5 things you might like to consider when starting a website

5 things you might like to consider when starting a website

1). Firstly a website is just the start of your online presence. So many people rock up to a project thinking about their budget in terms of the capital outlay on their website. They often don’t consider the marketing and comms resource they’re going to need to put into getting it off the ground. The website you create for your business/service/product should really be the start of your online journey so make sure you’re ready to budget just as much (and probably a lot more) on what happens next.

2). Is Google important to you? Goole drives around 90% of all UK web searches. In industry terms that’s a ‘bucket load’ and can’t really be ignored. If you want your website to show up in search then there are a number of things you need to consider and to be perfectly honest although there are a number of things you can play with yourself (I wrote about this topic a while ago here), it’s probably an area that you want to talk to an agency that specialise in if these results are critical to your success.

3). Where does Social Media play a role? Unless you’ve been blanketed from the world for the last few years you can’t help but notice that we live in a far more connected world than we used to. Our lives are being dominated by the large social networks – the likes of Facebook, Twitter, LinkedIn and Pinterest seek our attention and allow us to feel more connected than ever before. As a business you need to consider your audience profile and then work out where they hang out. If Facebook’s not right for your business then don’t worry about it – spend your time wisely, you don’t have much of it.

4). Get clever. In the world of email marketing we have these things called auto responders. They are essentially automated emails, triggered on an event. When you create a website consider bringing these into play (most web agencies won’t recommend these unless you ask by the way). Set them up for when people fill out your contact form, signup to your newsletter or download your latest whitepaper. Oh really? You don’t have a whitepaper?

5). Create compelling content. If you want to be found/shared/loved/evangelised/bought from you need to be better than the rest and one way to start this process is by creating compelling content. Things like whitepapers, ebooks, blog articles, infographics, videos all help to get you out there. Your mission however is to try and create things others aren’t. By the way, a by-product of this point is also more success with point 2.

The guys over at Optix Solutions (a digital marketing agency I co-founded) are mustard at the web projects – give them a call if you want any advice on 01392 667766. If you’re after email marketing help connect with @olyharisson on twitter who heads up OptixMail – he’s the master.

Now Your Thoughts

  • What essentials do you think you need to take into a web project?
  • Have you got a few tricks in your locker you’d like to share with us?

Photo courtesy of: http://www.flickr.com/photos/striatic/

 

 

 

To Blog or Not to Blog – That is the Question

To Blog or Not to Blog – That is the Question

At Optix we regularly consult on Blogging and help people get setup on the right platforms. We give them tips and advice and away they go. So the question is, should you blog and what benefits will it give you?

If you’re a business owner/startup, a great blog can do a number of key things for you:

>> Position you as an authority in your industry
>> Show you are credible (if you keep it up and have great content)
>> Help you with the practice of ‘Inbound Marketing’ – I’ll explain this below
>> Allows you to build a follower/fan base/database of emails
>> Has huge benefits with the Search Engines – Google loves blogs

I just want to focus today on two of these points, that of Inbound Marketing and the Search Engines.

If you’re going to blog you might need to change your mindset in terms of it’s marketing worth. Blogging is not something that happens overnight. You need to be prepared to blog regularly (I try once a week but if I miss that people notice!) so make sure you can set aside time. Don’t expect to get something from every post, this is a long term strategy. You’re building a base, a home for your material. The concept of inbound marketing is quite simple, give away value to demonstrate you know what you’re talking about and people will come to you. When they respect you and see you as a trust agent you will find people want to use your service. You’ll also find that by increasing your authority, you’re able to increase your pricing. The better you are known and respected, the easier it will be for you to charge a premium.

But here’s my caveat – If you’re going to blog, you need to give it your all. Write every post with passion as it won’t take much for people to turn off…

My second point refers to that of the search engines. There was a time when we were telling clients that their sites will take weeks or months to get listed in search engines. Due to the way blogs work and are built, this time period has been shortened massively. There are still a number of things that stand in the way of your blog and the hallowed first page of Google but the time taken to index a new post can be days rather than weeks. Throw in a bit of search engine optimisation knowledge and away you go, on your journey to real results. :)

So the question for me is not really whether to blog or not to blog, it’s when are you going to start? Oh and by the way, the guys at Optix can help you with that – check out the details here (shameless plug)

So how are you getting on with blogging? Have you started? Is it helping your business? Are you scared of starting?

Social Media in Business

Even by the internet’s rapid standards, the rise of Social Media sites such as Twitter, Facebook and Stumbeupon has been nothing short of meteoric.

With hundreds of millions of people worldwide using social networks regularly (Facebook now has 200 million active users) and their popularity continuing to grow on a daily basis, they represent a massive marketing opportunity to switched-on business.

In Exeter, Social Media is taking off with a large group of users networking regularly together. Next month sees the first social media conference in Devon organised by my friend @scottgould. Optix Solutions are amongst the sponsors and are very excited about hearing and meeting @treypennington and @thebrandbuilder who are both flying over from America especially for the event. Tickets by the way can be bought here: http://alikeminds.org/

The big question for me, is still whether or not a brand can embrace Social Media as well as a person can. I believe there is room for both and there is no question that many high profile businesses have done extremely well from Social Media. Dell, Starbucks and Google all use Twitter well but is there a case for smaller SME’s to make it work for them?

My Opinion: YES! MOST DEFINATELY and I’ve experienced this with my own business. However, whether you run a business or a personal account there are certain ways to go about things and certain etiquette you need to get used to. Within Optix, we encourage our staff to have their own blogs/twitter accounts/social media pages and without a question of doubt this has lead to stronger relationships with our clients who are also using social media and to new work and relationships with people we would almost certainly never have come across without it.

Here are the twitter feeds of some of the guys in Optix (oh and Optix own one is @optixsolutions – we use this for info on our business, special offers, news and site launches):

My Own Twitter Account: @banksy6
Al Gleave (Bus Dev): @alpenwest
Kris Sousa (Sales/Support): @kristensousa
Nick Watson: (Developer) @nickizzle

There is so much I could say about Social Media and Twitter in particular but I’m aiming this at new business owners and entrepreneurs so lets just set you along the right path with some good solid advice on why you need to start thinking about Social Media in your business.

Here are Banksy’s top 5 tips for making social media work for you.

1). Allow people to share your business successes and stories with others – FOR FREE! You can do this by adding a tool to pages on your website that allow anyone surfing, to very quickly share your content with others. Popular tools include Share This and Add This both of which do the job more than adequately. If you’re not sure what I mean by this then take a look at the Devon Air Ambulance website that my company Optix Solutions have just launched and scroll right down to the bottom of the page. You will see a green icon with ‘share this’ written next to it. Click it and see how easy it is to share that website on Facebook/Twitter and many, many other websites out there. Think now of the power of just one or two users sharing that website with potentially hundreds or maybe even thousands of trusted contacts and friends that they have on their own networks. Its almost a no-brainer to have this added to your website these days. If you don’t know how to add it or need help then drop me a line :)

2). Build contacts, relationships and networks online – I’m sure if you’re starting a business, in your early years as a business or an entrepreneur of any kind, you are probably networking offline? Am I right? Well Twitter and other social networks allow you to find people with similar interests and values and then connect with them. The rest is up to you as it would be offline. Just don’t make the mistake of thinking this is a short-term gain, its not. Invest in social media and you’ll reap the rewards later.

3). Leverage social media for your other forms of marketing – Social Media is a great way of generating traffic for your blog or website. Users may then go on and look around other services you have to offer on these websites. In fact, although this blog is starting to get a good reputation with the search engines, the largest referrer of traffic to it each time I post is Twitter. This is because I put the word out to my network each time I post and people visit….which is great:)!

4). Become known as a ‘thought leader’ – This is really about building authenticity in your brand – be it personal or business. It’s a brave/stupid person that tries to sell directly from social media – it just doesn’t work. You need to show others that your posts/tweets/content can be thought provoking and hopefully interesting  so they will engage with you if they feel it’s right to do so. Don’t push marketing material out to them too much or you’ll simply lose followers and contacts.

5). Even if you don’t believe in social media yourself, others do and they could be talking about you or asking for help. There are a myriad of tools out there which allow you to monitor mentions of phrases, including your own brand. I for example, have tools set up to monitor mentions of my company name as well as my own name. Our company monitors local tweets, and anything to do with people looking for web design work.

As I mentioned at the beginning of the post, this is not meant to be, in anyway a full break down of social media and what it can do for you, its merely a teaser. I do hope in the future to focus on the individual networks and go into a bit more depth for you on how to get the best from each of these, however in the mean time I recommend reading the Chris Brogan’s blog post on social media here for some great tips:

http://www.chrisbrogan.com/50-ways-marketers-can-use-social-media-to-improve-their-marketing/

Consider today what you want to achieve from social media, consider your audience and which sites they might be using and then put together a plan for yourself and of course, if you need help – drop us a line. Good luck.