1). Firstly a website is just the start of your online presence. So many people rock up to a project thinking about their budget in terms of the capital outlay on their website. They often don’t consider the marketing and comms resource they’re going to need to put into getting it off the ground. The website you create for your business/service/product should really be the start of your online journey so make sure you’re ready to budget just as much (and probably a lot more) on what happens next.
2). Is Google important to you? Goole drives around 90% of all UK web searches. In industry terms that’s a ‘bucket load’ and can’t really be ignored. If you want your website to show up in search then there are a number of things you need to consider and to be perfectly honest although there are a number of things you can play with yourself (I wrote about this topic a while ago here), it’s probably an area that you want to talk to an agency that specialise in if these results are critical to your success.
3). Where does Social Media play a role? Unless you’ve been blanketed from the world for the last few years you can’t help but notice that we live in a far more connected world than we used to. Our lives are being dominated by the large social networks – the likes of Facebook, Twitter, LinkedIn and Pinterest seek our attention and allow us to feel more connected than ever before. As a business you need to consider your audience profile and then work out where they hang out. If Facebook’s not right for your business then don’t worry about it – spend your time wisely, you don’t have much of it.
4). Get clever. In the world of email marketing we have these things called auto responders. They are essentially automated emails, triggered on an event. When you create a website consider bringing these into play (most web agencies won’t recommend these unless you ask by the way). Set them up for when people fill out your contact form, signup to your newsletter or download your latest whitepaper. Oh really? You don’t have a whitepaper?
5). Create compelling content. If you want to be found/shared/loved/evangelised/bought from you need to be better than the rest and one way to start this process is by creating compelling content. Things like whitepapers, ebooks, blog articles, infographics, videos all help to get you out there. Your mission however is to try and create things others aren’t. By the way, a by-product of this point is also more success with point 2.
The guys over at Optix Solutions (a digital marketing agency I co-founded) are mustard at the web projects – give them a call if you want any advice on 01392 667766. If you’re after email marketing help connect with @olyharisson on twitter who heads up OptixMail – he’s the master.
Now Your Thoughts
- What essentials do you think you need to take into a web project?
- Have you got a few tricks in your locker you’d like to share with us?
Photo courtesy of: http://www.flickr.com/photos/striatic/