THE TRUTH ABOUT BUSINESS & ONLINE MARKETING

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Are your ears and eyes always open?

lockfix24

A few years ago, at a time when I was still able to drive around in an impractical car (before the requirement for a 5-seater family car), I faced a dilemma one morning when I managed to lock myself out of said motor.

Luckily, my neighbour happened to be the owner of Lockfix24 (a local locksmith’s in Exeter), and after a quick search on Google for his emergency number – he quickly came to my rescue.

Kenny was a complete life saver that day, turning up within the hour and “breaking” me back into my car without leaving a mark. He was reliable, quick and efficient, and I cannot thank him enough for helping me out at such short notice. The thing I didn’t realise at the time was that one day Kenny would be knocking on the Optix Solutions door, asking for our help with his website and digital marketing – something he saw as vital to the success of his business. Kenny is now a happy client at Optix, and drops in on a regular basis to catch up with the team (he usually brings in a treat or two which the team are always delighted about!).

This scenario reminded me that you never know when a chance meeting with someone can end in a business opportunity and that wherever you go, and whoever you talk to you are always representing your business, as are your employees.  I encourage my staff to take a positive approach with everything they do, whether they are talking about Optix outside work, tweeting about something online, or chatting to someone in the street as you just never know.

My wife jokes about how many times I’ve turned a seemingly chance meeting into business for our company but I guess that’s just down to the way I approach every conversation.

If you have your opportunity antenna up and are prepared to talk business at all times then you’ll generate leads. Maybe that’s not important for you. But hey its one of the key reasons my business is now celebrating its 15th year and one I thought I’d share with you all today.

Why I love the Ryder Cup so much

rydercup

Lets face it the Ryder Cup is a sensational event for any sports lover.

Apart from the fact its so different to its standard format of the game and pits the best players from either side of the Atlantic against each other for three days, its neither of these reasons I want to focus on.

The main reason I love the Ryder Cup and especially the European effort is because of the passion and camaraderie that is clearly evident in their team. There is a lesson for us all to take from the way that team work and support each other over the weekend. 

‘Teamwork’ is an often overused term in business, I do it myself no doubt. That said, even if I use it too much and recreate just a small percentage of the togetherness that the Europeans displayed this weekend, I’ll be a very happy man.

Its important to remember that the Ryder Cup players have no monetary incentive to win this coveted trophy. This is all about pride and playing for the team and before any of you tell me anyone would do the same, I’d call in to question the England football team! #coughcough

The European team comes together from all backgrounds and nationalities. You’ve got players in their early 20’s with some almost double their age. You’ve got big personalities and shrinking violets. Paul McGinley I salute you for what you’ve achieved in getting these guys to work so closely together. You’ve built a family!

Just take a look at the camaraderie around the course. The fist pumping when holes are won. The kissing and man-love between Donaldson and Mcginley when the trophy was theirs. The fact the players who’ve finished their rounds always follow the others round to support them on those final holes.

Possibly the most poignant moments for me are those where you see an older member of the team take a younger member under their wing. This weekend, for me, most noticeably were the efforts of G-Mac and Dubuisson and of course Lee Westwood and Donaldson. True team spirit and respect for each others experience.

So its less of an educational post today and more of a hat-tip to the fine captaincy from McGinley. I’m sure we could all learn some very valuable lessons from you when building our teams. I’ll be looking out for any tips over the next few weeks on how you did such a fine job.

Well done team Europe. An inspiration to me and millions of others across the continent.

#rydercupglory
#bringthenoise

Photo courtesy of: https://www.flickr.com/photos/scottishgovernment/

How to use LinkedIn to generate Sales Leads

How to use LinkedIn to generate sales leads

In the last 3-4 months I’ve generated more than 50k’s worth of direct business from my personal LinkedIn account. I spend around 2-3 hours a week on the website and I have a set process for how to get the most from it. At Optix, we spend a fair bit of time training our clients […]

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Failure For the Win!

In a world that shouts about success, it’s a natural human trait to regard failure as a negative thing. People often cover up their mistakes and find them hard to admit to. In my business I’m a huge believer in and encourage my team to shout from the roof tops about their failures (ok sometimes […]

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Not all clients are right for you

coloursuit

What, people who pay me money aren’t necessarily right for me? Surely not. One of the hardest lessons I’ve learnt over the years is that our business doesn’t suit everyone and everyone doesn’t suit our business. The problem I have is that as someone who has a fairly high need for approval (I like to […]

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Digital Marketing Tips for 2014

Digital Marketing Tips

Afternoon all. I trust you all had a fantastic start to the year? I’m sure, being driven people, that your goals are set, you know what you want to achieve in 2014 and now its just a case of making it happen. As the owner of a digital agency in Exeter I want to cover […]

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Breathe for Jo

Dear Friends, Its not often that I’d ask you to support something or give your time to a cause that you might not have any link to but I’d appreciate just 5 minutes of your time to read this and the article it links to. My good friend Jo Smith has two terminal illnesses, pulmonary […]

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What is Inbound Marketing?

inbound marketing

–Update to Post Mar 2014– For many years us marketeers have focused on outbound marketing. A one-way message, attempting to buy people’s attention. Think Radio, Think Advertising, Think TV Adverts. With Inbound Marketing the focus switches to ‘earnt’ attention. By providing your prospects with something of value they give you permission to keep marketing to […]

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7 things that changed my life in 2013

wedding

So it’s that time of year again where I look back and reflect on the year just gone. The intention? To reflect, to learn and to take some positivity into 2014. I’m hoping that these points may help/raise some questions/give you ideas too. Ok, so you won’t be getting married to my wife (or at […]

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When the chips are down…

Peter Pope

Yesterday I said my final goodbyes to one of my closest friends, Pete Pope. Pete was only 38 and was taken from us far too early. He was an inspirational guy and one that we can all learn from. If his short life can inspire just one or two people to take action and change […]

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