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How to Position Yourself as a Thought Leader Using Social Media

Thought Leadership

Social media used to be optional and strictly personal.  It used to even show generational preference and was something that adolescents and young adults messed around with.  Radical changes have made social media a vital factor for businesses and professionals looking to succeed.   New vocabulary has also come along with this new use of social media – and one of these is “Thought Leader.” Thought leaders are individuals who have captured the attention not only of industries at networking events and conferences, but also of social networks, leading the way in what people should read, do, think, buy, consider and talk about with their friends.  To make it as a thought leader, social media can be an excellent tool used to up your image and popularity.  Below are some tips to help you get started on the do’s and don’ts of using social media to position yourself as a successful thought leader:


Pick platforms with care – With many social media options coming out and new ones cropping up, be sure you pick ones that are popular among the audience you are looking to reach.  Remember that many social media platforms are a flash in the pan.  Before you sign up for the latest new thing, see if it will be around enough to bother with. 

Listen – Read up on others who promote similar ideas, find new important and relevant information to your industry or cause.  Then share it.  To gain credibility and interest, you must show that you know what leading experts are saying and what the studies show.

Start conversations – Begin new lines of thought for your area of interest by asking good questions and initiating new interpretations or explanations.  Ask for other’s input.

Provide useful information – Make what you post useful and relevant.   You can start by answering questions that people often ask you.  Provide links to your research and blogs that elaborate and provide longer answers to these questions.  Depending on your focus, you can also post information on how to use your product, or tell your own story of how your research has helped you. 


Abandon your blog – If you have a blog, maintain it.  Nothing shows that you’re not taking care of your audience like a blog that hasn’t been updated in months (I fall foul of this myself quite often).  Also, avoid turning your blog into an advertising platform.  People are tired of seeing ads all day long – a blog should provide useful and relevant information related to your product, but not sell it.

Advertise – Don’t use your social media accounts to post logos, ads and promotional lines.  Social media is about people, idea, even the news.  People will eventually unfriend you on Facebook and stop following you on Twitter if all they see are ads. 

Spend too much time on it – Social media is important, but you need time for other things as well.  If you think you’ll be able to keep up with numerous social media accounts, forget it.  Doing one or two platforms well is better than five with a mediocre standard.  Set time for working on it and let the rest go.

Got other ideas on positioning yourself? Please share, we’d love to hear.

Benefits of using psychometric testing in your team


We recently paid for the team at Optix to be profiled using a psychometric testing system called ‘Insights’. After collating the results and sharing, we then took them on a half day with a trained Insights professional and motivational coach Jack Russell. To say we’re all buzzing about it would be an understatement.

Why did we do it?

We all communicate and like to be communicated with in different ways. Our preference will be based on something born in us as well as key points in our upbringing. Often the challenges seen in team environments comes down to a lack of understanding of this. So often people will assume a lack of respect/disliking when someone is different to them. Often its no more than a misunderstanding or a clash of personalities.

How does Insights work?

The system is based on a coloured wheel. Starting with Fiery Red in the top right, you move to Sunshine Yellow in the bottom right, Earth Green in the bottom left and Cool Blue in the top left. There are various shades and mixtures of the colours as you go round but for ease lets just talk about these four energies. Those in the right hand quadrants are considered extroverts (red and yellow) while those in the left are more introverted (green and blue). Those in the top are more task focused (Red and Blue) while those in the bottom are more people focused (Yellow and Green). If you fall into the Red category you’re likely to be driven, dominant perhaps demanding and sometimes difficult – when speaking to these guys you better know what you’re talking about, don’t give them any fluff, just get on with it. They hate wasting time. The Yellows, as their colour would suggest are bright and bubbly. They are probably the ones standing in the middle of the room chatting or inspiring others. You want to be spending time getting to know these guys and involving them in the big ideas. Greens are calm and helpful. They are driven by strong belief systems and you don’t want to mess with that. Be slow and steady in your communication, don’t rush them. Finally blues are detailed and very task focused. An eye for getting things done exactly and in a precise manner is what drives them. When communicating with them ensure you are precise and have all the facts. 

Why is this important?

We were asked to do an exercise in our groups which involved organising our perfect night out (I’m a sunshine yellow by the way…YAY…according to my colleagues that can also mean ‘annoyingly cringey’ but hey I’m ok with that 😉 The yellows went off bullet pointing a night with laughter, friends, frolicking and drinking, all of which takes place in multiple locations through the evening. The blues went about precisely describing a night out somewhere they have been before (so they knew the consistency) and a pre-booked taxi home. Red and Green were similar distances apart. This was an eye opener for me. Consider this in a work scenario; put these people in an office or team without an understanding of what makes each other tick and its bound to fall over occasionally.

Key Take Aways

Its all well and good understanding Insights, its what you do with it that makes it worthwhile. My immediate takeaways are as follows:

1). You are a mixture of colours. You can’t just pigeon hole someone. This is key when considering the person you’re communicating with because….

2). Its your responsibility to change your communication style to that of your colleagues, not theirs to adapt to yours (although clearly if they do there is perfect harmony!)

3). Working in teams involves skills from all the colours – are you playing to the strengths of those individuals or making them do something they are naturally not good at or where they expend an awful lot of energy doing their best to perform.

I’d highly recommend using the insights profiling in your business – it will change the way you view your colleagues and give you an edge with your communications that lead to a better environment and culture. I’ve not even touched the sides with how it can help your comms with clients – what would that mean to you to have better relationships with them? 

Have you used profiling in your business? How has it changed the way you do things?

photo courtesy of Steve Corey

Meeting Etiquette

Meeting Etiquette

We have a few hard and fast rules at Optix for our meetings. I thought I’d share these in case you can glean something from them. I can’t take full credit for these. I reworked some that I saw at one of our lovely clients – Trinity Fire and Security. Optix Meeting Rules First rule of […]

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Generational Management 


If you’re managing more than a few people, there’s a good chance they might cross generations and guess what, those guys have different needs. I believe strongly that its not up to them to change, its up to you as a leader to adapt and understand those needs so you can get the best from […]

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How to increase staff motivation – help with their dreams

Ardour Rose

Want to increase staff motivation and loyalty? Then encourage them to pursue their dreams! Everyone has a dream. Whether it’s to earn millions, retire early, travel the world, own your own business, become a professional golfer, or have a family…. everyone has a dream. A number of years ago I read up about Google and the […]

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Why ‘I’m really busy’ is a terrible phrase.

Time is money

Go on admit it, you’ve said it yourself haven’t you? I have. I say it a lot. So much so in fact that I’m outing myself in an attempt to curb my use of this horrible phrase. Maybe you’ll join me? I recently read this except from someone on twitter: “Imagine there is a bank […]

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Why the young are our future

Innovate or Die

The first high jump event was recorded in the early 19th century. From then until 1964 athletes had all used something called the scissors technique. Essentially they approached the bar and jumped with one leg going over from the side first, followed by the second, all the time remaining bolt upright. Then in 1964 something […]

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Do you actually want my business?


This is in danger of turning into a rant I’m afraid. Sorry about that. Recently I was in the market for a new car. I’d had my current wheels for about 6 years and although I loved them, they were getting a little old and my priorities had changed. Now it’s about showing my commitment […]

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6 things that changed my life in 2014

2014-08-25 12.14.16

Yes folks its that time of year again. While I’ve been a little light on posts in 2014 there is one that must be written. This one. 2014 has been an interesting year, one which has seen a lot of change in both my personal life and business dealings. In a year that saw Optix […]

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Are your ears and eyes always open?


A few years ago, at a time when I was still able to drive around in an impractical car (before the requirement for a 5-seater family car), I faced a dilemma one morning when I managed to lock myself out of said motor. Luckily, my neighbour happened to be the owner of Lockfix24 (a local […]

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