Afternoon all. I trust you all had a fantastic start to the year? I’m sure, being driven people, that your goals are set, you know what you want to achieve in 2014 and now its just a case of making it happen.
As the owner of a digital agency in Exeter I want to cover a few ideas for things you should look to implement within your digital strategy this year. If you take on board just a couple of these you’ll be ahead of the majority of the crowd. I know you guys are always looking for the edge, so please enjoy.
Explore the world of Conversion Optimisation (CRO/Split Testing)
Offering up different versions of the same page on your website in order to see which converts the most is an extremely valuable technique to master. Even if you don’t sell online (where huge returns on investment can be seen), you should split test any enquiry forms on your site. Get your agency to do this for you and work with them on the results.
Start practicing Inbound Marketing
Another big trend for the year will see the tracking of customers through your websites, taking a look at what they are downloading, where they spend time and mashing that all up with their social profiles and historic browsing history so you can personalise their journey. Check out industry leaders like Hubspot and Pardot.
Ramp up your Content Marketing..but make it worthwhile
Content marketing is still an important part of your digital strategy and should fuel your Inbound Marketing funnel but it needs to be good. Theres too much content in this world so make sure what you create is better than everyone else in your market. Aim for things that are shareable through social media. Video, best practice guides and content which anticipates and answers your prospects questions should all feature highly.
Setup Email Autoresponders
Its a simple, yet quick win. By linking your website up to a decent email marketing system (MailChimp, OptixMail, Constant Contact etc) you can set a series of automated emails to go out when someone fills out an enquiry form. These are called autoresponders and go out at pre-defined time periods. Obviously you don’t want to spam people but a casual thank you email followed by a top tips email a week later might go down well and make you look switched on.
Get your social policies and strategy in place.
If you don’t want to fall into the same trap as the University Professor who tweeted about Obese doctors last year then make sure your team know what’s expected of them when interacting online. Social provides huge opportunities for your business but its your responsibility to make sure your team know the boundaries.
Fire up your digital presence, enjoy your 2014 and let me know when you get some significant wins.
Oh and Happy Easter
Image courtesy of https://www.flickr.com/photos/jefthomas/