In the interest of full transparency, today see’s a sponsored post from Leslie Harding who approached me a while ago to write about a topic I feel is important to you guys. When starting Optix Solutions, 13 years ago I quickly gained the nickname ‘business card’ with my peer group. At almost every opportunity I gave a card to anyone who would have one. It was a necessity back then to get the business off the ground. When Leslie sent me this post I was delighted as its a topic I’ve not written much about before. Enjoy…
Leslie Harding an Events Management graduate from Leeds Metropolitan University who has a keen interest in entrepreneurship and business development.
Many people argue that business cards have become somewhat obsolete since the 1990’s. Are they a worthwhile investment for start-ups?
In the 18th and 19th centuries, they were used to signal the arrival of someone important to your home or town. Today they are used as a way of self-advertisement much as they were previously but nowadays it is a less grandiose gesture, and more of a common attribute in business meetings. Which is why it is important to understand why they are a solid investment for any new business start-up.
Etiquette, seemingly an old and outdated formality can have a surprising effect on our modern lives and business. Business cards are very much about business etiquette. It is very much part of the corporate custom to swap business cards with people you meets at trade shows, conferences and such like. It is the first point of call for anyone you meet on a professional level and offers an extended first impression of you and your business.
You should also consider having double sided cards printed if you plan on working or expanding into different countries. Make sure your business cards are suitable for the foreign market and have them printed with the language of the country on one side. If you personally hand someone a card make sure you hand them it with their spoken language upwards.
Up close and personal
It is suggested that business cards help to increase personal relationships in the business world. They are important for this reason. Business is arguably all about contacts, people buy from people and connections are important. Business cards help promote personal relationships in the working world. Your business card is an extension of you and the first impression you give, the two should go hand in hand. Make it personal and professional at the same time, many people suggest a photograph of you helps to enforce this idea and also helps people put a face to a name, literally.
Business cards as mentioned are an extension of you. They are the second, “first” impression people are given of you. They should reflect you and what you do purely and simply. They are a way of self-promotion and advertisement and you should make sure you have more than enough when attending conferences and meetings with potential suppliers or business partners etc. Make them simple but effective.
Your cards should express you and what you do. They should be eye catching and have relevant information on them only. You should stick to the simple, “who, what, where, when and how to contact you” layout, your contact section should include your social media and website information. Keep your design clean and not too over the top, although a little personality won’t hurt covering your business cards in Hello Kitty is not relevant unless you’re running a fan club.
Cheap cost not cheap quality
You do not have to pay through the roof for marketing materials. Starting a new business is expensive and where possible you shouldn’t cut corners especially with your marketing materials as these are what your investors and customers see. This doesn’t mean you need to re-mortgage your house. There are plenty of options out there it’s just about shopping around and finding the best deals, companies offer free online personalisation and often free sample bundles. This is a great way to test the water and a cheap but professional quality source. Business cards are still widely used and for new business start-ups they are a great way of selling your company to potential investors, partners and your clients and customers. They are by no means the only reason you will succeed but if forgotten about can reduce your impact in meetings, imagine going to an interview without having prepared or leaving your CV at home.