THE TRUTH ABOUT BUSINESS & ONLINE MARKETING

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Why ‘I’m really busy’ is a terrible phrase.

Time is money

Go on admit it, you’ve said it yourself haven’t you? I have. I say it a lot. So much so in fact that I’m outing myself in an attempt to curb my use of this horrible phrase. Maybe you’ll join me?

I recently read this except from someone on twitter:

“Imagine there is a bank account that credits your account each morning with £86,400.

It carries over no balance from day to day. Every evening the bank deletes whatever part of the balance you failed to use during the day. What would you do? Draw out every penny, of course?

Each of us has such a bank. Its name is TIME.

Every morning, it credits you with 86,400 seconds. Every night it writes off as lost, whatever of this you have failed to invest to a good purpose. It carries over no balance. It allows no over draft.

Each day it opens a new account for you. Each night it burns the remains of the day. If you fail to use the day’s deposits, the loss is yours. There is no drawing against “tomorrow.”

‘I’m too busy’ or ‘I’ve got too much on’ are rarely ever the case. We might feel like this but the truth is we make a lot of choices in our lives which dictate the amount of time we have left. In truth, when we say we don’t have time to do something, what we’re really saying is that we’re not prioritising it.

Tell me this (and be honest with yourself) do you watch Game of Thrones or any of the other box sets out there when you get home at night? Do you sit and watch the news everyday? Do you spend time looking at pictures of cats on the Internet or watching YouTube’s endless funny clips? Its important to understand that these stop you doing other things so when your colleague comes asking if you can do them a favour or your boss really wants you to over deliver on something for a looming deadline, saying you’re too busy is perhaps the wrong choice of words.

I really hate hearing those words either at work, or in my personal life yet I say them myself so how can expect others not to? They are so negative aren’t they. How can you possibly deliver that sentence in a positive way without affecting the person you’re delivering it to?

Offer up a better way?

How about trying the following next time you feel yourself about to blurt it out.

“I’d love to help with that. I have a few other priorities that I must deal with now but I can help you tomorrow/later today if that helps”

“I’d love to help with that but I’ll be honest, I’m probably not the best person for it. Would you mind trying xyz and come back to me if they can’t help?” (Obviously make sure xyz is actually a good suggestion – this isn’t shifting things you don’t want to do onto anybody else!)

“Sure, I’ll be able to do that for you later… I just need to get a few other bits done before, is that ok?”

Before you use these though, consider the bigger picture and the excerpt at the top of this post. Do you have the right to say you’re too busy? Are you using your time wisely? Do things distract you when you should be doing work? Do you watch TV when you could be reading or improving your skills in something? Do you play xbox for hours when you get home, when you could be putting that time into planning your next day and making sure you’re as efficient as can be? If not, perhaps you shouldn’t be saying you’re too busy at all, or using one of my suggestions?

Perhaps you should be thinking about where you put your time from now on?

Now Your Thoughts

  • Can you hand on heart say you are planning your time consistently and efficiently so you can use it to maximum effect?
  • Have you got any tips/stories to share on this subject? Good or bad please, we’ll learn from both.

Why the young are our future

Innovate or Die

The first high jump event was recorded in the early 19th century. From then until 1964 athletes had all used something called the scissors technique. Essentially they approached the bar and jumped with one leg going over from the side first, followed by the second, all the time remaining bolt upright.

Then in 1964 something remarkable happened. Dick Frosbury went against the norm and performed a completely different technique, jumping and ‘flopping’ over the bar backwards. He shocked (and perhaps you could argue, ‘changed’) the world. Later this technique would be known as the Frosbury Flop and has become the staple move for all high jumpers ever since.

A couple of weeks ago I attended a very good presentation by Marc Astley of Astley Media on the topic of Chaos. Marc and I talk on very similar subjects around our local area and we share a number of the same views. This talk in particular highlighted something I’ve been thinking about for a while now – I’m getting older (35 is practically ancient in my game ;)) The people who will take my business forward are the young guns with the new ideas.

Marc made the point that engaging these guys is critical for business success. The tricky thing is doing it in such a way that doesn’t stifle them. Think about it. For years, businesses have bought kids in and taught them ‘their way’, after all, its got them this far hasn’t it! As these kids have moved up the career ladder they’ve often become managers and taught the same thing they were taught. A recipe for disaster when in todays world, innovation is so critical for business survival.

Sadly I see lots of business who aren’t in the slightest bit innovative or willing to invest in their young guns. They’d rather do things the way they’ve always done and unfortunately this will be their downfall in a world where disruption is the word of the day.

If Dick Frosbury hadn’t been willing to try something different would the sport have moved on? Probably…but who knows how long it would have taken.

We all need innovators in our businesses. Seek yours out, give them a voice and embrace change…..or prepare for a rocky road ahead in the next few years.

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