Browsing all posts in "social media".
How to be found in Google
When you type your name into Google what comes up? Are you the 1st result? Are you 2nd? Please tell me you’re on the first page right? No? Really? When I go for a meeting with anyone, when I listen to someone speak, the first thing I do is Google their name and if they [...]
8 Simple Steps to Email Marketing Loveliness
Some of you might be wondering why I’m writing about email marketing today – it’s old hat isn’t it? With all this new social media buzz, there is surely no place in the world for email marketing is there? Well I believe there is and I intend to tell you why and how you can [...]
How to make your website a lead generating machine – 3 easy steps
How are you generating leads for your business? Is it hard work? Lots of networking and meetings right? Would you rather be ‘found‘ by potential customers? Well that’s where the practice of inbound marketing can be very useful. Hubspot in the US were the company to coin this term and their website is a perfect [...]
Like Minds & The Social Media Survey 2010
So last week was the Like Minds conference in Exeter, Devon, a bringing together of Like Minded individuals from all over the globe – The topic – Creativity and Curation. My Online Marketing Agency, Optix Solutions was proud to sponsor the event for the 3rd time running, making us one of the companies to be [...]
How Influential Are You?
I’m writing today about a project that the Fast Company is running called the Influence project. The concept of the project is to find the most influential people online. They measure this by giving each person taking part a unique link and asking them to promote it as much as possible. A click on that [...]
If I were a solicitor…
A week or two ago I tweeted the following, “If you were a solicitor, what would you use Twitter for”. I did this because I was visiting a solicitors that day and wanted to show both the power of crowd sourcing but also what other people’s ideas were. I was pretty overwhelmed by the response [...]
How to change a habit…The #21days Challenge
It’s that old saying that comes to mind…if you always do what you’ve always done, you’ll always get what you’ve always got… yet we find it so difficult to break the habits we’ve become accustomed to and still we believe that tomorrow might just hold something different – why is this? Are we all stark [...]
What’s your social footprint like?
I consult a lot of small to medium sized businesses on ‘Social Media/Communications’. I’m not a self professed ‘social media guru’, it’s certainly not everything I do, but it does form a lot of the marketing/customer service/networking activity that I carry out for my own businesses. This post is about something I call ‘your social [...]
How Optix Solutions does ‘People to People’
Last week I wrote about People 2 People and Personal Branding. A few of you asked how we actually implement this in our businesses so I wanted to highlight this in today’s post – hopefully to give you some food for thought. I’m going to use Olivier Blanchard’s (The Brand Builder) post on this for [...]
Personal Branding in a ‘P2P’ World
After a couple of very hectic weeks and then a fantastic week’s holiday I need to get back into my regular Friday blog post. I intend to start that again today. Just before I start, If you were confused by ‘p2p’ in the title it stands for People to People. More on that later. I [...]