THE TRUTH ABOUT BUSINESS & ONLINE MARKETING

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Failure For the Win!

In a world that shouts about success, it’s a natural human trait to regard failure as a negative thing. People often cover up their mistakes and find them hard to admit to. In my business I’m a huge believer in and encourage my team to shout from the roof tops about their failures (ok sometimes its best to do that behind closed doors of course) so they can learn from them. I try and encourage an environment where they aren’t afraid to come forward and admit mistakes, after all if they don’t take responsibility for things, then no one benefits.

I believe that my mistakes spur me on just as much as my successes do. As the great Albert Einstein said, ‘A person who never made a mistake never tried anything new.’ In business there’s no right and wrong, and no clear path ahead. You simply have to try your best with the tools and resources available to you.

No successful business got to where they are today without taking measured risks. Some of these risks will have paid off, and others won’t have. But to take bold steps forward in business (and in life in general!) you have to take a risk once in a while. As long as these are calculated, measured and reviewed, then whether they succeed or fail doesn’t matter that much. Along with your successes, your failures go towards creating a richer tapestry of life, just remember that next time something doesn’t go your way.

Learning from your mistakes is a vital business skill to acquire. Rather than brushing your losses under the carpet, it’s crucial that you review them and understand what went wrong. Giving a bad decision a post mortem may be an uncomfortable task, but the lessons that you’ll learn will strengthen you and ultimately push you one step closer to success. Consider a top sportsperson/team – they’ll be using video methods to analyse not only their opponents before a game but how they played after it, always looking for the edge.

Take any successful person, look a little closer, and you’ll see that before their big wins there’ll be plenty of ventures behind them that just didn’t work. But successful people like this guy have resilience and an ability to self-reflect in common. They are able to acknowledge their mistakes, learn from them and move on. They value their mistakes just as much as they do their successes. These people inspire me.

 So it’s time to stop seeing your failures as disasters. They are simply indicators of what you need to do next. Let them be the encouragement that you need to stride forwards.

Not all clients are right for you

coloursuit

What, people who pay me money aren’t necessarily right for me? Surely not.

One of the hardest lessons I’ve learnt over the years is that our business doesn’t suit everyone and everyone doesn’t suit our business. The problem I have is that as someone who has a fairly high need for approval (I like to be liked), I’m first to jump into situations I feel need saving and while good at this, its not always the right thing to do. 

Customers, clients, people who aren’t right for your business cost you money, time, stress and the opportunity cost of doing better business. The question is can you recognise when to lay your hand down? Can you work out when someone elses pair just made a set on the flop to your pair of Aces? 

So why wouldn’t someone be right for your business? Ultimately it comes down to mis-aligned expectations. Usually these revolve around money, service and process in the business to business world. For example a client who wants everything for nothing is not a good match for us. A client that doesn’t want to work in partnership but wants to dictate the relationship isn’t a good match for us either. Recognising these traits early can save thousands of pounds. 

When you know the attributes of your ‘on-profile’ client type you can seek these people out and attract them to you. For more about Inbound Marketing Persona’s and Inbound Marketing check out this video I did a few months ago. 

In summary then, I’d strongly suggest spending some time thinking about what makes your perfect client and building your inbound personas. If difficult situations arise and you need to make tough calls for your business you’ll be armed with facts on whether someone is worth fighting for or not. 

While its hard to turn away business and especially hard to put business down that’s already been won, when it turns sour, sometimes its the right thing to do for all parties. 

Now Your Thoughts

  • Have you been in a position where you’ve said no to business or where you’ve stopped working with someone who wasn’t right for you? 
  • Have you worked on your Inbound Marketing Personas? Do you know who your ideal client is? 

Image courtesy of: https://www.flickr.com/photos/julierohloff/ 

Digital Marketing Tips for 2014

Digital Marketing Tips

Afternoon all. I trust you all had a fantastic start to the year? I’m sure, being driven people, that your goals are set, you know what you want to achieve in 2014 and now its just a case of making it happen. As the owner of a digital agency in Exeter I want to cover […]

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Breathe for Jo

Dear Friends, Its not often that I’d ask you to support something or give your time to a cause that you might not have any link to but I’d appreciate just 5 minutes of your time to read this and the article it links to. My good friend Jo Smith has two terminal illnesses, pulmonary […]

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What is Inbound Marketing?

inbound marketing

–Update to Post Mar 2014– For many years us marketeers have focused on outbound marketing. A one-way message, attempting to buy people’s attention. Think Radio, Think Advertising, Think TV Adverts. With Inbound Marketing the focus switches to ‘earnt’ attention. By providing your prospects with something of value they give you permission to keep marketing to […]

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7 things that changed my life in 2013

wedding

So it’s that time of year again where I look back and reflect on the year just gone. The intention? To reflect, to learn and to take some positivity into 2014. I’m hoping that these points may help/raise some questions/give you ideas too. Ok, so you won’t be getting married to my wife (or at […]

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When the chips are down…

Peter Pope

Yesterday I said my final goodbyes to one of my closest friends, Pete Pope. Pete was only 38 and was taken from us far too early. He was an inspirational guy and one that we can all learn from. If his short life can inspire just one or two people to take action and change […]

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3 Simple Ways to Keep up-to-date with Social Media Changes

social media

A statement I often hear is, ‘you can keep ahead of things because you live in this industry’. In many ways this is true. Things are changing so quickly and I have a great team around me who often pick up the latest changes way before me. However, there are a few quick tips I […]

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Inbound Marketing – A few key takeaways from IMUK13

inbound marketing

Wow – firstly just need to say this is my 100th post! Boom! It makes writing to thin air in the early days seem worthwhile when you hit milestones like this. Thanks to Dave at Optix for pointing this out to me! So last week I attended Inbound Marketing 2013 in London with my digital […]

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Work-life balance – A debate

worklife

Today I have a day off. But what does that mean for a business owner? Is it really a day off, where you completely stop thinking about work or is it a day off in disguise, where you pretend to do other things while secretly thinking about your next big work project or just check […]

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