THE TRUTH ABOUT BUSINESS & ONLINE MARKETING

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Interview with a Millennial

A Millennial

The Millennial generation is getting serious. They are serious employees in serious positions of responsibility and serious buyers of our products and services now. At Optix Solutions I’ve been lucky enough to employ a number of this generation and I tell you what, they are different breed. If you don’t recognise the nuances of this generation and how they like to buy/be engaged with you will lose out.

In this blog I interviewed a member of the Optix team – Chris Boyd to get his take on life. I hope you get some interesting insight as I did.

[Interview Starts]

Me: So what drives you?

Chris: Career progression, responsibility and enjoyment more than anything. I think unlike in the past, Money is a secondary goal, as long as your continuously improving and widening your skill set you’ll naturally land better (and higher paid) roles.

Me: What matters to you?

Chris: That I’m ahead of the game, that I have knowledge in all areas of my field and that people see me as the ‘go-to-guy’ when they want objective and helpful advice. I also want acknowledgement of my good work. It’s happened too many times previously where my work has been passed off as someone else’s. Sometimes you just have to accept    that your not going to get recognition, but being a bit outspoken when it comes down to it does help – and if that bothers the other person: so be it. Likewise I won’t accept acknowledgement for other people’s work.

Me: What sites/apps do you and your friends interact with on a daily basis?

Chris: Facebook and Twitter is where I go to learn about current affairs. Snapchat, whatsapp and Instagram are the main channels I use to actually interact with my friends.

Me: How long do you spend online each day?

Chris: I’m online for my job and my downtime. I’m constantly connected, even down to my entertainment, it’s all streamed through Netflix, Now TV or Catch up channels. When I’m awake: I’m connected.

Me: Can you imagine a world without the internet?

Chris: I can imagine it, but it would be a struggle!

Me: Who do you look up to?

Chris: I look up to those around me that hold more knowledge and have gained success through that knowledge. I think it’s important to not overly idolise the likes of Mark Zuckerberg where luck has played a major role in their success. I have colleagues and clients close by that I look up to as successful and intelligent business people.

Me: What do you want from a job?

Chris: As cheesy as it sounds, I want to be happy. If you’re spending upwards of 9 hours a day doing something, it has to be enjoyable and worthwhile. I want to see results. I want to know that I’m making a difference. Whether that’s someone complimenting you on your service when watering in a restaurant or seeing a clients eyes light up when there’s been a major increase in traffic to their site.

Me: What do you want from an employer, any advice?

Chris: Flexibility and trust are a big driver for me; I know that I’ll always go the extra mile to ensure work is complete and in most cases I’ll try and exceed expectations. With this in mind, employers need to be flexible, if I’ve worked 2 hours overtime yesterday I don’t expect to be penalised for turning up 2 minutes late the next day – you’ll only deter me from sticking around. If you value your millennial employees – pick and choose your battles and ask yourself, “is what I’m about to say Trivial in the grand scheme.”

Me: Why is being a millennial in the workplace today different to previous generations?

Chris: I think today establishing yourself and finding a career path is much easier, you have a lot more support and resource, and university is very accessible. That being said, everything is much more competitive. In order to succeed nowadays  you need to go the extra mile and allocate some of your free time to educating yourself. When in the workplace you’re constantly playing catch up to your more experienced counterparts, so you have to be out to impress.

My personal (and perhaps slightly controversial) opinion; is that having a degree nowadays isn’t anything special. If we all drove Ferraris and Lamborghinis they wouldn’t be considered a luxury car; it’s exactly the same. Without the additional time investment, shelling out for courses, reading blogs and listening to podcasts – getting ahead will be a struggle.

Me: Where will you be in 10 years time?

Chris: No matter the industry I think it’s important to aim for the top, when I worked in hotels I worked everyday with the end goal to be general manager. Now I’m in Marketing I aim for director/CMO or agency/business owner. I’m not sure where I’ll be, but wherever it is, I’m confident I’ll be at the top!

So I started a YouTube Channel!

Screen Shot 2016-02-06 at 11.33.14

My first four YouTube Videos are live and I’m loving the feedback I’ve had already – its quite humbling and suggests that its certainly worth persisting with. To bring you upto speed you can check out my channel here: https://www.youtube.com/c/alastairbanks

For ease though, here are the first four videos – please forward on to students with an interest in personal brand or development, business owners and entrepreneurial friends, I will hugely appreciate it as it’s not easy creating content for a small following – you do question if its worthwhile.

My first video was about procrastination:

My second was about the most influential business book Ive ever read:

The third was all about Goal Setting:

And the fourth was about change and how important it is if you want to grow:

Please make sure you subscribe to the channel so you don’t miss anything. I’ll do my very best to make the content as useful as possible.

Thanks again

Al – @banksy6

Just Do It

So today I embarked on my first trip into YouTubing. I created my first video called ‘Just Do It’, aptly named because I wanted to just get something up there, learn from it and improve. I’ll let the video do the talking. If you like it and you want more, please subscribe and share.  

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Eight things that changed my life in 2015

2015-06-21 20.08.15-2

Yes folks, its that time of year again. The round up post you’ve all been waiting for 😉 Don’t forget that if you’re interested in my posts from the last few years, you can find them here: ’09, ’10, ’11, ’12, ’13,’14 2015 – Its been a big one! Featured here are my first child, […]

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How to Position Yourself as a Thought Leader Using Social Media

Thought Leadership

Social media used to be optional and strictly personal.  It used to even show generational preference and was something that adolescents and young adults messed around with.  Radical changes have made social media a vital factor for businesses and professionals looking to succeed.   New vocabulary has also come along with this new use of […]

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Benefits of using psychometric testing in your team

colours

We recently paid for the team at Optix to be profiled using a psychometric testing system called ‘Insights’. After collating the results and sharing, we then took them on a half day with a trained Insights professional and motivational coach Jack Russell. To say we’re all buzzing about it would be an understatement. Why did we […]

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Meeting Etiquette

Meeting Etiquette

We have a few hard and fast rules at Optix for our meetings. I thought I’d share these in case you can glean something from them. I can’t take full credit for these. I reworked some that I saw at one of our lovely clients – Trinity Fire and Security. Optix Meeting Rules First rule of […]

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Generational Management 

generation

If you’re managing more than a few people, there’s a good chance they might cross generations and guess what, those guys have different needs. I believe strongly that its not up to them to change, its up to you as a leader to adapt and understand those needs so you can get the best from […]

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How to increase staff motivation – help with their dreams

Ardour Rose

Want to increase staff motivation and loyalty? Then encourage them to pursue their dreams! Everyone has a dream. Whether it’s to earn millions, retire early, travel the world, own your own business, become a professional golfer, or have a family…. everyone has a dream. A number of years ago I read up about Google and the […]

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Why ‘I’m really busy’ is a terrible phrase.

Time is money

Go on admit it, you’ve said it yourself haven’t you? I have. I say it a lot. So much so in fact that I’m outing myself in an attempt to curb my use of this horrible phrase. Maybe you’ll join me? I recently read this except from someone on twitter: “Imagine there is a bank […]

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