To Blog or Not to Blog – That is the Question

At Optix we regularly consult on Blogging and help people get setup on the right platforms. We give them tips and advice and away they go. So the question is, should you blog and what benefits will it give you?
If you’re a business owner/startup, a great blog can do a number of key things for [...]

Go and Fail….Now

We all make mistakes – it’s how we learn.
It regularly surprises me that so many people seem afraid to fail.
When I talk to people about blogging (and often, this is in order to convince them to try it), one of the things I hear a lot is that they are worried about writing something that’s [...]

How to use video in your business

Video is changing the market. A few years ago it was too expensive to record things for small businesses. Professional cameras, capable of good enough quality were out of reach to Joe Public and bandwidth costs for hosting video on your website were outrageous. The game has now changed, you can get a flip camera [...]

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Asides

How Influential Are You?

I’m writing today about a project that the Fast Company is running called the Influence project.
The concept of the project is to find the most influential people online. They measure this by giving each person taking part a unique link and asking them to promote it as much as possible. A click on that link [...]

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