THE TRUTH ABOUT BUSINESS & ONLINE MARKETING

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6 things that changed my life in 2014

2014-08-25 12.14.16
Yes folks its that time of year again. While I’ve been a little light on posts in 2014 there is one that must be written. This one.

2014 has been an interesting year, one which has seen a lot of change in both my personal life and business dealings. In a year that saw Optix Solutions turn 15 and new ventures being started by my business partner and I (hopefully more on those in years to come) we may just have tried to do a little too much. As you probably know I’m a huge fan of change and believe it completely necessary for success however sometimes it can feel like you’re biting off too much and its important in those moments to take stock, remember what you’ve achieved and maybe even take some time out. So in this post I’m taking a moment to look at what happened this year and how it affected my life.

Don’t forget that if you’re interested in my posts from the last few years, you can find them here: ’09, ’10, ’11, ’12, ’13:

So let’s do the run down then…

1). Baby Banks on the way – Well this absolutely has to be at the top doesn’t it :)

I’ll be a father for the first time in Feb this year (well maybe a little earlier if you look at the size of Lizz!). I’m excited and apprehensive at the same time which is an unusual feeling. With everything in business, things are generally within my control. I can make decisions and live by them but here we’re talking about another life, one which I can only hope to guide without pushing too hard. I’m pretty sure I’ll be a good Dad but there are a few moments when I question if I have the skills and knowledge for what’s going to be the biggest change to my life so far.  I’m sure there will be more about fatherhood on this blog throughout the year so watch this space.

2). Re-Focusing is important however big the decisions

Three years ago our business was split about 75% design and build to 25% digital marketing. Now its almost flipped and that’s been a conscious decision based on goals and a vision we set out a few years ago. Steering a company with 15 people in it is not like a startup where decisions can be made quickly. If you get them wrong in the early days its fairly easy to claw back, with a larger company it takes time and effort and you have to get everyone on board taking into account their own individual drivers (which of course may not be totally aligned with your own vision). This year we’ve pushed harder than ever to adapt to the industry and its been an exciting journey which we are starting to reap the rewards for.

3). Ben Corbally

I hope adding Ben in here means he doesn’t get too much stick from the rest of the team. They aren’t those kind of people so I’m sure they won’t give him too much :) So why did Ben make this list? Ben is a young gun who joined Optix in late 2013 in our Digital Marketing team. He now works alongside me in the client facing part of the business and helps build the digital strategy for some of our newer clients. The reason that he makes the list is that he’s pushed me to think differently this year, to take a new perspective on things which I’ve made fundamental business decisions with. We’ve bought in new services (which has attracted new clients) and pushed ourselves more than I think we would have done without him. Ben you’ve been a delight to work with and I look forward to doing more along side you over the next few years. Exciting times ahead.
You can find Ben over on Twitter: https://twitter.com/bencorbally 

4). Vision for 2020

We re-wrote our vision story for Optix this year and delivered it to the team in September. The statement is our second of this type, the last one being done in 2012 and running out in September of 2015. Its written in the format of a story (from a clients perspective of Optix) and outlines some of the goals that James and I have set for the business. This new vision features everything from turnover figures hitting a million to owning our own building. Better get working then!

5). Finally bringing Project Management to Optix

OK so this is an area I’ll put my hands up and say we hung around too long to sort out. This year we’ve recruited Mr James Cassap, a heavyweight recruit for the business from Cambridge University Press who brings 10 years of project management skills to the business. One well known friend of the company has described the change as likely to look like Optix on steroids. I’m looking forward to seeing that next year. :)

6). Bellroy

Ok so a bit of a light-hearted one to throw in here but hey you need to have a bit of fun don’t you. A man’s wallet is a key item to have around his person. The problem with wallets is they are bulky things. They can affect the shape of nice suits and weigh you down. Bellroy know this too well and have invented a set of wallets which solve this problem. I bought one this year and I’m not exaggerating when I tell you that everytime I use it, its an absolute pleasure and puts a smile on my face.

So there were six of my year-changers. I’m looking forward to 2015 for personal and business reasons and I’ve got a feeling that next years post will have some pretty special points in it.

Wishing you all a very Happy New Year and a prosperous and healthy 2015

Now Your Thoughts
 
  • So what changed your life this year?
  • Who and what made an impact on your 2014?

Are your ears and eyes always open?

lockfix24

A few years ago, at a time when I was still able to drive around in an impractical car (before the requirement for a 5-seater family car), I faced a dilemma one morning when I managed to lock myself out of said motor.

Luckily, my neighbour happened to be the owner of Lockfix24 (a local locksmith’s in Exeter), and after a quick search on Google for his emergency number – he quickly came to my rescue.

Kenny was a complete life saver that day, turning up within the hour and “breaking” me back into my car without leaving a mark. He was reliable, quick and efficient, and I cannot thank him enough for helping me out at such short notice. The thing I didn’t realise at the time was that one day Kenny would be knocking on the Optix Solutions door, asking for our help with his website and digital marketing – something he saw as vital to the success of his business. Kenny is now a happy client at Optix, and drops in on a regular basis to catch up with the team (he usually brings in a treat or two which the team are always delighted about!).

This scenario reminded me that you never know when a chance meeting with someone can end in a business opportunity and that wherever you go, and whoever you talk to you are always representing your business, as are your employees.  I encourage my staff to take a positive approach with everything they do, whether they are talking about Optix outside work, tweeting about something online, or chatting to someone in the street as you just never know.

My wife jokes about how many times I’ve turned a seemingly chance meeting into business for our company but I guess that’s just down to the way I approach every conversation.

If you have your opportunity antenna up and are prepared to talk business at all times then you’ll generate leads. Maybe that’s not important for you. But hey its one of the key reasons my business is now celebrating its 15th year and one I thought I’d share with you all today.

Why I love the Ryder Cup so much

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Digital Marketing Tips for 2014

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Dear Friends, Its not often that I’d ask you to support something or give your time to a cause that you might not have any link to but I’d appreciate just 5 minutes of your time to read this and the article it links to. My good friend Jo Smith has two terminal illnesses, pulmonary […]

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What is Inbound Marketing?

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So it’s that time of year again where I look back and reflect on the year just gone. The intention? To reflect, to learn and to take some positivity into 2014. I’m hoping that these points may help/raise some questions/give you ideas too. Ok, so you won’t be getting married to my wife (or at […]

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