldn’t have used before. Here are a couple of examples of apps that have made a differences to me – Tube Deluxe helped me around London recently giving me more time to catch up on other bits of work. The National Rail app tracks GPS on the trains themselves meaning you can see where the train is at any time on the line – genius. TV Guide gets rid of the need for paper based guides. Natwest now have an app that lets me track my money on the move at anytime. Skype lets me phone other Skype users for free and AroundMe has helped me find cabs/hotels and garages a number of times on the move. CoPilot is better than the inbuilt Sat Nav I have in my own car and Google Maps has walked me to a few places I would have got lost trying to find ‘pre-iPhone’. Remember the Milk helps me with GTD (see later)….I could go on and I know I’ve only touched the surface! If you’re in the market for a new phone and think the iPhone is expensive then (compared to other phones) I would agree, but its so much more than a phone and I know its been worth every penny and much much more. This, for me, is an absolute must have gadget.

2) Jeffrey Gitomer – Sales/Positivity Guru. I was lucky enough to be invited to see Jeffrey earlier this year by owner of TheBestOf – Nigel Botterill. I didn’t know who Jeffrey was at the time but trusted Nigel’s opinion and boy am I glad I did. ANYONE in sales or marketing (yes that means you business owners) MUST go and see Jeffrey if possible. He really is a sales legend. I wrote more about him in this post I wrote earlier in the year. I can honestly say that Jeffrey’s one seminar has made a profound difference to the way I treat the sales process now and the way I teach my sales team to treat it too. His Little Gold Book of Yes! Attitude book is also a kick up the backside in the way we view our lives and other people. New staff members in my team will now be given one of these books and asked to read it during their first few months with us. I’ve bought every single one of his books now and strongly suggest you consider doing so too. A complete list of Gitomer books can be found on Amazon by clicking the link in this sentence.

3) Social Media – I don’t really know where to start with this. I was dabbling without knowing it for the last couple of years with sites like Facebook/YouTube and LinkedIn but then in Jan of 09 I found Twitter and my life changed (as well as that of our businesses). The clever integration of Social Media has lead to many new services from Optix Solutions, ending up in new work, new joint ventures and alliances, new friends and a very good ROI (yes we’ve been monitoring it). As anyone who knows me personally knows, I love Social Media – I love the connections I’ve made with people all over the world and the new exciting possibilities it brings to businesses willing to get started with it. Much like the buzz of ecommerce when I started out with my web business back in 1999, Social Media has given me a new lust for the Internet and what’s possible for clever, forward thinking businesses. If you’d like further information of Social Media or would like to contract my services in this area, please drop me an email or connect with me on Twitter (@banksy6)

4) White Tea – Alright so maybe this is a bit of a jokey one but I was getting really hacked off with other teas and my friend David Thomas suggested I got involved with White Tea! I didn’t even know this existed! Now a morning doesn’t start properly without a refreshing cup of this amazing drink! (p.s. don’t boil it for more than 1 minute – it ruins it :))

5) GTD – Getting Things Done is a global phenomenon and I never knew about it – until this year. I hold my hands up to the fact that in the past I have struggled hugely to keep all the balls in the air. As a multi-business owner, at any one point I have literally hundreds of things on my to-do list and I’d tried just about every time scheduling/work practice known to man – all to no avail. I had the messiest desk in the office (a source of constant banter for my employees). I never understood how anyone could have a clean desk if they were busy – it escaped me. Then in early 2009 two people I have a lot of respect for in Exeter – Scott Gould and Adam Stone recommended I read Getting Things Done by David Allen. Wow – what a fantastic book/system. It’s given me the tools to operate (most of the time at max efficiency and with a ‘mind like water’ – so I’m at my most creative) This is a very important thing to master as a business owner or you get dragged down in the minutiae of everyday life. I now have a clean (ish) desk and a system that allows me to keep on top of the hundreds of things I have on my plate at any one time. Every business owner should buy this book now.

6) Lizz – Lizz is my girlfriend and one of the points in this list which I hope you won’t be able to take advantage of :) I was a proper bachelor, living the high life for the last 10 years, since leaving university. While busy building a business, I had a lot of fun outside work with friends and family. A couple of years ago my present girlfriend Lizz came along and this year we moved into our first house together. I’ll admit, I was quite apprehensive about losing my independence but moving in with the love of my life (get your puke buckets ready) was the single best thing I did this year. Having a strong support network around you in life when you run a business is one of the most important things you can build. Someone you can share the hard and good times with…find yourself a Lizz if you haven’t already.

7) Apple Mac Shop – This year I got involved in the Apple brand for the first time. I bought an iPhone, we got a Mac Book Pro at work and through this I started to spend some time in the Apple shop in Exeter. I love the place so much so I wrote an article about the experience I had in another blog post.

8 ) Beacon Breakthrough – This one applies to those of you starting up/setup in the South West in the UK. This year, James my business partner and I found out about a new scheme for businesses aiming at becoming Beacon companies for the SW, the turnover threshold of which is £1.5million. For more information on the Beacon scheme check out their website. The Beacon breakthrough forums are aimed at companies that wish to take that next step and learn how already successful companies operate in every area from board setup to marketing to goal setting and planning. It’s a fantastic course and offers amazing value to participant companies. If you’re based in the SW, I would strongly suggest that you put yourself on this course next year as the differences it’s made to my web business are nothing short of phenomenal.

That concludes my line up for 2009. If there is one thing I’m going to be concentrating on next year it’s acting on things (minimising procrastination). I’ve learnt a huge amount this last year and changed my business in many ways because of the things I’ve learnt, books I’ve read and courses I’ve been on – I’d urge you to look down the list again and see if there is anything you can get involved in yourself and please let me know if you do and of course, how it worked for you :)

See you in 2010

Scott Gould vs Alastair Banks – A Case Study

Ok – back to me again! I have to warn you I’m feeling a bit mischievous today, hence the title!

I realise that this blog will be read by people that don’t know either Scott or I so before I go on, I just want to give you a quick heads-up on who Scott is. He runs a relatively new (2008) ‘Experience Marketing Company’ in Exeter called Aaron & Gould. You don’t need to know us either – what underlies is an important message for new business owners or people trying to make a name for themselves.  That’s probably all you need to know. Let’s move on….

Did you know that most business owners (SMES) are more often than not, sales people? They have to be in order for their businesses to succeed. They normally can’t afford to pay someone to go out and sell for them so they have to sell themselves (this is why some of my networking/sales posts are so critical if you’re starting up). There is nothing wrong with this – it’s how I started and it forms the basis for my post – you see times have changed in business and it wasn’t until I met my new pal Scott Gould that I realised quite how much (Well I realised but this really brought it home).

When I started Optix Solutions I shamelessly gave out my business card to everyone I met – The way I saw it, the more people that knew about Optix the better. In certain circles I was known as the networking king – visiting every meeting I could, wherever it might be and giving away more and more business cards. In fact this got to the point where even my best friends, who didn’t know me through work circles, lovingly gave me the nickname of ‘business card’ :) Happy Days! To be honest, I still live by this mantra – you never know who someone might know, so what are you waiting for, exchange contact details and see where it goes. In fact, only last week I sat on the buffet service on the train back from London and met a senior partner from Deloitte, a guy from Reuters and a product designer. The guy from Deloitte asked for my card and the chap from Reuters and I exchanged details – all over a meal and a two hour train journey from London to Exeter – The point is, that might not go anywhere – but equally I may well have my biggest sale next month from it. If I hadn’t exchanged cards, it certainly wouldn’t have given me any chance at all.

Back in 1999, Social Media certainly wasn’t around – in fact, Google wasn’t even around (well, only just). Man, I’m starting to worry that I sound old writing this now. :) I should mention at this point that it took me years to become well known – even in a small town like Exeter. I would guess that it was a good 5 years before I was trusted on the networking circuit.

Now roll on 10 years and I meet this chap, Scott, through our mutual love of Social Media and especially Twitter – I think I’m right in saying that from one of my first tweets about Exeter he popped up with a friendly ‘hello’ and said if I needed any help that I could contact him’ – What a gent! We’ve since become friends and Scott and I have done some work together. Optix also sponsored the fantastic event that he put on a month or so ago – Like Minds.

I’m pretty sure that by his own admittance he would say that at the start of this year, his name was not very well known in Exeter. He was a true start-up, had a few clients and was looking around for work. Through use of social media sites like Facebook and Twitter he was able to connect with quite literally hundreds of people in the Exeter area in a very short space of time. I watched this process for months with great interest. He was essentially doing what I did when I started, but using new technologies and platforms to achieve it – and doing very well at it. For the first part of the year very few people had actually met Scott but many new his name – they’d connected on Twitter and other platforms, but slowly and surely people soon started to meet him at tweet ups and events and then of course he blew everyone away by organising Like Minds entirely using social media (read my article on that here). Now he’s known all over the town – in fact some might say it’s the Scott Gould show at the mo ;) (He will love that one!)

Scott has successfully used modern tools to network the area, gain trust and reputation and he now stands in a great place to capitalise on that and take Exeter, Devon and possibly the World by storm – All in less than a year. I take my hat off to him, I really do. What took me years to achieve, Scott has done in a far shorter period of time. I wish him well.

So to summarise, in case anyone missed the point of this post – Use social media to build your networks locally, gain trust and reputation. Make sure you network online and offline and as much as possible and you’ll reap the rewards in business. To help you along the way I’ve picked out a few of the tactics Scott would have used to achieve what he has – you too can use these, starting today:

  • Follow your local town/city name – Setup a search for the town/city in any of the major tools such as tweetdeck and actively engage with people mentioning the name  – There are also directories like twellow that you can use to find people and now twitter has its ‘lists’ feature, many people have setup local lists which make it really easy to find local ‘tweeps’ – For those of you in Exeter – Here is the search for Exeter on Twitter done for you already.
  • Use social media as an ‘Enabler and Extender’ – Try and take your contact through the following process – tweet/email/call/meetup – You may be lucky enough to do business as a direct result of SM but its more likely that you’ll need to meet up, so use the tools to gently take people more quickly through this processes which might have taken months or years in ‘olden days’ – circa <2007 ;)
  • Have a clear result – Who do you want to attract/connect with?  Have a strategy, even if  its as basic as ‘I want to talk to business leaders/influencers in my town’ – Filter out what you’re not interested in and have a strategy in place.

Scott and I have recently co-founded TAGS Tweetup in Exeter with Dave Thomas – If you’re interested in finding out more then please take a look at our new Tags blog for information about the next event.

Now go and put a brew on and come back ready to use your new found tactics to build your network and of course, as always, please let me know about your success.