Using Social Media to Enhance Employability

I’m really excited as tomorrow I’m going to be spending the morning with students at Exeter University, talking about Social Media and how it can help their job prospects. We all know its a tough world out there right now and getting a job is a lot harder than when I left the same University, 12 years ago.

I’m excited because when I was there, I didn’t have any of the tools available to these guys to help my search for work. Those who want to give themselves a head start in life really do have a fantastic opportunity to do so.

So here are my top tips to any student looking to use Social Media to enhance their employability potential.

1). Without wanting to start on a negative note, the first place to start is understanding privacy settings and what employers these days use the web for – Googling your name. Have you Googled your name (that’s mine by the way) to see what turns up? Have you checked to see what information people can turn up on you on Facebook without being logged in, or through a profile that is not friends with yours? If not, I suggest you do, because rightly or wrongly prospective employers will be doing so.

2). Right lets get positive now. If I could give one piece of advice to a prospective employee it would be to start blogging. How many CV’s do you think every job you go for is going to attract? How many of them link to a blog which shows off their knowledge, thoughts & personality? Not many I bet you. So here’s your number 1 chance to stand out. With tools like WordPress so easy to use (and free), you can start a blog today, while you’re at Uni and demonstrate to future employers 1000 times more about you, than you can on your CV.

3). Start listening & learning. Use tools like Twitter to start searches for people tweeting in the area you’re looking to get work. Build up a picture of who is about and begin to engage with them. Getting to know a prospective employer before you’ve even applied for a job could just give you the edge you need when it comes to interview time.

4). More Learning. Really?!? Yup ‘fraid so. The workplace is very different to Uni life. Find industry experts and influencers in your field of choice and follow them on sites like Twitter. Learn from them, create your own posts about the things they say on your newly formed blog. Find the thought leaders out there and start to build up real world knowledge of what business is really going to be like.

As an aside, if you’re into Business & Marketing here are a few great people/companies to start with:

Chris Brogan
, Seth Godin
, UnMarketing
Mashable & Econsultancy

5). Make LinkedIn your corporate network. In the business world many of us use LinkedIn as our corporate network. We keep personal stuff to Facebook so that’s not much use to connect with us on. Twitter is more difficult to build close connections on quickly, it takes time. Start to add people you meet at job fairs/events/shows/out networking and build your numbers. Know people in the local business community (family/friends etc)? Add them too. Numbers lead to leverage in LinkedIn and as you take your profile wherever you go in your working life, you should start to see this as one of your most valuable assets.

6). Be Proactive – When I’m looking to recruit, I want someone that stands out. I want someone that makes the effort to go the extra mile. I want someone that doesn’t just send me in a CV and hope for the best. Recruitment is expensive for us company owners. You can not only save us money but show you’re different by finding me on LinkedIn and sending me your details. Ensure to tell me not just about your skill set, but why you want to work for me, what you can bring to my company and why you’re different. You’ll be ahead of 95% of other candidates already and if you’ve done everything else I’ve said above I may not even bother seeing anyone else!

Guys, if I were looking for a job now I’d be really enthused by all the ways I can make myself stand out. The question is….are you?

Now Your Thoughts

  • Have you got any more tips for the stars of the future?

5 ways to gain better Search Engine Listings

5 ways to gain better Search Engine Listings

Ladies and Gents, this post was originally written for my local paper – The Express and Echo. I felt the content was important to re-purpose for my blog.

I’m going to focus today on Search Engine Optimisation or SEO as it’s often referred to.

SEO is not a dark art. Don’t let anyone tell you otherwise. If you put the right things in place, you’ll start to see your rankings in major search engines improve. Where you might want additional help from your agency is when this is critical to your business and requires constant improvement to gain more and more rankings and therefore sales opportunities.

Here are five top tips you can do YOURSELF, today, to improve your rankings.

1). Add a blog to your site. Look at sites like www.wordpress.com which offer free blog software. You can download this and put it on your domain name (web address) and start to reap the benefits of blogging. A blog is given more respect from search engines due to the underlying software and fact that they are often updated regularly (Google loves fresh new content to sink it’s teeth into).

2). Ask for links. A link from someone else’s site to your own is seen as a vote for it. The more good quality links you have coming to your site, the better your rankings are likely to be. Ask yourself who you can approach for a link today – make a list and send them an email – now.

3). Create targeted content. You’ve installed your new blog so what do you write about now? Consider what you want to be found for in search engines. Is it XYZ product? In which case, you need to write about that product and give google and the others the chance to find multiple references of this product within your site. Try and provide value to the user – don’t just tell them why it’s great you’ve got this new product – sell the features and benefits of it for the user. Here’s a few suggestions for titles:

“Why the XYZ is so good in our opinion”
“5 great reasons you should consider buying the XYZ today”
“Review of the XYZ”

4). Page Titles. You see that blue bar at the top of your Internet Browser? That’s your page title. Every page can have and should have a different title. Lazy designers or those without the expertise will probably use the same title throughout your whole site. This is a huge waste and should be changed immediately. Consider again what you want to be listed for in the search engines and then try and make the title of that page match the content on the page as much as possible.

5). Google Product Feed. Ok so possibly not strictly SEO but as it’s part of Google I’ll include it here. If you’re selling products on your site and have a credit card system you can export these products into the Google shopping area. This takes some technical expertise but is well worth investing in, so ask your agency to look into this for you as soon as possible as it can lead to almost instant sales without huge investment. It’s also a great way to get a presence in Google if you’re struggling in the natural listings.

So there we have it folks, 5 lovely tips to take away and action today. I can pretty much guarantee you that if you start to implement these on your site today, you’ll start seeing the benefit very soon.

Image courtesy of Danard Vincente

Now Your Thoughts

  • Have you got any great success stories from your hard work optimising?
  • If you had a top 5 list, would you add something I’ve missed into it?