If I were a solicitor…

If I were a solicitor…

A week or two ago I tweeted the following, “If you were a solicitor, what would you use Twitter for”. I did this because I was visiting a solicitors that day and wanted to show both the power of crowd sourcing but also what other people’s ideas were. I was pretty overwhelmed by the response to be honest, receiving over 25 replies before I’d even got to my meeting.

So this got me thinking, why not start a new blog series called “If I were a…” The idea is that every month or so I’ll crowd source a blog post on a different industry and credit everyone that takes the time to write back and participate. :)

So any solicitors out there listening, here are a few of the tips from the twitter community for you:

0neLife – Trust, authenticity and finding a voice

lukus1984 – To gain social insight & perspective on particularly tough moral issues, especially surrounding current affairs. The peoples voice!

jaimesteele – Use LinkedIn to build relationships – Complete profile 100%, add applications esp slideshare, add as many connections as possible

in_house_lawyer - I’m a solicitor and use twitter! Here’s why: http://bit.ly/azuFPa

Partridgewilson – No hard sell. Be interesting & informal but professional. Try to engage with followers as you would in any other social setting.

sarknight – To update re changes in legislation and to connect with local businesses in a different way to other firms

Nick_Edin – Networking, giving advice, sharing information, mentoring stars of tomorrow, business development and reputation.

RalliSolicitors – Good Morning. Where would you like us to start? (I was impressed with these guys listening out :))

Joel_Hughes – Help project credibility in target services, build relationships with key prospects

Innovateip – Not a solicitor but a Trade Mark Attorney, use twitter for 50% social/50% business with hints and tips about protecting IP

MattYoungMedia – I think Twitter would give a solicitor the chance to show their human side…

steelcitym – A solicitor should be an “informer”. They have to read daily to keep up to speed. Blog, write & post before others do it first!

So there you have it, a selection of the best tweets I had back from the community and some good solid advice.

So if I were a solicitor what would I do (and I do have the benefit of more than 140 characters of course) :)

  • Create an account under my name – using a full name
  • Create a detailed bio
  • Link back to my firms website or my personal blog if I had one
  • Setup tools allowing me to monitor for terms surrounding my area of law and location
  • Engage with the people those tools find
  • Pay special attention to the ‘Influencers’ in my game – It didn’t take me long to find that one of the most active solicitors in the UK on SM is @brianinkster – I’d watch and learn from people like Brian
  • I’d engage where possible – always looking to build credibility and authority
  • I’d add value by linking to articles of interest that I find about my area of law
  • I’d look for local news and help push that out to my network
  • I’d find my clients and current contacts that use the networks and make sure we are connected and engaging online
  • I’d follow useful resource sites like http://twitter.com/legal_week
  • I’d Retweet articles and sites of interest to my followers

Most importantly I’d try and give value where possible and project my personality in order that when someone needs my services I’ll be in with a shout of that contact or having my name passed on.

If you were a solicitor what would you do? Maybe you are a solicitor and want to let us into your strategy for social media?

Social Media ROI and Likeminds – WOW

Friday the 16th of October saw Exeter welcome a new social media conference to the Westcountry – Like Minds. My company were lucky enough to be one of the local sponsors and our logo sat impressively on the big screen behind the speakers alongside the like of Magners and Starbucks – not bad exposure I say :)

The reason for this post is to try and reach a few more people and explain the power of using social media in your business. I’ve also been flying high on a wave of social media love since the conference on Friday and want to tell the world about it :)

A few facts first:

  • The conference tackled the issue of ROI in Social Media
  • There were over 200 people there
  • Over 500 watched the conference on Ustream – A live stream of the event – still available here
  • People interacted with the conference in real time from all over the world – Even Stephen Fry the Twitter God dropped in digitally to say ‘Hi’ to everyone there!
  • The twitter fall, which was projected onto the screen while panelists were talking had thousands of tweets on it
  • Two of the keynote speakers flew from America especially to talk at the conference
  • Another keynote speaker – @darenBBC worked for the BBC for some time and was instrumental in putting Microsoft and IBM together as well as working on the iplayer!
  • The last keynote speaker – @mazi is in charge of social media for SKY!

Now here’s the thing – The two guys in charge of this whole event @scottgould and @drewellis didn’t even know each other this time last year! They met on Twitter and through a building of trust using social media, became closer until they decided to launch likeminds together earlier in the year. Now take into account that every single one of the sponsors bought into the event and the organisers purely because of social media. None of us knew Scott or Drew this time last year but like they had done, we had met through our love of social media and innovative thinking. Amazing as this all sounds, its even more amazing to think that this WHOLE event was put on and organised using social media – not a single bit of traditional advertising was used – Scott interacted with and finally met @treypennington and @thebrandbuilder on twitter (our two American friends) and after a visit earlier in the year by Trey, they agreed to talk at the conference – Another victory for social media.

Now Exeter is not known for its conferences or foresight when it comes to technology so to get the numbers mentioned together in a room was a remarkable achievement. I’ve been working in Exeter for over 10 years now and never seen anything like it.

If you want to see the interest in the conference and everything it’s generated since, take a look at the hashtag #likeminds on twitter here. An amazing event experience.

Social media has the power to break down barriers like nothing I’ve experienced before, for example I sat next to one of my competitors all day as we tweeted and retweeted each other on the twitter fall. We then shared dinner that evening (with others I have to say ;)) and it just made me marvel at how important getting ‘like minded people’ together really is. We have undoubtedly become closer due to social media and I’m thankful for that. I also met a lot of fantastic new people at the conference and cemented relationships with others – I literally cant wait for the next one.

Likeminds in itself was a testimony to what social media can achieve if implemented correctly. The return on investment for all involved was huge.

If you’re not using Social Media in your business yet then I strongly suggest you start thinking about it. Of course, if you’re stuck, then Optix Solutions can give you a helping hand :)