At Optix we regularly consult on Blogging and help people get setup on the right platforms. We give them tips and advice and away they go. So the question is, should you blog and what benefits will it give you?
If you’re a business owner/startup, a great blog can do a number of key things for you:
>> Position you as an authority in your industry
>> Show you are credible (if you keep it up and have great content)
>> Help you with the practice of ‘Inbound Marketing’ – I’ll explain this below
>> Allows you to build a follower/fan base/database of emails
>> Has huge benefits with the Search Engines – Google loves blogs
I just want to focus today on two of these points, that of Inbound Marketing and the Search Engines.
If you’re going to blog you might need to change your mindset in terms of it’s marketing worth. Blogging is not something that happens overnight. You need to be prepared to blog regularly (I try once a week but if I miss that people notice!) so make sure you can set aside time. Don’t expect to get something from every post, this is a long term strategy. You’re building a base, a home for your material. The concept of inbound marketing is quite simple, give away value to demonstrate you know what you’re talking about and people will come to you. When they respect you and see you as a trust agent you will find people want to use your service. You’ll also find that by increasing your authority, you’re able to increase your pricing. The better you are known and respected, the easier it will be for you to charge a premium.
But here’s my caveat – If you’re going to blog, you need to give it your all. Write every post with passion as it won’t take much for people to turn off…
My second point refers to that of the search engines. There was a time when we were telling clients that their sites will take weeks or months to get listed in search engines. Due to the way blogs work and are built, this time period has been shortened massively. There are still a number of things that stand in the way of your blog and the hallowed first page of Google but the time taken to index a new post can be days rather than weeks. Throw in a bit of search engine optimisation knowledge and away you go, on your journey to real results.
So the question for me is not really whether to blog or not to blog, it’s when are you going to start? Oh and by the way, the guys at Optix can help you with that – check out the details here (shameless plug)
So how are you getting on with blogging? Have you started? Is it helping your business? Are you scared of starting?