A week or two ago I tweeted the following, “If you were a solicitor, what would you use Twitter for”. I did this because I was visiting a solicitors that day and wanted to show both the power of crowd sourcing but also what other people’s ideas were. I was pretty overwhelmed by the response to be honest, receiving over 25 replies before I’d even got to my meeting.
So this got me thinking, why not start a new blog series called “If I were a…” The idea is that every month or so I’ll crowd source a blog post on a different industry and credit everyone that takes the time to write back and participate.
So any solicitors out there listening, here are a few of the tips from the twitter community for you:
0neLife – Trust, authenticity and finding a voice
lukus1984 – To gain social insight & perspective on particularly tough moral issues, especially surrounding current affairs. The peoples voice!
jaimesteele – Use LinkedIn to build relationships – Complete profile 100%, add applications esp slideshare, add as many connections as possible
Partridgewilson – No hard sell. Be interesting & informal but professional. Try to engage with followers as you would in any other social setting.
sarknight – To update re changes in legislation and to connect with local businesses in a different way to other firms
Nick_Edin – Networking, giving advice, sharing information, mentoring stars of tomorrow, business development and reputation.
RalliSolicitors – Good Morning. Where would you like us to start? (I was impressed with these guys listening out :))
Joel_Hughes – Help project credibility in target services, build relationships with key prospects
Innovateip – Not a solicitor but a Trade Mark Attorney, use twitter for 50% social/50% business with hints and tips about protecting IP
MattYoungMedia – I think Twitter would give a solicitor the chance to show their human side…
steelcitym – A solicitor should be an “informer”. They have to read daily to keep up to speed. Blog, write & post before others do it first!
So there you have it, a selection of the best tweets I had back from the community and some good solid advice.
So if I were a solicitor what would I do (and I do have the benefit of more than 140 characters of course)
- Create an account under my name – using a full name
- Create a detailed bio
- Link back to my firms website or my personal blog if I had one
- Setup tools allowing me to monitor for terms surrounding my area of law and location
- Engage with the people those tools find
- Pay special attention to the ‘Influencers’ in my game – It didn’t take me long to find that one of the most active solicitors in the UK on SM is @brianinkster – I’d watch and learn from people like Brian
- I’d engage where possible – always looking to build credibility and authority
- I’d add value by linking to articles of interest that I find about my area of law
- I’d look for local news and help push that out to my network
- I’d find my clients and current contacts that use the networks and make sure we are connected and engaging online
- I’d follow useful resource sites like http://twitter.com/legal_week
- I’d Retweet articles and sites of interest to my followers
Most importantly I’d try and give value where possible and project my personality in order that when someone needs my services I’ll be in with a shout of that contact or having my name passed on.
If you were a solicitor what would you do? Maybe you are a solicitor and want to let us into your strategy for social media?